Tips & Traps In Social Media Marketing

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This was prepared as a 15-minute social media marketing presentation on the tips and traps in social media marketing (SMM).

This was prepared as a 15-minute social media marketing presentation on the tips and traps in social media marketing (SMM).

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  • 1. Tips & Traps in Social Media Marketing P. Jay Massey LinkedIn.com / in / CocoDesign
  • 2. Introductions
    • Who am I?
    • Jay Massey
      • Founder / CVO Coco Design
      • Past Pres. – AAF Pensacola
    • Coco established 1994
    • Duties:
      • Internet marketing strategy
      • Enterprise development
      • Public speaker
  • 3. Tips-n-Traps to expect today
    • Facebook T N T
    • Twitter T N T
    • YouTube T N T
  • 4. Social media strategy
    • Have one - write out your strategy
    • Part of your overall comm / marketing plan
    • Establish policy, voices, message, frequency, etc.
  • 5. Facebook
    • Set up a Fan Page
    • Do not use a personal profile for an organization
    • Great communication channel
    • Naming trap – You only get one chance
    • Facebook is a cocktail party, don’t push
    • Become a resource for your fans
    • Promote events
    • Consider this… grandma is not on Facebook
    • http://Slideshare.net/CocoDesign/how-to-set-up-a-facebook-fan-page-for-business
  • 6. Twitter
    • Great PR channel if used properly
    • Opportunity to engage
    • Monitor brand mentions
    • Control – learn to let go
    • 80/20 rule
    • Be innovative
  • 7. YouTube
    • Great way to drive traffic
    • Front weight your title & description with keywords
    • Strong call to action in video description
    • Add keyword tags
    • Link back to your website
  • 8. LinkedIn (bonus)
    • JUST DO IT!
    • Professional networking vs. social networking
    • 95% of college seniors are NOT using LinkedIn
    • http://Slideshare.net/CocoDesign/using-linkedin-for-business-development
  • 9. Thank you very much
    • LinkedIn.com/in/CocoDesign
    • SlideShare.com/CocoDesign
    • Facebook.com/CocoDesign
    • Twitter.com/CocoDesign
    • [email_address]