The Bridging Agency

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CG Artworx thought leaders discuss knowledge transfer. What are the main benefits and requirements of an agency specialzing in 'bridging' (moving data and knowledge from one supplier to the next)

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The Bridging Agency

  1. 1. The Bridging agencyCG ARTWORX THOUGHT LEADERS DISCUSSKNOWLEDGE TRANSFER SPECIALIZATION
  2. 2. CG ARTWORX IS A DIVISION OF COCOON GROUPWorking for a variety of clients from the worldʼsleading companies as well as leading regional andlocal players, Cocoon Group is an award-winningbranding and design agency with offices inMoscow, Prague, Bucharest, and (through oursister company, Mountain Design) The Hague.SEE FURTHER, DELIVER MORE.
  3. 3. Packaging print related processes:stages of packaging creation that take place between the completion of design and actual printing, typically comprised of (but not limited to) Artwork, Reprography, and color proofing. Also known as artwork and repro, pre-media, and pre-press.
  4. 4. 15% to 25%of time spent on:Coordinating filesPhone calls and emailsChecking dataRe-checking dataAttending print supervisionUploadingChecking project statusCollecting project specificsChasing suppliers for updates and statusTravel timeChecking financials
  5. 5. Someone must hold all of 
the knowledge of brand requirements,print processes, and data formats
  6. 6. Knowledge transfer specialist
A technically savvy, workflow-optimizationhouse responsible for quick, seamlessturnaround as branded product moves 
from one stage to the next.
  7. 7. Knowledge transfer specialist
 A technically savvy, workflow-optimization house responsible for quick, seamless turnaround as branded product moves 
 from one stage to the next.PLANNING STRATEGY DESIGN ARTWORK PROTOTYPING REPRO PRINT
  8. 8. 5 essentialcharacteristicsof a bridging agency 
(knowledge transfer specialist)
  9. 9. 1 The bridging agency should improve the 
 cost effectiveness 
 of the whole process, from planning to print
  10. 10. Measuring ʻeffectivenessʼ“There are numerous overlapping or unclear responsibilities in the chain that cause inefficiency
 and drain cash.The bridging agency should clear that up right away.” Andre De Koning
  11. 11. 2 Should be keeper of all knowledge
  12. 12. At the minimum, 
keeper of all knowledge ofprint related processes
  13. 13. This insulates clients not onlyfrom suppliers, but even theirown employees“We have seen cases where a brand manager will fall ill and 
 no one in the company knows whether data is at the design agency or the print-house.” Monika Jevocinova
  14. 14. 3 Expert in all 
 print techniques, technologies and substrates
  15. 15. 4 Pay based on efficiencies and 
 speed of movement 
 between stages
  16. 16. 5 Total transparency
  17. 17. Agency must providemore transparency,otherwise they will be seenas just another cook in analready crowded kitchen
  18. 18. “The largest budget in thepackaging area is pre-press, andyet this is essentially a black hole for most clients.ʼ Andre De Koning
  19. 19. How CG Artworxalready ʻdeliversʼ 
on the bridging agencypromise…

  20. 20. Maximizing efficiencythrough the centralization ofcore processes is the basis of ourSmartworx document management andworkflow management tools.
  21. 21. Innovation and optimizationopportunities for technologies 
and processes are exploited 
through CG Artworxʼs technical 
and regional experience.
  22. 22. KPI reporting and benchmarkinghelp CG Artworx manage and 
optimize the crucial and expensive 
steps between design and print. 

  23. 23. MOSCOW PRAGUE BUCHAREST THE HAGUEFor more information, please contactartworx@cg-eu.comCG Artworx
U Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic
Phone: +420.222.998.590 | Cell: +420.724.723.193Additional knowledge and resources on optimizingPackaging Print Related Processes can be found atWWW.CG-ARTWORX.COM A division of Cocoon Group www.cg-eu.com

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