Tips & Traps In Social Media Marketing
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Tips & Traps In Social Media Marketing

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This was prepared as a 15-minute social media marketing presentation on the tips and traps in social media marketing (SMM).

This was prepared as a 15-minute social media marketing presentation on the tips and traps in social media marketing (SMM).

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    Tips & Traps In Social Media Marketing Tips & Traps In Social Media Marketing Presentation Transcript

    • Tips & Traps in Social Media Marketing P. Jay Massey LinkedIn.com / in / CocoDesign
    • Introductions
      • Who am I?
      • Jay Massey
        • Founder / CVO Coco Design
        • Past Pres. – AAF Pensacola
      • Coco established 1994
      • Duties:
        • Internet marketing strategy
        • Enterprise development
        • Public speaker
    • Tips-n-Traps to expect today
      • Facebook T N T
      • Twitter T N T
      • YouTube T N T
    • Social media strategy
      • Have one - write out your strategy
      • Part of your overall comm / marketing plan
      • Establish policy, voices, message, frequency, etc.
    • Facebook
      • Set up a Fan Page
      • Do not use a personal profile for an organization
      • Great communication channel
      • Naming trap – You only get one chance
      • Facebook is a cocktail party, don’t push
      • Become a resource for your fans
      • Promote events
      • Consider this… grandma is not on Facebook
      • http://Slideshare.net/CocoDesign/how-to-set-up-a-facebook-fan-page-for-business
    • Twitter
      • Great PR channel if used properly
      • Opportunity to engage
      • Monitor brand mentions
      • Control – learn to let go
      • 80/20 rule
      • Be innovative
    • YouTube
      • Great way to drive traffic
      • Front weight your title & description with keywords
      • Strong call to action in video description
      • Add keyword tags
      • Link back to your website
    • LinkedIn (bonus)
      • JUST DO IT!
      • Professional networking vs. social networking
      • 95% of college seniors are NOT using LinkedIn
      • http://Slideshare.net/CocoDesign/using-linkedin-for-business-development
    • Thank you very much
      • LinkedIn.com/in/CocoDesign
      • SlideShare.com/CocoDesign
      • Facebook.com/CocoDesign
      • Twitter.com/CocoDesign
      • [email_address]