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Tips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
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Tips & Traps In Social Media Marketing

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This was prepared as a 15-minute social media marketing presentation on the tips and traps in social media marketing (SMM).

This was prepared as a 15-minute social media marketing presentation on the tips and traps in social media marketing (SMM).

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  • 1. Tips & Traps in Social Media Marketing P. Jay Massey LinkedIn.com / in / CocoDesign
  • 2. Introductions <ul><li>Who am I? </li></ul><ul><li>Jay Massey </li></ul><ul><ul><li>Founder / CVO Coco Design </li></ul></ul><ul><ul><li>Past Pres. – AAF Pensacola </li></ul></ul><ul><li>Coco established 1994 </li></ul><ul><li>Duties: </li></ul><ul><ul><li>Internet marketing strategy </li></ul></ul><ul><ul><li>Enterprise development </li></ul></ul><ul><ul><li>Public speaker </li></ul></ul>
  • 3. Tips-n-Traps to expect today <ul><li>Facebook T N T </li></ul><ul><li>Twitter T N T </li></ul><ul><li>YouTube T N T </li></ul>
  • 4. Social media strategy <ul><li>Have one - write out your strategy </li></ul><ul><li>Part of your overall comm / marketing plan </li></ul><ul><li>Establish policy, voices, message, frequency, etc. </li></ul>
  • 5. Facebook <ul><li>Set up a Fan Page </li></ul><ul><li>Do not use a personal profile for an organization </li></ul><ul><li>Great communication channel </li></ul><ul><li>Naming trap – You only get one chance </li></ul><ul><li>Facebook is a cocktail party, don’t push </li></ul><ul><li>Become a resource for your fans </li></ul><ul><li>Promote events </li></ul><ul><li>Consider this… grandma is not on Facebook </li></ul><ul><li>http://Slideshare.net/CocoDesign/how-to-set-up-a-facebook-fan-page-for-business </li></ul>
  • 6. Twitter <ul><li>Great PR channel if used properly </li></ul><ul><li>Opportunity to engage </li></ul><ul><li>Monitor brand mentions </li></ul><ul><li>Control – learn to let go </li></ul><ul><li>80/20 rule </li></ul><ul><li>Be innovative </li></ul>
  • 7. YouTube <ul><li>Great way to drive traffic </li></ul><ul><li>Front weight your title & description with keywords </li></ul><ul><li>Strong call to action in video description </li></ul><ul><li>Add keyword tags </li></ul><ul><li>Link back to your website </li></ul>
  • 8. LinkedIn (bonus) <ul><li>JUST DO IT! </li></ul><ul><li>Professional networking vs. social networking </li></ul><ul><li>95% of college seniors are NOT using LinkedIn </li></ul><ul><li>http://Slideshare.net/CocoDesign/using-linkedin-for-business-development </li></ul>
  • 9. Thank you very much <ul><li>LinkedIn.com/in/CocoDesign </li></ul><ul><li>SlideShare.com/CocoDesign </li></ul><ul><li>Facebook.com/CocoDesign </li></ul><ul><li>Twitter.com/CocoDesign </li></ul><ul><li>[email_address] </li></ul>

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