Using Social Media to Get a Job

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Even though this presentation was developed for college seniors with tips on how to use social media to get a job when they graduate, it is also helpful for anyone who would like to use social media …

Even though this presentation was developed for college seniors with tips on how to use social media to get a job when they graduate, it is also helpful for anyone who would like to use social media to improve their job situation. It can be sued for first-time job seekers, employment climbers, as well as someone looking to make a lateral career move.

I am always looking to grow and improve this presentation and am always open to any suggestions and new tips.

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  • 1. using social media to get a job
    by @JayMassey
  • 2. It’s not only okay to tweet during this presentation, it’s encouraged...
    by @JayMassey
  • 3. What does your social presencetell a potential employerabout you?
    70%have rejected candidates based on reputational data found online
    75%have hiring policies that require the review of online reputational data
    84%believe the use of online reputational data will increase in the next 5 years
  • 4.
  • 5. they know where you are
  • 6. Heard on the street…
    employment agencies are starting to use social media to find YOU
    they are toying with Facebook and LinkedIn but are having success with Craigslist
  • 7. One service’s breakout…
    Career Builder - 40%
    Company Web Site Job Listing - 25%
    Craigslist - 22%*
    Newspaper - 14%
    * only high caliber jobs are posted on Craigslist
  • 8. Craig’s SEO benefits
    craigslist drives Google traffic
    companies are starting to realize that there is valuable link juice available in a craigslist posting
  • 9.
  • 10. they need you
  • 11. Make it easy for them…
    you already know how to use the tools
    hone your skills and sharpen your presence
    they are in YOUR playground
  • 12. tactics
  • 13. Personal Branding Blog
    pick a topic focus
    keep it simple
    demonstrate your proficiency with the tool
  • 14.
  • 15. show your stuff
  • 16. Twitter
    they’re using it
    why aren’t you?
    join their conversations
    show your skills
    or just listen
    what the heck… use it to promote your blog
  • 17.
  • 18. engagement opportunity
  • 19. YouTube Video Resume
    meet you before they meet you
    be unique, be yourself
    seriously, did you see Legally Blonde?
  • 21. stand out in the crowd
  • 22. Facebook
    start tightening down your personal privacy
    unless you are specifically using it to get a job
    news anchor, social media maven, etc.
  • 23. It may not be a picture YOU took…
  • 24. you scare them
  • 25. LinkedIn
    crank up your professional profile
    you better have a fully completed LinkedIn profile before you hit the street…
    or you better start filling out the forms for grad school now
  • 26. LinkedIn Jobs
    jobs are posted on LinkedIn
    employers like hiring by referral
    bonus, check out the companies you want to work for before you apply
  • 27.
  • 28. just do it
  • 29. Out of the Box...
    employer-targeted google ads
    what about employer-targeted facebook ads?
    coffee mug resume story (not social)
    creative use of QR code
    xtranormal video, demonstrate skills and personality
  • 30.
  • 31. how will you stand out?
  • 32. Portfolio, Business Cards & CV
    now is time to make business cards
    a portfolio is a must
    know what a CV is…
    "A curriculum vitae, commonly referred to as CV, includes a summary of your educational and academic backgrounds as well as teaching and research experience, publications, presentations, awards, honors and affiliations.“
  • 33. Quick Review
    Get your various personal and professional social media presences in order
    Integrate all your media, LinkedIn, Blog, Twitter, YouTube, etc.
    Get some experience, or create some (volunteer)
    Be armed with ideas when you interview
    Be focused if you blog
    Engage with your audience and employers
    Inject your unique persona
    Be creative
  • 34. they want what you have…
  • 35. make it easy for them
  • 36. Read Mashable Blog Post
    7 Secrets to Getting Your Next Job Using Social Media
  • 37. Thank you... thankyouverymuch
    P Jay Massey
    Billboard In The