Elevator pitch Ninja lesson @CoctailStartup www.CocktailStartup.comPresented by Claudio Carnino (http://challengein.com)
Scenario Legend:you meet a potential investor in the elevator Reality:you meet users or investors in a conference
It’s your business card There’s just one important thing:You have to be able to explain what you do efﬁciently The objective is:Create interest and get a follow up meeting
Different length for different situationsYou have to be able to explain your product in a few seconds or in a couple of minutes. 30sec 1min 3min
How toPreparation (1-3 hours) || / Training (1-7 days) || / Be ready (always)
A good elevator pitch should be:-Good to be told in a video and in front of a person.-Natural and simple.-Clear. Avoid complex and incomprehensible terms.-You have to remember it ﬂuently
What to say1) BOOM sentence. It have to create curiosity and attention.Usually the One Sentence Description2) The problem: make sure everyone understand the Problem! Letthe people feel that pain3) Your solution. What concretely you have created (if it is anapp say “ APP”!). The objective is to create a clear vision in the anpeople’s head4) Eventually the Business Model. Make it easy. Not too muchdetails.
How to concretely do it?1) Brainstorm sentences. Raw. A lot2) Rationalize and divide per topic3) Create a ﬁrst version of the pitch. Write it on paper4) Try to pitch alone/team. Measure the time. Improve it5) Pitch family/friends. Record in front of a camera.Watch it and improve.6) Reﬁne to make it ﬂuent and natural
Examples World wideYoutube.com ItalianPitchcloud.it
Show time Test case Challengein One sentence pitch:Challengein is the board game of the location-based era Elevator pitch: LIVE NOW!