Benvenuti nella “API Economy”

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Gli anni 90 furono dirompenti per i tradizionali modelli di business con la corsa per una presenza sul web, oggi, le interfacce di programmazione (API) rappresentano il nuovo must-have per le aziende nei confronti dei clienti e delle community. Cosa è cambiato? Social Network, Social Commerce, Social Content e gli apostoli Facebook, Twitter, Amazon e eBay, ci guidano alla cultura generazionale del “semplice”: Applicazioni utente intelligenti e mirate veicolate da Apple, Android ed i diversi Store.
I dispositivi mobili sono la nostra nuova appendice e le applicazioni sono la moneta di scambio

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Benvenuti nella “API Economy”

  1. 1. Nino Guarnacci | Davide Del Vecchio Welcome to the API Economy
  2. 2. Mobile Connectivity Penetration (Italy) source thinkwithgoogle.com
  3. 3. Mobile Connectivity Penetration (Italy) 2012 2013 source thinkwithgoogle.com
  4. 4. Mobile Connectivity Penetration (Italy) 2012 2013 source thinkwithgoogle.com
  5. 5. What does it mean for Business?
  6. 6. evolutionary change
  7. 7. Web2App transition Year2Week evolutionary change
  8. 8. Web2App transition Year2Week evolutionary change Evaluation Model Business Models redefine the presence
  9. 9. Channel Web2App transition bigger pie Year2Week Business Models Every Business as a Digital Business evolutionary change Evaluation Model & Markets redefine the presence
  10. 10. Channel Web2App transition bigger pie & Markets Every Business Year2Week as a Digital Business evolutionary change Evaluation Model Business Models Social redefine the presence immediate Enablement StartupPrototyping Enterprise-Scale
  11. 11. The New Distribution Channel Company
  12. 12. The New Distribution Channel Employees Customers Company
  13. 13. The New Distribution Channel Employees Customers Front Offices Revenue Reach Company
  14. 14. The New Distribution Channel Employees Customers Front Offices Web Sites Revenue Reach Company
  15. 15. The New Distribution Channel Employees Customers Front Offices Web Sites Revenue Reach Company Custom Apps
  16. 16. The New Distribution Channel Employees Customers Front Offices Web Sites Custom Apps Revenue Reach Company new Ch a nne l
  17. 17. API-fy for What? API…. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers….
  18. 18. API-fy for What? API…. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers…. API Gateway Identify Assets + Align Marketing Strategy + Define & Expose API + DMZ Gateway Merketing Developer Channel Developer Portal API Marketplace and Keys Mng. Documentation & Support Business Metrics Monitor Self Service Registration + + + + API TEAM Inf. Tech. Asset Management Dependency Analysis + APP/API Lifecycle Mng. + Portfoglio & Use Monitoring +
  19. 19. API-fy for What? API…. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers…. API Gateway Identify Assets + Align Marketing Strategy + Define & Expose API + DMZ Gateway Developer Portal Merketing Developer Channel Web2.0 Portals API Marketplace and Keys Mng. Documentation & Support Business Metrics Monitor Self Service Registration + + + + API TEAM Inf. Tech. Asset Management Dependency Analysis + APP/API Lifecycle Mng. + Portfoglio & Use Monitoring +
  20. 20. API-fy for What? API…. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers…. API Gateway Identify Assets + Align Marketing Strategy + Define & Expose API + DMZ Gateway Developer Portal Merketing Developer Channel Web2.0 Portals API Marketplace and Keys Mng. Documentation & Support Business Metrics Monitor Self Service Registration + + + + API TEAM Inf. Tech. Asset Management Dependency Analysis + APP/API Lifecycle Mng. + Portfoglio & Use Monitoring + Social Networks
  21. 21. API-fy for What? API…. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers…. API Gateway Identify Assets + Align Marketing Strategy + Define & Expose API + DMZ Gateway Mobile Devices Developer Portal Merketing Developer Channel Web2.0 Portals API Marketplace and Keys Mng. Documentation & Support Business Metrics Monitor Self Service Registration + + + + API TEAM Inf. Tech. Asset Management Dependency Analysis + APP/API Lifecycle Mng. + Portfoglio & Use Monitoring + Social Networks
  22. 22. API adoption growing fast..
  23. 23. API Business adoption chargeback.. source http://www.forbes.com/sites/ciocentral/2012/08/29/welcome-to-the-api-economy/ source @3scale
  24. 24. API Business adoption chargeback.. $2.4B in revenue through its APIs 13B 5B transactions a day transactions a day through its APIs 5B / Day (Oct ‘09) 3B / Day (March ‘09) 1.1B / Day (April ‘11) 1B / Day (Q1 ‘12) source http://www.forbes.com/sites/ciocentral/2012/08/29/welcome-to-the-api-economy/ source @3scale
  25. 25. The Inside World Reflection Overturning Subsidiaries Interaction Replacement Brand New
  26. 26. The Inside World Reflection Overturning Subsidiaries Interaction Replacement Brand New
  27. 27. The tip of the Iceberg y! an p e om Sit C eb W COMPANY SERVICES & DATA
  28. 28. The tip of the Iceberg y! an p e om Sit C eb W Exp ose d API COMPANY SERVICES & DATA
  29. 29. The tip of the Iceberg Widgets! Gadgets y! an p e om Sit C eb W Exp ose d API COMPANY SERVICES & DATA
  30. 30. The tip of the Iceberg Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d API COMPANY SERVICES & DATA
  31. 31. The tip of the Iceberg Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d Mobile! Apps API COMPANY SERVICES & DATA
  32. 32. The tip of the Iceberg Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d Mobile! Apps API COMPANY SERVICES & DATA 3rd Party! Apps
  33. 33. The tip of the Iceberg Aims to build an Ecosystem Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d Mobile! Apps API COMPANY SERVICES & DATA 3rd Party! Apps
  34. 34. The tip of the Iceberg Aims to build an Ecosystem Reach wide range of audience! Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d Mobile! Apps API COMPANY SERVICES & DATA 3rd Party! Apps
  35. 35. The tip of the Iceberg Aims to build an Ecosystem Reach wide range of audience! Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d Mobile! Apps API COMPANY SERVICES & DATA 3rd Party! Apps Unlock services from interface!
  36. 36. The tip of the Iceberg Aims to build an Ecosystem Reach wide range of audience! Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d Mobile! Apps API COMPANY SERVICES & DATA 3rd Party! Apps Unlock services from interface! Externalize the Company R&D!
  37. 37. The tip of the Iceberg Aims to build an Ecosystem Reach wide range of audience! Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d Mobile! Apps API COMPANY SERVICES & DATA 3rd Party! Apps Unlock services from interface! Externalize the Company R&D! Enable MVC cloud scale integration
  38. 38. The tip of the Iceberg Aims to build an Ecosystem Reach wide range of audience! Widgets! Gadgets y! an p e om Sit C eb W Social! Network Exp ose d Mobile! Apps API COMPANY 3rd Party! Apps Unlock services from interface! Externalize the Company R&D! Enable MVC cloud scale integration SERVICES & DATA Unpredictable Multiplier of Business
  39. 39. API Builder Characteristics Better Interactions API >> Websites Access Enablem ent API Dev Communities Reseller Engagement Community Strategy Efficiency Usage Build Tech Competencies Cost Ranges Enable new services Encourage 3rd Party tool $ BM New Business Models linked to multiplier factor
  40. 40. The Web OS (Tim O’Really) Location Activity Streams Advertising Identity & Social Graph Image & Speech Recognition Government Data Payment Search Time Media Access (Auth,Caching,Analytics) Storage Communications (Email, IM, …) Compute Power Connectivity
  41. 41. API Deployment Requirements Developer Partner Company Services & Data API Mobile Device Internal Customer
  42. 42. API Deployment Requirements { Access Control } { Security } Developer Partner Company Services & Data { Scalability } API Mobile Device { Charging } Internal Customer { Monitoring }
  43. 43. API Deployment Requirements Need a rock solid API Infrastructure Management: Cloud or On-Premise? Developer Partner Company Services & Data API Mobile Device Internal Customer
  44. 44. API Deployment Requirements Need a rock solid API Infrastructure Management: Cloud or On-Premise? Developer Security & Access Control Partner Company Services & Data Monitoring & Reporting Analysis Developer Portal Groups, Forum Wiki Chargeback & Billing Services API Mobile Device Internal Customer
  45. 45. API Deployment Requirements Need a rock solid API Infrastructure Management: Cloud or On-Premise? { OAuth 2.0 } Developer Security & Access Control Partner Company Services & Data Monitoring & Reporting Analysis Developer Portal Groups, Forum Wiki Chargeback & Billing Services { API JSON } Mobile Device Internal { ReST } Customer
  46. 46. API Deployment Requirements Need a rock solid API Infrastructure Management: Cloud or On-Premise? { OAuth 2.0 } Developer Security & Access Control Partner Company Services & Data Monitoring & Reporting Analysis Developer Portal Groups, Forum Wiki Chargeback & Billing Services { API JSON } Mobile Device Internal { ReST } Customer
  47. 47. API Deployment Requirements Need a rock solid API Infrastructure Management: Cloud or On-Premise? { OAuth 2.0 } Developer Security & Access Control Partner Company Services & Data Monitoring & Reporting Analysis Developer Portal Groups, Forum Wiki Chargeback & Billing Services { API JSON } Mobile Device Internal { ReST } Customer
  48. 48. ReST vs SOAP Adoption ReST vs SOAP ReST SOAP
  49. 49. US Government: Project Open Data Project Open Data to help agencies adopt the Open Data Policy and unlock the potential of government data… managing this data as an asset and making it available, discoverable, and usable….
  50. 50. US Government: Project Open Data Project Open Data to help agencies adopt the Open Data Policy and unlock the potential of government data… managing this data as an asset and making it available, discoverable, and usable…. • Public • agencies must adopt a presumption in favor of openness to the extent permitted by law
  51. 51. US Government: Project Open Data Project Open Data to help agencies adopt the Open Data Policy and unlock the potential of government data… managing this data as an asset and making it available, discoverable, and usable…. • • Public • agencies must adopt a presumption in favor of openness to the extent permitted by law • data are made available in convenient, modifiable, and open formats that can be retrieved, downloaded, indexed, and searched Accesible
  52. 52. US Government: Project Open Data Project Open Data to help agencies adopt the Open Data Policy and unlock the potential of government data… managing this data as an asset and making it available, discoverable, and usable…. • • Public • Described • agencies must adopt a presumption in favor of openness to the extent permitted by law • data are made available in convenient, modifiable, and open formats that can be retrieved, downloaded, indexed, and searched Accesible • described fully so that consumers of the data have sufficient information to understand their strengths, weaknesses, analytical limitations, security requirements, as well as how to process them
  53. 53. US Government: Project Open Data Project Open Data to help agencies adopt the Open Data Policy and unlock the potential of government data… managing this data as an asset and making it available, discoverable, and usable…. • • Public • Described • Reusable • agencies must adopt a presumption in favor of openness to the extent permitted by law • data are made available in convenient, modifiable, and open formats that can be retrieved, downloaded, indexed, and searched Accesible • • described fully so that consumers of the data have sufficient information to understand their strengths, weaknesses, analytical limitations, security requirements, as well as how to process them available under an open license that places no restrictions on their use
  54. 54. US Government: Project Open Data Project Open Data to help agencies adopt the Open Data Policy and unlock the potential of government data… managing this data as an asset and making it available, discoverable, and usable…. • • Public • Described • • Reusable • agencies must adopt a presumption in favor of openness to the extent permitted by law • data are made available in convenient, modifiable, and open formats that can be retrieved, downloaded, indexed, and searched Accesible • described fully so that consumers of the data have sufficient information to understand their strengths, weaknesses, analytical limitations, security requirements, as well as how to process them • available under an open license that places no restrictions on their use • published in primary forms with the finest possible level of granularity that is practicable and permitted by law and other requirements Complete
  55. 55. US Government: Project Open Data Project Open Data to help agencies adopt the Open Data Policy and unlock the potential of government data… managing this data as an asset and making it available, discoverable, and usable…. • • Public • Described • • Reusable • Timely • agencies must adopt a presumption in favor of openness to the extent permitted by law • data are made available in convenient, modifiable, and open formats that can be retrieved, downloaded, indexed, and searched Accesible • described fully so that consumers of the data have sufficient information to understand their strengths, weaknesses, analytical limitations, security requirements, as well as how to process them • available under an open license that places no restrictions on their use • published in primary forms with the finest possible level of granularity that is practicable and permitted by law and other requirements Complete • available as quickly as necessary to preserve the value of the data
  56. 56. US Government: Project Open Data Project Open Data to help agencies adopt the Open Data Policy and unlock the potential of government data… managing this data as an asset and making it available, discoverable, and usable…. • • Public • Described • • Reusable • • Timely • agencies must adopt a presumption in favor of openness to the extent permitted by law • data are made available in convenient, modifiable, and open formats that can be retrieved, downloaded, indexed, and searched Accesible • described fully so that consumers of the data have sufficient information to understand their strengths, weaknesses, analytical limitations, security requirements, as well as how to process them • available under an open license that places no restrictions on their use • published in primary forms with the finest possible level of granularity that is practicable and permitted by law and other requirements Complete • available as quickly as necessary to preserve the value of the data • a point of contact must be designated to assist with data use and to respond to complaints Managed
  57. 57. Welcome to the API Economy Q&A nino.guarnacci@javac.it davide.delvecchio@gmail.com

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