College Seniors - Need A Job? Get LinkedIn!

tips for pending college grads on how to use LinkedIn get P. Jay Massey LinkedIn.com / in / CocoDesign Need a Job?

Introductions
Who am I?
Jay Massey Founder / CVO Coco Design
Established 1994
Duties:
internet marketing strategy
enterprise development
intern advisor

What to expect today
Facebook vs. LinkedIn
Basic LinkedIn Tips
Optimizing your LinkedIn profile
Engaging others on LinkedIn

LinkedIn.com by definition…
LinkedIn is a business-oriented “social networking” site. Launched in May 2003 and is mainly used for professional networking .
LinkedIn currently has more than 60 million registered users, spanning more than 200 countries and territories worldwide.

Why LinkedIn?
I’m on Facebook
Professional vs. Social
Prospective clients
Prospective employers
Reputation management

Business social media tools

Facebook vs. LinkedIn

Let’s compare…
Info
personal
Wall posts
personal
Photos
revealing?
Friends
helpful?
Events
party?
Games
I’m great at Farm Town!
Summary
resume-ish
Updates
I’m working on..
Employment
any and all experience
Education
past & pending
Recommendations
from jobs, projects, internships
Websites
anchor tags
Groups, presentations, jobs…

Search engines index LinkedIn

Search engines index Facebook, too
What will they find?

Basic LinkedIn Tips

Edit your profile
Include a photo avatar
Add previous jobs
Add education
Seek recommendations
Grow your connections

Edit your profile
Profile Completeness

Build your network of connections
Invite all relevant connections - related employers, students, internship contacts, professors, etc.
BE CAREFUL - make sure you know your invitees
Remind them how they know you – customize your note

Build your network of connections
If you invite too many people that you do not personally know and they say they don’t know you…
… you will be marked as a spammer
You will then need to know everyone’s email address for future invitations

Network statistics
Six degrees of Kevin Bacon…

Optimizing Your LinkedIn Profile

Edit web links

Customize web links
Change the default “My Website”, “My Company” and “My Blog” to OTHER
Google currently follows LinkedIn website links

Customize public profile link

Optimize your Profile Summary
Like website search optimization (SEO)
Keyword-rich sentences
Google can see it and LinkedIn’s own search can see it

Post regular status updates
Let your network know what is going on in your life or at work
Creates dialog opportunities

Seek meaningful recommendations
Request recommendations from internship supervisors, professors, employers (if relevant), etc.
Don’t wait! It is easier to get a recommendation WHILE you are in school or employed.
Return the favor if appropriate

Add-on applications
LinkedIn Applications enable you to enrich your profile and share / collaborate with your network
Applications are added to your homepage and profile so you can control who gets access to what information

Engaging Others

Write a Recommendation
What better way to build good will than to help another person build their profile?
Hey, recommend your professors, can’t hurt… 

Use Groups to expand your network
LinkedIn Groups can help you stay informed and keep in touch with people that share your interests.
Groups have targeting discussion forums
Helps grow your connections

LinkedIn Answers
Answer someone’s question
Later, ask some questions or a simple poll

Forward someone a Job posting
LinkedIn has a great jobs board
Post job opportunities
Look for a new job
Forward job ops to a connection

LinkedIn tips quick summary
Sign Up – LinkedIn.com
Add a photo avatar
Update current & past employment history
Update education
Seek recommendations
Grow connections
Customize web links
Add Twitter links (if used)
Customize profile URL
Optimize your profile
Add keyword-rich Profile Summary
Post regular status updates
Engage with connections
Recommend others
Join groups
Answer & ask questions
Add relevant apps

Questions?

Thank you very much
LinkedIn.com/in/CocoDesign
SlideShare.com/CocoDesign
Facebook.com/CocoDesign
Twitter.com/CocoDesign
[email_address]

College Seniors - Need A Job? Get LinkedIn!

by Jay Massey

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College Seniors - Need A Job? Get LinkedIn! Presentation Transcript