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SEO Mine Sweeper    Quick tips to navigating the search marketing battlefieldSEO - SEM Mine Sweeper                      C...
Introductions                              Who am I?                              • Chris Kenney                          ...
Internet Marketing   The search marketing industry is   constantly moving, changing, shifting,   combining and evolving   ...
Defined    Search Engine Optimization (SEO)    • Natural / organic    • The art of removing barriers    • Content driven  ...
Top two focal points of this             presentation     20%Content & 80% Links     • Updated, relevant content     • Inc...
Some SEO Traps & Tips                   for               20% on pageSEO - SEM Mine Sweeper    Chris Kenney - Coco Design ...
SEO 20% Trap #1                         Overall poor “Design”SEO - SEM Mine Sweeper             7       Chris Kenney - Coc...
SEO 20% Trap #1                         Overall poor “Design”SEO - SEM Mine Sweeper             7       Chris Kenney - Coc...
SEO 20% Trap #2     Using Flash to build      your site     • Search Engines can’t read       Flash     • Use HTML with fl...
SEO 20% Trap #3       Not using proper       Meta Tags       • Meta Description       • Meta Title       • Meta Keywords a...
SEO 20% Trap #4Designing content only for search engines• Design the page tile and description to engage the  userSEO - SE...
Meta Title Good Example:“Golf Company XYZ | Golf Clubs, Nike Golf Clubs, Nike Drivers and Irons”Great Example:“Buy Nike Go...
Meta Description   Good Example:“Nike golf clubs, Nike drivers, Nike irons, and Nike golf balls. Golf Company XYZoffers su...
SEO Trap #5     Forgetting the put keywords and long tail      keywords in the content     • Four words, 60% is what I hea...
SEO Trap #6     Not updating content regularly     • Write it or get it written         –Blogs         –Articles         –...
Set up a Blog• Talk about industry  trends• Become the expert• Less about sales  and more about  informationSEO - SEM Mine...
SEO Trap #7     Page Rank Sculpting     • Pass rank to internal pages you want to       promote from the home page     • G...
Some SEO Traps & Tips                   for               80% off pageSEO - SEM Mine Sweeper    Chris Kenney - Coco Design...
SEO 80% Trap #1     Not thinking local     • Google Local Business Center is underused     • Map, business info & reviews ...
SEO - SEM Mine Sweeper   19   Chris Kenney - Coco Design - © 2010
SEO trap #2You add backlinks to wrong type of sites• Research high volume,  highly-relevant sites• Some are under your nos...
80% Incoming Links• Stat Sites• Directories• Social Bookmarking• Social Media• Ezines• Classifeds• Q&A sitesSEO - SEM Mine...
Stat Sites• If you have a brand new site, this is a good  place to start building incoming links    –Complete.com    –Alex...
Directories• Yahoo directory    –Pay Yahoo once then stop• Dmoz    –gets scraped for a total of     around 20 incoming lin...
Social Media & Bookmarking• Linkedin.com    –Include keyword links &     links from Twitter feed• Facebook• Flickr• Myspac...
Ezine Websites• Ezinearticles• Isnare• Goarticles• ArticlecitySEO - SEM Mine Sweeper         25    Chris Kenney - Coco Des...
Classifieds & QA Sites• Classifieds    –Craigslist• QA sites    –yahoo answers    –yedda    –wikianswers    –wikihow    –w...
SEO 80% Trap #3Not providing good link bait• Promote content not on  your main site   –Blog   –Social channels     • Youtu...
SEO 80% Trap #4     Thinking you can rest     • It is a never-ending, not-stop       battle     • “coco” page one for one ...
Remember…               search marketing               is a marathon,               not a sprintSEO - SEM Mine Sweeper    ...
Thankyouverymuch                         LinkedIn.com/in/CocoDesign                         SlideShare.com/CocoDesign     ...
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SEO Mine Sweeper Tips & Traps

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Quick tips to navigating and avoiding the traps in the search marketing (SEO) battlefield.

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  • Transcript of "SEO Mine Sweeper Tips & Traps"

    1. 1. SEO Mine Sweeper Quick tips to navigating the search marketing battlefieldSEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
    2. 2. Introductions Who am I? • Chris Kenney – CBDO / SEO & SEM Specialist • Started with Coco in 2006 • 583 sites on the Internet when I built my first site • My duties: – Internet marketing jedi – Project Management – Many other hats!SEO - SEM Mine Sweeper 2 Chris Kenney - Coco Design - © 2010
    3. 3. Internet Marketing The search marketing industry is constantly moving, changing, shifting, combining and evolving Online marketing battles are fought & won DAILY One wrong step can have lasting effects on your ability to market your siteSEO - SEM Mine Sweeper 3 Chris Kenney - Coco Design - © 2010
    4. 4. Defined Search Engine Optimization (SEO) • Natural / organic • The art of removing barriers • Content driven • 20% on page • 80% off pageSEO - SEM Mine Sweeper 4 Chris Kenney - Coco Design - © 2010
    5. 5. Top two focal points of this presentation 20%Content & 80% Links • Updated, relevant content • Incoming links from highly trafficked web sites with correlational content • Surprisingly overlooked by manySEO - SEM Mine Sweeper 5 Chris Kenney - Coco Design - © 2010
    6. 6. Some SEO Traps & Tips for 20% on pageSEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
    7. 7. SEO 20% Trap #1 Overall poor “Design”SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - © 2010
    8. 8. SEO 20% Trap #1 Overall poor “Design”SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - © 2010
    9. 9. SEO 20% Trap #2 Using Flash to build your site • Search Engines can’t read Flash • Use HTML with flash elements • Or you must use alternativeSEO - SEM Mine Sweeper 8 Chris Kenney - Coco Design - © 2010
    10. 10. SEO 20% Trap #3 Not using proper Meta Tags • Meta Description • Meta Title • Meta Keywords are no longer used by any of the major SESEO - SEM Mine Sweeper 9 Chris Kenney - Coco Design - © 2010
    11. 11. SEO 20% Trap #4Designing content only for search engines• Design the page tile and description to engage the userSEO - SEM Mine Sweeper 10 Chris Kenney - Coco Design - © 2010
    12. 12. Meta Title Good Example:“Golf Company XYZ | Golf Clubs, Nike Golf Clubs, Nike Drivers and Irons”Great Example:“Buy Nike Golf Clubs | Nike Drivers & Irons For Sale | Golf Company XYZ”SEO - SEM Mine Sweeper 11 Chris Kenney - Coco Design - © 2010
    13. 13. Meta Description Good Example:“Nike golf clubs, Nike drivers, Nike irons, and Nike golf balls. Golf Company XYZoffers superior selection of Nike Golf equipment, great service, and quality products.”Great Example:“Largest selection of Nike golf club sets, drivers, irons, and Nike golf balls at discountprices. Get Free Shipping on orders of $50 or more, read product reviews, and theguaranteed lowest prices!”SEO - SEM Mine Sweeper 12 Chris Kenney - Coco Design - © 2010
    14. 14. SEO Trap #5 Forgetting the put keywords and long tail keywords in the content • Four words, 60% is what I hear • “coco” page one for one day • Page one – “national web design” – “web design Pensacola”SEO - SEM Mine Sweeper 13 Chris Kenney - Coco Design - © 2010
    15. 15. SEO Trap #6 Not updating content regularly • Write it or get it written –Blogs –Articles –Press releasesSEO - SEM Mine Sweeper 14 Chris Kenney - Coco Design - © 2010
    16. 16. Set up a Blog• Talk about industry trends• Become the expert• Less about sales and more about informationSEO - SEM Mine Sweeper 15 Chris Kenney - Coco Design - © 2010
    17. 17. SEO Trap #7 Page Rank Sculpting • Pass rank to internal pages you want to promote from the home page • Get more information about this topic from Matt Cutts recent article: – http://www.mattcutts.com/blog/ pagerank-sculpting/SEO - SEM Mine Sweeper 16 Chris Kenney - Coco Design - © 2010
    18. 18. Some SEO Traps & Tips for 80% off pageSEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
    19. 19. SEO 80% Trap #1 Not thinking local • Google Local Business Center is underused • Map, business info & reviews carry weightSEO - SEM Mine Sweeper 18 Chris Kenney - Coco Design - © 2010
    20. 20. SEO - SEM Mine Sweeper 19 Chris Kenney - Coco Design - © 2010
    21. 21. SEO trap #2You add backlinks to wrong type of sites• Research high volume, highly-relevant sites• Some are under your nose –The BBB is a great siteSEO - SEM Mine Sweeper 20 Chris Kenney - Coco Design - © 2010
    22. 22. 80% Incoming Links• Stat Sites• Directories• Social Bookmarking• Social Media• Ezines• Classifeds• Q&A sitesSEO - SEM Mine Sweeper 21 Chris Kenney - Coco Design - © 2010
    23. 23. Stat Sites• If you have a brand new site, this is a good place to start building incoming links –Complete.com –Alexa.com –Statbrain.com –Aboutus.org –Cubestat.comSEO - SEM Mine Sweeper 22 Chris Kenney - Coco Design - © 2010
    24. 24. Directories• Yahoo directory –Pay Yahoo once then stop• Dmoz –gets scraped for a total of around 20 incoming links• Business.com –Consider• Industry directoriesSEO - SEM Mine Sweeper 23 Chris Kenney - Coco Design - © 2010
    25. 25. Social Media & Bookmarking• Linkedin.com –Include keyword links & links from Twitter feed• Facebook• Flickr• Myspace• Delicious• DiggSEO - SEM Mine Sweeper 24 Chris Kenney - Coco Design - © 2010
    26. 26. Ezine Websites• Ezinearticles• Isnare• Goarticles• ArticlecitySEO - SEM Mine Sweeper 25 Chris Kenney - Coco Design - © 2010
    27. 27. Classifieds & QA Sites• Classifieds –Craigslist• QA sites –yahoo answers –yedda –wikianswers –wikihow –wikipedia –ehowSEO - SEM Mine Sweeper 26 Chris Kenney - Coco Design - © 2010
    28. 28. SEO 80% Trap #3Not providing good link bait• Promote content not on your main site –Blog –Social channels • Youtube • FlickrSEO - SEM Mine Sweeper 27 Chris Kenney - Coco Design - © 2010
    29. 29. SEO 80% Trap #4 Thinking you can rest • It is a never-ending, not-stop battle • “coco” page one for one daySEO - SEM Mine Sweeper 28 Chris Kenney - Coco Design - © 2010
    30. 30. Remember… search marketing is a marathon, not a sprintSEO - SEM Mine Sweeper 29 Chris Kenney - Coco Design - © 2010
    31. 31. Thankyouverymuch LinkedIn.com/in/CocoDesign SlideShare.com/CocoDesign Facebook.com/CocoDesign Twitter.com/Chriskenney chrisk@cocodesign.comSEO - SEM Mine Sweeper 30 Chris Kenney - Coco Design - © 2010
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