From brainstorming to Product Development - Fullone

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Slides from Francesco Fullone talk @ codemotion roma 2014

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From brainstorming to Product Development - Fullone

  1. 1. ideato * From brainstorming to Product Development francesco fullone ff@ideato.it @fullo / @ideato ideato *
  2. 2. the Brainstorming process ideato *
  3. 3. meet entrepreneurs with a great big idea ideato *
  4. 4. uncover the processes needed to reach “the solution”, or even better the “Unique Value Proposition” ideato *
  5. 5. don’t use technology and don’t talk about technologies ideato *
  6. 6. just focus on the business
  7. 7. - with real users - with analytics - with interviews ideato * invalidate the idea
  8. 8. reduce the idea complexity ideato *
  9. 9. removing the “waste” “drawing” its process focusing on “Unique Value Prop.” splitting it in smaller “User Stories” identify the “personas” reduce the idea complexity ideato *
  10. 10. use, or produce, a business model canvas (or a lean canvas) as a starting point ideato *
  11. 11. identify the Personas to represent your customer segment
  12. 12. http://www.flickr.com/photos/osterwalder/ ! gain creators pain relievers gains pains customer jobs products & services Value Proposition Canvas ideato *
  13. 13. the product owner is the domain expert ideato *
  14. 14. use a model storming process to represent the process
  15. 15. use scenarios to uncover edge cases
  16. 16. write user stories with all the stakeholder as __________ ! I want to _____ ! in order to ____
  17. 17. using paper prototypes sketch an approximative interface, mapping all the user stories !MVP ideato *
  18. 18. simulate with paper prototypes the application streams and map on them all the “personas” you identified !MVP ideato *
  19. 19. Product MVP development ideato *
  20. 20. test the MVP assumptions ideato *
  21. 21. Don’t write code! be your code: concierge ideato *
  22. 22. The concierge minimum viable product is inefficient at solving a problem ! but it’s not a long term solution for customers, it’s a short term solution to help you learn how to solve customer’s problems.
  23. 23. (if possible) test the paper prototype on users ideato *
  24. 24. then... build MVPs more than one if needed ideato *
  25. 25. the planning process (re-iterate as your wish) ideato *
  26. 26. use a kinda-SWOT analysis on Unique Value Proposition to prioritise user stories in the MVP building process ideato *
  27. 27. UVP (s/o) complexity (w/t) 12 3 4 Tech approach ideato *
  28. 28. UVP (s/o) complexity (w/t) 21 3 4 Biz approach ideato *
  29. 29. to do doing done kanban board ideato *
  30. 30. agile/lean processes ideato * test the MVP assumptions build MVPs more than one if needed brainstorming with PO
  31. 31. 0 17,5 35 52,5 70 0 25 50 75 100 Metrics are everything
  32. 32. brainstorming tools ideato *
  33. 33. whiteboard, pencil, paper & post-it ideato *
  34. 34. Questions? skype: ffullone twitter: fullo email: ff@ideato.it ideato *

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