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Sistematic Creativiy and Open Innovation by Serious Play and Games - Margulis

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Slides from Lucio Margulis talk @Codemotion Roma 2014

Slides from Lucio Margulis talk @Codemotion Roma 2014


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  • 1. By LEGO® SERIOUS PLAY® Method ! Sistematic Creativity and Open Innovation by Serious Play Speaker_Lucio I. Margulis Rome-April-2014
  • 2. The Argentine Creativity
 & InnovationAn Argentine Pope? ! “100% Creativity & Innovation”
  • 3. Argentine Creativity Vatican Innovation The Barbecue of God
  • 4. The Child Creativity “All the children were born artists, the challenge will be to keep their creativity when they grow” Picasso
  • 5. Creativity is useless if it doesn’t generate Innovation Doubt everything you know Think outside the box Break the rules Be ready to change the way you think
  • 6. 
 Is the opportunity to see the creativity like an atitude in front of the events we live every day in order to look for innovative solutions in a sistematic way ! ! ! Consiste en pasar de ver la creatividad como una virtud de unos pocos a ver en ella una actitud ante los acontecimientos que vivimos. Implica crear soluciones innovadoras de manera sistemática. Systematic Creativity
  • 7. Google Founders They Change The Web World ! Playng Seriously with LEGO©
  • 8. Serious Games ! Concept & Definition “Any tool, technology, tecnique or toy/game that helps ! to improve the way to play with the uncertain future ! In order to improve the innovation quality”. • Michael Schrage, M.I.T. Researcher (Serious Play Book ! Author)
  • 9. Develops within the participant… …the ability to solve problems by combining both brain hemispheres, integrating the rational with the emotional. The LEGO® SERIOUS PLAY® Method
  • 10. The LEGO® SERIOUS PLAY® method is a facilitated thinking, communication and problem solving technique for groups
  • 11. Traditional brain-storming and 
 problem solving meetings! 20 - 80
  • 12. 100% 100% 100% 100% 100% 100% 100% 100 - 100 A LEGO® SERIOUS PLAY® Meeting
  • 13. 20 – 80 ! 80% of the Ideas, come from 20% of the People 100 - 100 • more participation • more insights • more ideas • more ownership • better decisions • more fun Traditional VS LEGO® SERIOUS PLAY® meeting
  • 14. The Lonely Guy
  • 15. 24
  • 16. We have a problem with getting everyone ON BOARD our current initiatives to 
 change our leadership style In LEGO® SERIOUS PLAY® we build Abstract Concepts and Ideas (Love) in a Real/Concrete Way We make LEGO models with a meaning
  • 17. Free Time Thinking Family Thinking Money Thinking Leader Technical Thinking Leader Real Time Identity
  • 18. The Imagination “Is the unique skill of the human being that give us the opportunity to have a clear image in our minds about things that untill now don´t exist in the real world”
  • 19. The Power Of Our Imagination “When the Dream´s Come True “ I never could convince the Banks to invest in Disneyland because Dreams do not give any Guarantee Walt Disney
  • 20. Descriptive Imagination Rasmussen Consulting The way that humans typically deal with confusing or ! complex information. ! By adding structure to information we are effectively using descriptive ! imagination to focus on repeating patterns and so see things in a new way.
  • 21. Creative Imagination Creative imagination allows us to see what isn’t there. is about generating truly new possibilities from the combination, ! recombination or transformation of things or concepts. ! the domain of the impossible. Rasmussen Consulting Can you Think outside The Box
  • 22. ! Challenging imagination ! Deconstruction & Beyond, Often using deconstruction and sarcasm, overturns all the rules and wipes the slate clean. Encourages us to negate, defame, contradict and even destroy the sense of Progress t might require throwing away and starting all over.
  • 23. All the team alignead by the same goals Aspirational Leader
  • 24. Juego de los 3 Ladrillos Este es un punto de vista de un conjunto de 3 ladrillos Este es un punto de vista de un conjunto de 3 ladrillos Este es otro punto de vista de los mismos ladrillos Este es un punto de vista de un conjunto de 3 ladrillos Entonces ¿cómo sería una vista alternativa? Entonces ¿cómo sería una vista alternativa?
  • 25. Juego de los 3 Ladrillos With 6 Bricks with 8 points each one you can build 102.981.500 Different Models
  • 26. Strategic Plan in 1D Vs a Life in 3D 2 D Image 3D-Building We are ! 3D People ! Living In a ! Business ! World in ! 1D or 2 D Strategic Plan in 1 D SP-3D
  • 27. Learning music by reading theories is like making love by mail. ! Luciano Pavarotti Learn by Doing
  • 28. Play Vs WorkPlay is About Improving The Process Plan –Do, Plan –Do Make a Mistake and Try Again, Learn and Improve All the Time Work is about Getting Results
  • 29. Introducción a LSP
  • 30. The LEGO MINDSTORM Case Presented by Eric Von Hippel Innovation Director of the M.I.T. 7 Engineers of the M.I.T. They worked for 7 years Create a Toy for Children and Teenagers
  • 31. Users Improve the Product 3 Weeks After the Market Launch 1.000 Hackers Improve the Software The clients were the young guys from the Silicon Valey and the Technology Companies
  • 32. LEGO CHANGE 
 THE BUSINESS STRATEGY LEGO CREATE THE FIRST USERS COMMUNITY WITH THE LEGO AMBASADORS AND THEY IMPROVE THE PRODUCT
  • 33. ! “The reason for creating Microsoft was we have a vision of a world with one computer in every house and every office Bill Gates We Have a Dream
  • 34. Olympian Technology de Marilyn King How Simple People Doing Extraordinary Things
  • 35. Rasmussen Consulting & Juego Serio™ y su Red Global de Partners Lucio Margulis ! Director of Juego Serio™ Consulting ! 1st Certified Facilitator and Trainer of New Facilitadtor´s in the LEGO© SERIOUS PLAY™ method in Latam Business luciomargulis@juegoserio.com www.juegoserio.com 4-782-9459 15-3-267-7617 Stelio Verzera stelio@cocoon-pro.com +39.342.1977.213 ! Lean Innovation Coach http://about.me/stelioverzera ! Jacopo Romei jacopo@cocoon-pro.com ! Cocoon Projects Srl Value Driven Innovation Juego Serio™ is the Partner of Rasmussen Consulting for Latam Robert Rasmussen is one the creators of the LEGO© SERIOUS PLAY™ ! Juego Serio™ posee representantes en: -Argentina -Brasil -Perú -Chile -Guatemala -Panamá -México -Colombia -Ecuador -España