The best company voices reflect real people and real values. Kate will talk about finding your company’s voice and adapting your tone of voice based on the reader’s feelings. She’ll share the voice and tone guide her team created and explain how MailChimp’s content improved when they introduced accessible writing guidelines that work across departments. Kate will also share a few lessons she learned the hard way, and we’ll look at some examples of empathetic content (and not-so-empathetic content) from around the web.
Clipping is a handy way to collect important slides you want to go back to later.