All the aspects of how people use an interactiveproduct: the way it feels in their hands, how well theyunderstand how it works, how they feel about it whilethey’re using it, how well it serves their purposes, andhow well it ﬁts into the entire context in which they areusing it.User Experience
“App users have a big app appetite, downloadingabout 10 apps per month on average, but they rarelyuse these apps frequently or for long.”Josh Clark “Tapworthy: Designing Great iPhone Apps”
47% easier to use than a mobile browserhttp://appdevelopersalliance.org/ﬁles/pages/The%20Growing%20App%20Market%20Slides%209-17-2012.pdf46% most entertaining way to use their mobile device44% fastest way to get information
$101.2 BILLIONTOTAL GLOBAL APPLICATIONS MARKET (2017)http://www.strategyr.com/Smartphone_Apps_Market_Report.asp
“When it comes to mobile forms,be brutally eﬃcient and trim, trim, trim.”— Luke Wroblewski, “Mobile First” (2011)
DESIGN FOR TOUCHAreas of interaction shouldn’t be smaller than 44pt.Smaller elements = bigger distance between them.
DESIGN FOR TOUCHPlace most importantactions in “thumb zone”
CONSIDER ORIENTATIONConsider both portraitand landscapeorientations whiledesigning an interface.
YOUR ICON IS YOUR BUSINESS CARD“Make your icon colorful, make it memorable, make it fun, but whateveryou do, don’t make it mysterious. The app icon is fundamentally anadvertisement, and like any good ad, it has to be clear what it’s selling.”
AFFORDANCEDesign aspect of an objectwhich suggest how the objectshould be used; a visual clueto its function and use.
DESIGN FOR EFFICIENCYEnable people to navigate to the most importantcontent and functionality in as few steps as possible.1 2 3
DESIGN FOR EMOTION“It is not enough that we build products that function,that are understandable and usable, we also need tobuild products that bring joy and excitement,pleasure and fun, and, yes, beauty to people’s lives.”— Don Norman♥ ♥
Customers care about their problems -not your solution.— Dave McClure
Don’t try to solve a problem if there isn’t one.WHAT’S THE PROBLEMWE’RE TRYING TO SOLVE?
Get out of the BuildingTalk with people, ask questionsBuild landing page*HOW?