ideato
*
From brainstorming to
Product Development
francesco fullone
ff@ideato.it
@fullo / @ideato
ideato
*
the Brainstorming
process
ideato
*
meet entrepreneurs
with a great
big idea
ideato
*
uncover the processes needed
to reach “the solution”, or
even better the “Unique Value
Proposition”
ideato
*
don’t use technology and don’t
talk about technologies
ideato
*
just focus on the business
- with real users
- with analytics
- with interviews
ideato
*
invalidate the idea
reduce the idea
complexity
ideato
*
removing the “waste”
“drawing” its process
focusing on “Unique Value Prop.”
splitting it in smaller “User Stories”
identif...
use, or produce, a business
model canvas (or a lean canvas)
as a starting point
ideato
*
identify the
Personas to
represent your
customer segment
http://www.flickr.com/photos/osterwalder/
!
gain
creators
pain
relievers
gains
pains
customer
jobs
products &
services
Val...
the product
owner is the
domain expert
ideato
*
use a model
storming
process
to represent
the process
use
scenarios
to uncover
edge cases
write user
stories with
all the
stakeholder
as __________

!
I want to _____

!
in order to ____
using paper
prototypes sketch an
approximative
interface, mapping
all the user stories
!MVP
ideato
*
simulate with paper
prototypes the
application streams
and map on them all
the “personas” you
identified
!MVP
ideato
*
Product
MVP development
ideato
*
test the MVP
assumptions
ideato
*
Don’t write code!
be your code: concierge
ideato
*
The concierge minimum
viable product is inefficient
at solving a problem
!
but it’s not a long term solution for
customers...
(if possible) test the
paper prototype on
users
ideato
*
then... build MVPs
more than one if needed
ideato
*
the planning process
(re-iterate as your wish)
ideato
*
use a kinda-SWOT analysis
on Unique Value Proposition
to prioritise user stories in
the MVP building process
ideato
*
UVP (s/o)
complexity
(w/t)
12
3 4
Tech
approach
ideato
*
UVP (s/o)
complexity
(w/t)
21
3 4
Biz
approach
ideato
*
to do doing done
kanban board
ideato
*
agile/lean
processes
ideato
*
test the MVP
assumptions
build MVPs
more than one if
needed
brainstorming
with PO
0
17,5
35
52,5
70
0
25
50
75
100
Metrics are everything
brainstorming tools
ideato
*
whiteboard, pencil,
paper & post-it
ideato
*
Questions?
skype: ffullone
twitter: fullo
email: ff@ideato.it
ideato
*
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From brainstorming to Product Development - Fullone

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Slides from Francesco Fullone talk @ codemotion roma 2014

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From brainstorming to Product Development - Fullone

  1. 1. ideato * From brainstorming to Product Development francesco fullone ff@ideato.it @fullo / @ideato ideato *
  2. 2. the Brainstorming process ideato *
  3. 3. meet entrepreneurs with a great big idea ideato *
  4. 4. uncover the processes needed to reach “the solution”, or even better the “Unique Value Proposition” ideato *
  5. 5. don’t use technology and don’t talk about technologies ideato *
  6. 6. just focus on the business
  7. 7. - with real users - with analytics - with interviews ideato * invalidate the idea
  8. 8. reduce the idea complexity ideato *
  9. 9. removing the “waste” “drawing” its process focusing on “Unique Value Prop.” splitting it in smaller “User Stories” identify the “personas” reduce the idea complexity ideato *
  10. 10. use, or produce, a business model canvas (or a lean canvas) as a starting point ideato *
  11. 11. identify the Personas to represent your customer segment
  12. 12. http://www.flickr.com/photos/osterwalder/ ! gain creators pain relievers gains pains customer jobs products & services Value Proposition Canvas ideato *
  13. 13. the product owner is the domain expert ideato *
  14. 14. use a model storming process to represent the process
  15. 15. use scenarios to uncover edge cases
  16. 16. write user stories with all the stakeholder as __________ ! I want to _____ ! in order to ____
  17. 17. using paper prototypes sketch an approximative interface, mapping all the user stories !MVP ideato *
  18. 18. simulate with paper prototypes the application streams and map on them all the “personas” you identified !MVP ideato *
  19. 19. Product MVP development ideato *
  20. 20. test the MVP assumptions ideato *
  21. 21. Don’t write code! be your code: concierge ideato *
  22. 22. The concierge minimum viable product is inefficient at solving a problem ! but it’s not a long term solution for customers, it’s a short term solution to help you learn how to solve customer’s problems.
  23. 23. (if possible) test the paper prototype on users ideato *
  24. 24. then... build MVPs more than one if needed ideato *
  25. 25. the planning process (re-iterate as your wish) ideato *
  26. 26. use a kinda-SWOT analysis on Unique Value Proposition to prioritise user stories in the MVP building process ideato *
  27. 27. UVP (s/o) complexity (w/t) 12 3 4 Tech approach ideato *
  28. 28. UVP (s/o) complexity (w/t) 21 3 4 Biz approach ideato *
  29. 29. to do doing done kanban board ideato *
  30. 30. agile/lean processes ideato * test the MVP assumptions build MVPs more than one if needed brainstorming with PO
  31. 31. 0 17,5 35 52,5 70 0 25 50 75 100 Metrics are everything
  32. 32. brainstorming tools ideato *
  33. 33. whiteboard, pencil, paper & post-it ideato *
  34. 34. Questions? skype: ffullone twitter: fullo email: ff@ideato.it ideato *
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