Twitter Ideas for a Small Business

Twitter for Small Business: 10 ideas for YOUR organization Super simple social media strategies P. Jay Massey Twitter.com/CocoDesign

What to expect today
Definition of Twitter
Basic Twitter Tips
Simple Business Case Studies
Open Discussion

Introductions
Who am I?
Jay Massey – Founder Coco Design
Established 1994
Duties - Develop internet marketing strategy & fire control
There are no SM experts

Introductions
Who are you
?

Definition
Jack – “What my friends doing?”
Basically, a one-to-many broadcast network, plus…
Business – “What are you THINKING?”
A communications engine

Tips for Use

Tips for use – Slide 1 of 4
Get your Name
Twitter.com/JayMassey
Twitter.com/CocoDesign
Cocktail Party Etiquette
Social media websites were developed for people not business
80/20 Rule
Interact. Don’t just broadcast
Give 80%, promote 20%

Share your expertise
The people with the highest rankings on Twitter are the ones who aren’t afraid to give something away
Followers – how to get them
Follow people/companies that interested you
Retweet “good stuff”
Follow those that may be interested in you many will follow you back

Multiple Account Management
TweetDeck
CoTweet
HootSuite

Advanced Twitter Search
Search . Twitter . com
Sushi within 40 Miles
Let go of control
Control in social media is an illusion
Not your playground
People are in control not business
Strategy – have one!
Social media marketing must be part of your overall communications plan

Simple Case Studies

Simple Case Study 1
Business Travel
Family
Colleagues

Simple Case Study 2
Public Relations Channel
Link to corporate blogs, press releases, news items or web sites
Blatant self promotion

Simple Case Study 3
Monitor Brand Mentions
They’re talking… are you listening?

Simple Case Study 4
Mass Communication
Pine Forest HS band director tweets when the band will return from away games

Simple Case Study 5
Specials
Post special deals, events, etc.

Simple Case Study 6
Locations
Manhattan street vendors

Simple Case Study 7
Customer Service
Turn an irate customer into a brand evangelist

Simple Case Study 8
Sports
NickSwisher
Lancearmstrong
MLBONFOX
Nytimessports
YOUR team

Simple Case Study 9
Breaking News
James Buck, a 29-year-old UC Berkley journalism student, was arrested in Egypt in April 2008. He sent a tweet that said one thing: Arrested The tweet alerted his friends, who contact authorities. Buck was walked out of jail the next day with an Egyptian attorney hired by UC Berkley and the help of the US Embassy.

Simple Case Study 10
What about you?
Open discussion for local businesses

Thank you very much
SlideShare.com/CocoDesign
LinkedIn.com/in/CocoDesign
Facebook.com/CocoDesign
Twitter.com/CocoDesign
[email_address]
PLEASE

Twitter Ideas for a Small Business

by Jay Massey

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