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Exec summary of the apple app store marketing and advertising guidelines for developers

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Transcript

  • 1. An Executive Summary to the Apple’s App StoreMarketing and AdvertisingGuidelines for Developers of September 2012 for the Paris CocoaHeads - November 8th by Mathieu Vaidis This work is licensed under a Creative Commons Attribution 3.0 Unported License.
  • 2. WarningThis document’s is not an Official Apple document.This is only a summary of the Apple’s App Store Marketing andAdvertising Guidelines for DevelopersThe purpose of this presentation is to give you an overview anddoes not replace the original document.Should you plan Advertising and Marketing activities you mustread the full text original document.The information in the guidelines is subject to change so pleasecheck for updates in the App Store Resource Center athttp://developer.apple.com/appstore
  • 3. You must get Apple’s Approval forall marketing or advertising materials in the following Print Video or materials with high visibility in any format
  • 4. Apple can review work-in-progress materials;however, all final materials must be approved byApple before broadcast or publication.5 to 7 days responseAll correspondence should be in English & Englishlocalization of materials if necessary
  • 5. New AppStore Badgesfor ONline for OFFline
  • 6. They come in different languages Polski Português Brasil Español(Polish) (Portuguese Brazil) (Spanish)Français Português Español Latino(French) (Portuguese) (Spanish Latin America)
  • 7. They come in 36 different languagesBahasa Indonesia (Indonesian) Lietuviškai (Lithuanian) Suomi (Finnish) Bahasa Melayu (Malay) Magyar (Hungarian) Svenska (Swedish) Čeština (Czech) Malti (Maltese) Tagalog (Filipino) Dansk (Danish) Nederlands (Dutch) Tiếng Việt (Vietnamese) Deutsch (German) Norsk (Norwegian) Türkçe (Turkish) Eesti keel (Estonian) Polski (Polish) Ελληνικά (Greek) English Português (Portuguese) български (Bulgarian) Español (Spanish) Português Brasil (Portuguese Brazil) ภาษาไทย (Thai)Español Latino (Spanish Latin Pусский (Russian) 한국어 (Korean) America) Românã (Romanian) 日本語 (Japanese) Français (French) Slovenčina (Slovak) Italiano (Italian) 简体中文 (Chinese Simplified) Slovenščina (Slovene) Latviski (Latvian) 繁體中文 (Chinese Traditional)
  • 8. Must be used in both marketing and advertising communications, such as TV spots, print ads, video trailers, email, newsletters, andwebsites, whenever you promote your app offered on the App Store.
  • 9. Only the badges shown here are approved by Apple They only come in black and white as shown here
  • 10. You can place them on a Black Background
  • 11. You can place them on a White Background
  • 12. You can place them on a Solid color Background
  • 13. You can place them on a background imageas long as legibility is not diminished
  • 14. Cannot be used in white
  • 15. Cannot be colored
  • 16. Cannot be animated, rotated, or tilted
  • 17. You cannot either use the Apple refer to iOS, use the iTunes Logo instead use the correctlogo on it’s own product name
  • 18. Size & Margins Minimum size= 10 mm (print)= 40 px (screen) Clear space: 1/4 of height
  • 19. On media with very limited layout space, such as banners for mobile devices, Minimum size= clearly legible Clear space: 1/10 of height
  • 20. The badge cannot be the dominant graphic in the layout. It mustbe placed below or after the app or company name or identity.
  • 21. Banner example
  • 22. Video example
  • 23. Mobile examplesAdvertising ad sign-off Banner ad
  • 24. Print ad examples
  • 25. You can also refer to the App Store in text.
  • 26. When it comes to display your app on an Apple Products Always use Apple-provided product images andfull network icon full battery icon(or product designator) + full wifi icon (no carrier) if your app runs full screen, extend your app over the status bar
  • 27. Never display an Apple product’s Home screen or any icon that you do not own.
  • 28. Don’t use the white products
  • 29. Do not place promotional copy on an Apple product screenPlace violators, bursts, and promotional copy beside the product images, not on top
  • 30. Do not crop, cut off, overlap, animate, flip, spin, rotate, tilt, angle, render in 3D, display blank screen, add cases orcovers, or obstruct any part of the Apple product images. Custom still photography and video of Apple products are allowed only with express written consent and approval from Apple.
  • 31. Do not group Apple products with competitive products. Always display Apple product images on their own.
  • 32. Display your app on the screen exactly as it appears when your app is running. (authentic screenshots) ✓
  • 33. Do not incorporate Apple product images into your screenshots on the App StoreScreenshots should display only the actual screen images from your app that a user will see when the app is running.
  • 34. Do not die-cut a printed promotion in theshape of an Apple product image.
  • 35. Your app should stand on its own merits.Do not engage in “suspension of disbelief ” by showing Apple products or your app in a fantastic or unrealistic manner. Do not show products engaging in actions they are not capable of performing, such as flying through the air or swimming underwater.Do not use an Apple product to take advantage of the promotional value of the Apple brand.
  • 36. In your promotional activities Use the correct capitalization and no variations or plural forms iPhone ✓ iPad ✓ iPod touch ✓iTouch iPod iPhones iPads touches
  • 37. Do not list Apple product names that are not compatible with yourappDo not imitate Apple typography. App Store messaging should matchthe typographical style of the rest of your communication.Do not suggest ownership of the Appstore. For example, do not useGet your favorite games on the (Company name) App Store. Insteaduse Get your favorite (Company name) games on the App Store.Do not use the term downloadable.
  • 38. Never refer to Apple operating systems. Instead, listApple product names.Never typeset Apple product names using alluppercase letters.Never typeset Apple product names with alowercase i followed by all uppercase letters.Never use a Myriad font for App Store-related text
  • 39. Use the App Store icon only when displaying a lineup of media icons with a similar shape and size.
  • 40. Never use the icon instead of the App Store badge onmarketing communications, even when layout space is limited.
  • 41. All the best for your marketing activities!Visit the Marketing Resources page and download the Apple Official Artwork here : http://developer.apple .com/appstore/resources/marketing.