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Your knowledge has value. The case for centralizing print related processes

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In this presentation, we explore the importance of knowledge management and how a centralized approach can benefit companies with large networks of print suppliers and agencies.

In this presentation, we explore the importance of knowledge management and how a centralized approach can benefit companies with large networks of print suppliers and agencies.

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  • 1. Your knowledge has value:
THE CASE FOR CENTRALIZING PRINT RELATED PROCESSES 
FROM A KNOWLEDGE MANAGEMENT PERSPECTIVE

  • 2. CG ARTWORX IS A DIVISION OF COCOON GROUPWorking for a variety of clients from the worldʼsleading companies as well as leading regional andlocal players, Cocoon Group is an award-winningbranding and design agency with offices inMoscow, Prague, Bucharest, and (through oursister company, Mountain Design) The Hague.SEE FURTHER, DELIVER MORE.
  • 3. “ when a problem arises, most people donʼt need
 a training, they need an answer or solution” Petr Baca CEO of Coccoon Group
  • 4. { cen.tral.ize v.,i. & t. to come or bring to a center; concentrate
 administration at a single center (Oxford Concise Dictionary)
  • 5. The value
of knowledge
  • 6. 2,000,000,000 USD knowledge management programs, software, and initiatives
  • 7. 157,000,000,000 USD this is the total projected revenue for Knowledge management industry in 2012
  • 8. The heart of 
knowledge management
  • 9. 1. COLLECT
  • 10. 2. STORE
  • 11. 3. ORGANIZE
  • 12. 4. SHARE
  • 13. The advantages of 
a centralized solution
  • 14. For most small businesses,knowledge basically is centralized* Design agency Design agency Bobʼs widgets RU Printer*or, at least, contained
  • 15. As you business grows however… Design agency Design agency Design agency Bobʼs widgets RU Bobʼs widgets RO Printer Printerin geography
  • 16. As you business grows however… Design agency Design agency Design agency Gadgets Design agencyBobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO Printer Printerin portfolio
  • 17. As you business grows however…Design agency Design agency Design agency Design agency Gadgets Design agency 3D design Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studioRepro Studio Printer Printer Translator Legal text dept Photographer in complexity
  • 18. Your print supply network expandsRepro Studio Printer Printer Translator Legal text dept PhotographerDesign agency Design agency Design agency Design agency Gadgets Design agency 3D designDesign agency Design agency Design agency Design agency Gadgets Design agency 3D design Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studioRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept Photographer
  • 19. And contact between individual members of the network becomes increasingly isolated.Repro Studio Printer Printer Translator Legal text dept PhotographerDesign agency Design agency Design agency Design agency Gadgets Design agency 3D designDesign agency Design agency Design agency Design agency Gadgets Design agency 3D design Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studioRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept Photographer Email: 
 That color blue wonʼt print well on aluminum. Try this one.
  • 20. And contact between individual members of the network becomes increasingly isolated. Hey, why did these cans print so terribly?Repro Studio Printer Printer Translator Legal text dept PhotographerDesign agency Design agency Design agency Design agency Gadgets Design agency 3D designDesign agency Design agency Design agency Design agency Gadgets Design agency 3D design Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studioRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept Photographer 2 months later…
  • 21. And contact between individual members of the network becomes increasingly isolated.Repro Studio Printer Printer Translator Legal text dept PhotographerDesign agency Design agency Design agency Design agency Gadgets Design agency 3D designDesign agency Design agency Design agency Design agency Gadgets Design agency 3D design Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studioRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer meeting: Here are the Legal text dept Translator Photographer nutritional informations we need to include in your designs
  • 22. And contact between individual members of the network becomes increasingly isolated. Uh oh. Who knows anything about nutritional information we were supposed to include?Repro Studio Printer Printer Translator Legal text dept PhotographerDesign agency Design agency Design agency Design agency Gadgets Design agency 3D designDesign agency Design agency Design agency Design agency Gadgets Design agency 3D design Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studioRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept Photographer 6 months later…
  • 23. And contact between individual members of the network becomes increasingly isolated. Weʼre going out of businessRepro Studio Printer Printer Translator Legal text dept PhotographerDesign agency Design agency Design agency Design agency Gadgets Design agency 3D designDesign agency Design agency Design agency Design agency Gadgets Design agency 3D design Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studioRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept Photographer
  • 24. And contact between individual members of the network becomes increasingly isolated.Repro Studio Printer Printer Translator Legal text dept PhotographerDesign agency Design agency Design agency Design agency Gadgets Design agency 3D designDesign agency Design agency Design agency Design agency Gadgets Design agency 3D design Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studioRepro Studio Printer Printer Translator Legal text dept Photographer Does anyone else have thatRepro Studio Printer printer data? Printer Translator Legal text dept PhotographerRepro Studio Printer Printer Translator Legal text dept Photographer 1 day later…
  • 25. By centralizing knowledge and data,however, it becomes very easy for membersto access the knowledge they need 3D Design Designer Designer Legal Dept DTP Studio Translator KNOWLEDGE DATABASE ANDBobʼs widgets INTERFACE Photographer Printer Printer Printer Printer Printer Printer
  • 26. By centralizing knowledge and data,however, it becomes very easy for membersto access the knowledge they need Let me know if the gold is not showing up as it is an important part of the 3D Design Designer brand identity Designer Legal Dept DTP Studio Translator KNOWLEDGE DATABASE ANDBobʼs widgets INTERFACE Photographer Printer Printer Printer Printer Printer Printer
  • 27. Benefits of centralizedknowledge management
in print related processes
  • 28. Benefits:1. FASTER TURNAROUND AND TIME-SAVING As workers and management do not need to spend time tracking down vital data or instructions
  • 29. Benefits:1. FASTER TURNAROUND AND TIME-SAVING2. ENHANCED CONTROL OF RESOURCES As all materials are in one easy to access location, 
 able to be quickly updated or changed. Entire print process (or brand) histories are available for quick access, reference, and learning.
  • 30. Benefits:1. FASTER TURNAROUND AND TIME-SAVING2. ENHANCED CONTROL OF RESOURCES3. COST SAVING THROUGH EFFICIENCY Learnings can be instantly applied and shared with all members of the team. Mistakes and delays are avoided.
  • 31. Benefits:1. FASTER TURNAROUND AND TIME-SAVING2. ENHANCED CONTROL OF RESOURCES3. COST SAVING THROUGH EFFICIENCY4. TURNING DATA FROM A LIABILITY TO AN ASSET Contact points become opportunities for team learning 
 and brand building rather than opportunities for error, 
 forgotten data, or silo-thinking.
  • 32. MOSCOW PRAGUE BUCHAREST THE HAGUEFor more information, please contactartworx@cg-eu.comCG Artworx
U Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic
Phone: +420.222.998.590 | Cell: +420.724.723.193Additional knowledge and resources on optimizingPackaging Print Related Processes can be found atWWW.CG-ARTWORX.COM A division of Cocoon Group www.cg-eu.com

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