SEO Mine Sweeper Tips & Traps
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SEO Mine Sweeper Tips & Traps

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Quick tips to navigating and avoiding the traps in the search marketing (SEO) battlefield.

Quick tips to navigating and avoiding the traps in the search marketing (SEO) battlefield.

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SEO Mine Sweeper Tips & Traps SEO Mine Sweeper Tips & Traps Presentation Transcript

  • SEO Mine Sweeper Quick tips to navigating the search marketing battlefieldSEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
  • Introductions Who am I? • Chris Kenney – CBDO / SEO & SEM Specialist • Started with Coco in 2006 • 583 sites on the Internet when I built my first site • My duties: – Internet marketing jedi – Project Management – Many other hats!SEO - SEM Mine Sweeper 2 Chris Kenney - Coco Design - © 2010
  • Internet Marketing The search marketing industry is constantly moving, changing, shifting, combining and evolving Online marketing battles are fought & won DAILY One wrong step can have lasting effects on your ability to market your siteSEO - SEM Mine Sweeper 3 Chris Kenney - Coco Design - © 2010
  • Defined Search Engine Optimization (SEO) • Natural / organic • The art of removing barriers • Content driven • 20% on page • 80% off pageSEO - SEM Mine Sweeper 4 Chris Kenney - Coco Design - © 2010
  • Top two focal points of this presentation 20%Content & 80% Links • Updated, relevant content • Incoming links from highly trafficked web sites with correlational content • Surprisingly overlooked by manySEO - SEM Mine Sweeper 5 Chris Kenney - Coco Design - © 2010
  • Some SEO Traps & Tips for 20% on pageSEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
  • SEO 20% Trap #1 Overall poor “Design”SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - © 2010
  • SEO 20% Trap #1 Overall poor “Design”SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - © 2010
  • SEO 20% Trap #2 Using Flash to build your site • Search Engines can’t read Flash • Use HTML with flash elements • Or you must use alternativeSEO - SEM Mine Sweeper 8 Chris Kenney - Coco Design - © 2010
  • SEO 20% Trap #3 Not using proper Meta Tags • Meta Description • Meta Title • Meta Keywords are no longer used by any of the major SESEO - SEM Mine Sweeper 9 Chris Kenney - Coco Design - © 2010
  • SEO 20% Trap #4Designing content only for search engines• Design the page tile and description to engage the userSEO - SEM Mine Sweeper 10 Chris Kenney - Coco Design - © 2010
  • Meta Title Good Example:“Golf Company XYZ | Golf Clubs, Nike Golf Clubs, Nike Drivers and Irons”Great Example:“Buy Nike Golf Clubs | Nike Drivers & Irons For Sale | Golf Company XYZ”SEO - SEM Mine Sweeper 11 Chris Kenney - Coco Design - © 2010
  • Meta Description Good Example:“Nike golf clubs, Nike drivers, Nike irons, and Nike golf balls. Golf Company XYZoffers superior selection of Nike Golf equipment, great service, and quality products.”Great Example:“Largest selection of Nike golf club sets, drivers, irons, and Nike golf balls at discountprices. Get Free Shipping on orders of $50 or more, read product reviews, and theguaranteed lowest prices!”SEO - SEM Mine Sweeper 12 Chris Kenney - Coco Design - © 2010
  • SEO Trap #5 Forgetting the put keywords and long tail keywords in the content • Four words, 60% is what I hear • “coco” page one for one day • Page one – “national web design” – “web design Pensacola”SEO - SEM Mine Sweeper 13 Chris Kenney - Coco Design - © 2010
  • SEO Trap #6 Not updating content regularly • Write it or get it written –Blogs –Articles –Press releasesSEO - SEM Mine Sweeper 14 Chris Kenney - Coco Design - © 2010
  • Set up a Blog• Talk about industry trends• Become the expert• Less about sales and more about informationSEO - SEM Mine Sweeper 15 Chris Kenney - Coco Design - © 2010
  • SEO Trap #7 Page Rank Sculpting • Pass rank to internal pages you want to promote from the home page • Get more information about this topic from Matt Cutts recent article: – http://www.mattcutts.com/blog/ pagerank-sculpting/SEO - SEM Mine Sweeper 16 Chris Kenney - Coco Design - © 2010
  • Some SEO Traps & Tips for 80% off pageSEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
  • SEO 80% Trap #1 Not thinking local • Google Local Business Center is underused • Map, business info & reviews carry weightSEO - SEM Mine Sweeper 18 Chris Kenney - Coco Design - © 2010
  • SEO - SEM Mine Sweeper 19 Chris Kenney - Coco Design - © 2010
  • SEO trap #2You add backlinks to wrong type of sites• Research high volume, highly-relevant sites• Some are under your nose –The BBB is a great siteSEO - SEM Mine Sweeper 20 Chris Kenney - Coco Design - © 2010
  • 80% Incoming Links• Stat Sites• Directories• Social Bookmarking• Social Media• Ezines• Classifeds• Q&A sitesSEO - SEM Mine Sweeper 21 Chris Kenney - Coco Design - © 2010
  • Stat Sites• If you have a brand new site, this is a good place to start building incoming links –Complete.com –Alexa.com –Statbrain.com –Aboutus.org –Cubestat.comSEO - SEM Mine Sweeper 22 Chris Kenney - Coco Design - © 2010
  • Directories• Yahoo directory –Pay Yahoo once then stop• Dmoz –gets scraped for a total of around 20 incoming links• Business.com –Consider• Industry directoriesSEO - SEM Mine Sweeper 23 Chris Kenney - Coco Design - © 2010
  • Social Media & Bookmarking• Linkedin.com –Include keyword links & links from Twitter feed• Facebook• Flickr• Myspace• Delicious• DiggSEO - SEM Mine Sweeper 24 Chris Kenney - Coco Design - © 2010
  • Ezine Websites• Ezinearticles• Isnare• Goarticles• ArticlecitySEO - SEM Mine Sweeper 25 Chris Kenney - Coco Design - © 2010
  • Classifieds & QA Sites• Classifieds –Craigslist• QA sites –yahoo answers –yedda –wikianswers –wikihow –wikipedia –ehowSEO - SEM Mine Sweeper 26 Chris Kenney - Coco Design - © 2010
  • SEO 80% Trap #3Not providing good link bait• Promote content not on your main site –Blog –Social channels • Youtube • FlickrSEO - SEM Mine Sweeper 27 Chris Kenney - Coco Design - © 2010
  • SEO 80% Trap #4 Thinking you can rest • It is a never-ending, not-stop battle • “coco” page one for one daySEO - SEM Mine Sweeper 28 Chris Kenney - Coco Design - © 2010
  • Remember… search marketing is a marathon, not a sprintSEO - SEM Mine Sweeper 29 Chris Kenney - Coco Design - © 2010
  • Thankyouverymuch LinkedIn.com/in/CocoDesign SlideShare.com/CocoDesign Facebook.com/CocoDesign Twitter.com/Chriskenney chrisk@cocodesign.comSEO - SEM Mine Sweeper 30 Chris Kenney - Coco Design - © 2010