Using LinkedIn for Business Development

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Discover why and how to get your company linked up using LinkedIn. This 'how-to' presentation illustrates practical ways to use LinkedIn to drive web traffic and sales to your business.

Discover why and how to get your company linked up using LinkedIn. This 'how-to' presentation illustrates practical ways to use LinkedIn to drive web traffic and sales to your business.

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  • I'm sorry- am I the only one seeing a display for Twitter but the page is marked for Using LinkedIn for Business Development, which is what I am looking for?
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  • Caroline, thanks for the feedback and kudos. Happy to add any suggestions you may have to an updated version of the presentation.
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  • Great info! I've since found a few more ways to optimise and use LinkedIn for business development, but will definitely pass this on to beginners!
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  • The important things are trying to persuade their friends to join LinkedIn and want to communicate the value proposition.


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  • Thank you. Hope you found it to be helpful.
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Transcript

  • 1. tips for getting the most out of your LinkedIn profile for Business P. Jay Massey LinkedIn.com / in / CocoDesign Using
  • 2. Introductions
    • Who am I?
    • Jay Massey Founder / CVO Coco Design
    • Established 1994
    • Duties - internet marketing strategy and enterprise development
  • 3. What to expect today
    • Setting up LinkedIn (properly)
    • Basic LinkedIn Tips
    • Optimizing your LinkedIn profile
    • Engaging others on LinkedIn
  • 4. LinkedIn.com by definition…
    • LinkedIn  is a business-oriented “social networking” site. Launched in May 2003 and is mainly used for professional networking .
    • LinkedIn currently has more than 60 million registered users,  spanning more than 200 countries and territories worldwide.
  • 5. Why LinkedIn?
    • I’m on Facebook
    • Professional vs. Social
    • Prospective clients
    • Prospective employers
    • Reputation management
  • 6. Business social media tools
  • 7. Setting Up LinkedIn
  • 8. Getting Started – Sign Up It’s mostly FREE!
  • 9. Basic LinkedIn Tips
  • 10. Edit your profile
    • Include a photo “avatar”
    • Add previous jobs
    • Add education
    • Seek recommendations
    • Grow your connections
  • 11. Edit your profile
    • Profile Completeness
  • 12. Build your network of connections
    • Invite all business contacts, clients, vendors, etc.
    • BE CAREFUL - make sure you know your invitees
    • Remind them how they know you – customize your note
  • 13. Build your network of connections
    • If you invite too many people that you do not personally know and they say they don’t know you…
    • … you will be marked as a spammer
    • You will then need to know everyone’s email address for future invitations
  • 14. Network statistics
    • Six degrees of Kevin Bacon…
  • 15. Optimizing Your LinkedIn Profile
  • 16. Edit web links
  • 17. Customize web links
    • Change the default “My Website”, “My Company” and “My Blog” to OTHER
    • Google currently follows LinkedIn website links
  • 18. Customize public profile link
  • 19. Optimize your Profile Summary
    • Like website search optimization (SEO)
    • Keyword-rich sentences
    • Google can see it and LinkedIn’s own search can see it
  • 20. Post regular status updates
    • Let your network know what is going on in your life or at work
    • Creates dialog opportunities
  • 21. Seek meaningful recommendations
    • Request recommendations from colleagues, clients, supervisors, etc.
    • Don’t wait! It is easier to get a recommendation WHILE you are employed.
    • Return the favor it appropriate
  • 22. Add-on applications
    • LinkedIn Applications enable you to enrich your profile and share / collaborate with your network
    • Applications are added to your homepage and profile so you can control who gets access to what information
  • 23. Engaging Others on LinkedIn
  • 24. Write a Recommendation
    • What better way to build good will than to help another person build their profile?
    • If you enjoyed THIS presentation, feel free… 
  • 25. Use Groups to expand your network
    • LinkedIn Groups can help you stay informed and keep in touch with people that share your interests.
    • Groups have targeting discussion forums
    • Helps grow your connections
  • 26. LinkedIn Answers
    • Answer someone’s question
    • Later, ask some questions or a simple poll
  • 27. Forward someone a Job posting
    • LinkedIn has a great jobs board
    • Post job opportunities
    • Look for a new job
    • Forward job ops to a connection
  • 28. LinkedIn tips quick summary
    • Sign Up – LinkedIn.com
    • Add a photo avatar
    • Update current & past employment history
    • Update education
    • Seek recommendations
    • Grow connections
    • Customize web links
    • Add Twitter links
    • Customize profile URL
    • Optimize your profile
    • Add keyword-rich Profile Summary
    • Post regular status updates
    • Engage with connections
    • Recommend others
    • Join groups
    • Answer & ask questions
    • Add relevant apps
  • 29. Questions?
  • 30. Thank you very much
    • LinkedIn.com/in/CocoDesign
    • SlideShare.com/CocoDesign
    • Facebook.com/CocoDesign
    • Twitter.com/CocoDesign
    • [email_address]