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Why Code 'for' Android and Motodev Studio
 

Why Code 'for' Android and Motodev Studio

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    Why Code 'for' Android and Motodev Studio Why Code 'for' Android and Motodev Studio Presentation Transcript

    • Why
Code
(for)
Android?
 and
a
quick
peek
@
MOTODEV
Studio
Beta

    • Smartphone
sales
up
27% 

 •  Gartner
says,
Worldwide
mobile
phone
sales
 declined
6%
to
286
million
units
in
the
second
 quarter.



 •  However
smartphone
sales
were
a
bright
spot
 posPng
a
27%
gain.


 •  Smartphone
penetraPon
was
14%,
up
from
 10%
a
year
ago.

 Source:
hVp://www.gartner.com/it/page.jsp?id=1126812

    • The
Android
PenetraPon
 (The
facts)
 •  The
4
Android
devices
in
market
 –  HTC
Dream
 –  HTC
Magic
 –  HTC
Hero
 –  Samsung
Galaxy
 •  A
quick
fact
 –  HTC
has
reported
that
it
has
sold
1
million
units
of
HTC
 Magic.
 –  Hanooki.com
reported
that
Samsung
sold
100,000
Samsung
 Galaxies
in
its
first
month
in
Europe.
 –  Over
the
next
few
months,
a
number
of
handset
makers
and
 wireless
carriers
are
expected
to
embrace
Android.

    • Android
devices
str8
off
the
rumor
mill
 •  Samsung
InsPnctQ
 •  Motorola
Sholes
 •  Motorola
Morrison
 •  Motorola
Calgary
 •  Motorola
Heron
 •  HTC
Click
 •  Sony
Ericsson
Xperia
X3
 •  Dell
….
 •  Lenovo
…
 •  LG
…
 •  …
 •  …
 •  …


    • The
Android
ProjecPon
 (unscienPfic
yet
logical)
 •  Extract
from
a
popular
Phandroid.com
 –  4
devices
sell
combined
180,000
units
in
Europe
only
 –  That’s
about
45K
units/month
for
each
device
in
Europe
only
 –  Using
that
as
a
loose
and
unscienPfic
average
for
future
 Android
devices,
and
recognizing
populaPon
and
economic
 implicaPons,
suppose
North
America
and
Asia
each
achieve
 45K
units/month
for
each
Android
phone
on
the
market
 –  By
the
end
of
the
year,
it
is
esPmated
that
there
will
be
15‐20
 Android
devices
on
the
market
 (20
devices)
x
(45K
units/month)
x
(3
conPnents)
 =
2.7
Million
devices
 Source:
Rob
Jackson
on
various
Android
fan
sites
(link)

    • Web
via
Smartphones

    • Worldwide
OperaPng
System
Share

    • There’s
an(droid)
app
for
that!
 Android's
growth
rate
is
acceleraPng,
increasing
by
over
50%
 from
June
to
July
alone.
 In
total,
the
percent
 of
new
Android
 applicaPons
 integrated,
relaPve
 to
iPhone,
has
more
 than
doubled
over
 the
past
six
months.
 Android
has
good
engaged
base
for
future
app
growth.

    • App
Discovery
and
Usage
 Source:
Metrics
@
Admob
(link)
 •  The
majority
of
app
discovery
happens
through
 browsing
and
search
on
the
mobile
device.
 •  Android
and
iPhone
users
are
highly
engaged
with
 apps.
 –  Android
and
iPhone
users
spend
80‐90
minutes/day
using
 apps.
 –  Android
and
iPhone
users
download
9‐10
new
apps/month.
 •  The
App
Store
gets
twice
as
many
paid
app
downloads
 per
user
as
Android
market
 –  Driven
by
low
paid
app
adopPon
by
Android
users;
81%
do
 not
or
rarely
download
paid
apps.
 •  An
important
point
to
note
here
–
Paid
apps
on
 Android
Market
are
not
available
to
all
regions.

    • App
Discovery
and
Usage
 Source:
Metrics
@
Admob
(link)
 •  However,
consumers
who
do
purchase
paid
apps
 are
similar
across
plarorms
 –  Android
users
who
do
purchase
paid
apps
download
 5.4/month,
vs.
5.1
iPhone
 –  They
also
spend
a
similar
amount
on
paid
apps
per
 month:
$8.63
vs.
$9.49
iPhone
 –  Across
plarorms,
free‐to‐paid
upgrade
is
the
most‐cited
 driver
in
purchasing
a
paid
app.

    • App
Download
habits
–
Average
 number
of
apps
downloaded
per
user
 per
month

    • Free‐to‐paid
upgrade
–
what’s
the
driver
 of
paid
app
sales

    • Amounts
spend
on
paid
apps
in
an
 average
month

    • News
from
Handango
 (bi‐annual
“YardsPck”
report)
 •  Handango
says
games
represented
25%
of
all
sold
 apps
for
the
first
half
of
the
year,
a
6%
increase
 from
last
year.
The
category
also
grew
19%
 compared
to
the
same
period
last
year.
 •  Android
in
parPcular
aVracted
mobile
gamers,
as
 its
games
category
accounted
for
a
higher
 percentage
of
sales
than
it
did
in
any
other
 smartphone
catalog.
 •  Source:
hVp://www.informaPonweek.com/news/personal_tech/smartphones/showArPcle.jhtml?arPcleID=219500203

    • Mobile
Ads
 •  Loads
of
Ad
Revenue
to
tap
on
to
 •  Source:
AdMob
Mobile
Metrics
Report
(link)

    • That
is
why…

 You
should

 Code
for
Android

    • The
12
future
mobile
apps
 •  Reality
Tagging
 •  People
Tagging
 •  Reality
RecogniPon
 •  Physical
Social
Networks
 •  Personalized
Travel
Guides
 •  Digital
and
Physical
Treasure
Hunt
 •  Distributed
Mobile
Games
 •  Credit
Card
and
Biometrics
as
Soyware
 •  Paperless
Receipts
&
Digital
Business
Cards
 •  Medical
records
as
Soyware
 •  Physical
Browsing
&
Digital
Shopping
 •  LocaPon/Pme‐based
deals
 Source:
Alex
Iskold
on
ReadWriteWeb
(link)

    • Hello,
Moto

 (hVp://developer.motorola.com/) 
 •  MOTODEV
Android
developer
support
program
will
 provide
developers
with
early
access
to
resources
 needed
to
create
Android
based
applicaPons
for
 Motorola’s
upcoming
Android
based
handsets,
which
it
 has
promised
will
arrive
by
the
end
of
this
year.
 •  hVp://www.youtube.com/watch?v=WTG55‐NK‐C0

    • One
of
the
tools
Motorola
has
released
is
the
MOTODEV
Studio
for
 Android
Beta.
 MOTODEV
Studio
supports
Android
1.1
and
1.5
development
and
 includes
all
the
necessary
tools,
including
emulators.

    • Q&A

    • Happy
Coding!