Using LinkedIn for Business Development


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Discover why and how to get your company linked up using LinkedIn. This 'how-to' presentation illustrates practical ways to use LinkedIn to drive web traffic and sales to your business.

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Using LinkedIn for Business Development

  1. 1. tips for getting the most out of your LinkedIn profile for Business P. Jay Massey / in / CocoDesign Using
  2. 2. Introductions <ul><li>Who am I? </li></ul><ul><li>Jay Massey Founder / CVO Coco Design </li></ul><ul><li>Established 1994 </li></ul><ul><li>Duties - internet marketing strategy and enterprise development </li></ul>
  3. 3. What to expect today <ul><li>Setting up LinkedIn (properly) </li></ul><ul><li>Basic LinkedIn Tips </li></ul><ul><li>Optimizing your LinkedIn profile </li></ul><ul><li>Engaging others on LinkedIn </li></ul>
  4. 4. by definition… <ul><li>LinkedIn  is a business-oriented “social networking” site. Launched in May 2003 and is mainly used for professional networking . </li></ul><ul><li>LinkedIn currently has more than 60 million registered users,  spanning more than 200 countries and territories worldwide. </li></ul>
  5. 5. Why LinkedIn? <ul><li>I’m on Facebook </li></ul><ul><li>Professional vs. Social </li></ul><ul><li>Prospective clients </li></ul><ul><li>Prospective employers </li></ul><ul><li>Reputation management </li></ul>
  6. 6. Business social media tools
  7. 7. Setting Up LinkedIn
  8. 8. Getting Started – Sign Up It’s mostly FREE!
  9. 9. Basic LinkedIn Tips
  10. 10. Edit your profile <ul><li>Include a photo “avatar” </li></ul><ul><li>Add previous jobs </li></ul><ul><li>Add education </li></ul><ul><li>Seek recommendations </li></ul><ul><li>Grow your connections </li></ul>
  11. 11. Edit your profile <ul><li>Profile Completeness </li></ul>
  12. 12. Build your network of connections <ul><li>Invite all business contacts, clients, vendors, etc. </li></ul><ul><li>BE CAREFUL - make sure you know your invitees </li></ul><ul><li>Remind them how they know you – customize your note </li></ul>
  13. 13. Build your network of connections <ul><li>If you invite too many people that you do not personally know and they say they don’t know you… </li></ul><ul><li>… you will be marked as a spammer </li></ul><ul><li>You will then need to know everyone’s email address for future invitations </li></ul>
  14. 14. Network statistics <ul><li>Six degrees of Kevin Bacon… </li></ul>
  15. 15. Optimizing Your LinkedIn Profile
  16. 16. Edit web links
  17. 17. Customize web links <ul><li>Change the default “My Website”, “My Company” and “My Blog” to OTHER </li></ul><ul><li>Google currently follows LinkedIn website links </li></ul>
  18. 18. Customize public profile link
  19. 19. Optimize your Profile Summary <ul><li>Like website search optimization (SEO) </li></ul><ul><li>Keyword-rich sentences </li></ul><ul><li>Google can see it and LinkedIn’s own search can see it </li></ul>
  20. 20. Post regular status updates <ul><li>Let your network know what is going on in your life or at work </li></ul><ul><li>Creates dialog opportunities </li></ul>
  21. 21. Seek meaningful recommendations <ul><li>Request recommendations from colleagues, clients, supervisors, etc. </li></ul><ul><li>Don’t wait! It is easier to get a recommendation WHILE you are employed. </li></ul><ul><li>Return the favor it appropriate </li></ul>
  22. 22. Add-on applications <ul><li>LinkedIn Applications enable you to enrich your profile and share / collaborate with your network </li></ul><ul><li>Applications are added to your homepage and profile so you can control who gets access to what information </li></ul>
  23. 23. Engaging Others on LinkedIn
  24. 24. Write a Recommendation <ul><li>What better way to build good will than to help another person build their profile? </li></ul><ul><li>If you enjoyed THIS presentation, feel free…  </li></ul>
  25. 25. Use Groups to expand your network <ul><li>LinkedIn Groups can help you stay informed and keep in touch with people that share your interests. </li></ul><ul><li>Groups have targeting discussion forums </li></ul><ul><li>Helps grow your connections </li></ul>
  26. 26. LinkedIn Answers <ul><li>Answer someone’s question </li></ul><ul><li>Later, ask some questions or a simple poll </li></ul>
  27. 27. Forward someone a Job posting <ul><li>LinkedIn has a great jobs board </li></ul><ul><li>Post job opportunities </li></ul><ul><li>Look for a new job </li></ul><ul><li>Forward job ops to a connection </li></ul>
  28. 28. LinkedIn tips quick summary <ul><li>Sign Up – </li></ul><ul><li>Add a photo avatar </li></ul><ul><li>Update current & past employment history </li></ul><ul><li>Update education </li></ul><ul><li>Seek recommendations </li></ul><ul><li>Grow connections </li></ul><ul><li>Customize web links </li></ul><ul><li>Add Twitter links </li></ul><ul><li>Customize profile URL </li></ul><ul><li>Optimize your profile </li></ul><ul><li>Add keyword-rich Profile Summary </li></ul><ul><li>Post regular status updates </li></ul><ul><li>Engage with connections </li></ul><ul><li>Recommend others </li></ul><ul><li>Join groups </li></ul><ul><li>Answer & ask questions </li></ul><ul><li>Add relevant apps </li></ul>
  29. 29. Questions?
  30. 30. Thank you very much <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>
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