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Social Reputation

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What to do to make, preserve and monitor your social reputation.

What to do to make, preserve and monitor your social reputation.

Published in: Technology, Business
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  • How many of you are on at least 1 social media platform2?3 or more?Yes, instagram, flickr and google are “social” channels.
  • Personal Blogs/WebsitesSearch Engines (catalogs everything) (78% of recruiters check this)Social Media Sites(63% of recruiters check this)Posts to OTHER blogs/posts/social media sitesWHAT you like, comment and follow impact your reputation – ex. By “liking” a page that was called “I shouldn’t have to press 1 for english I am American” a young man was turned down for a job for being potentially racist.
  • Know yourself – how do you want to be perceived
  • Know yourself – how do you want to be perceived
  • Transcript

    • 1. SOCIAL REPUTATION The internet is forever.
    • 2. Are You Social? Social Media Icons via webtoolkit4.me
    • 3. The Social Breakdown
    • 4. The Social Breakdown
    • 5. The Social Breakdown
    • 6. The Social Breakdown Infographic via go-gulf.com
    • 7. Social Reputation• What is a social reputation? – Your reputation online, on social media and IRL (in real life).
    • 8. Social Reputation• Why is it important? – We live in a 24 hr/day media world – The internet is forever – Delete does not = erase – Social/ Online Reputation impacts off-line life and job relationships – Email to Instagram, you are leaving a permanent social footprint
    • 9. Social Reputation• Social Media Managers – Each member is a social media manager – You represent yourself, your company and your charities – What you tweet, post and pin becomes your social reputation – Your reputation becomes one part of the Junior League of Stamford-Norwalk’s reputation – Potential Members, Supporters and Donors are watching
    • 10. Social Reputation• Social Strategy – How to you want to be perceived? – How do you want to represent your personal brand, company and charities?
    • 11. Social Reputation• Social Tactics – Visual content is the most read and shared on all platforms – Share YOUR story, a personal connection is important – Different platforms require different content
    • 12. Social Reputation• Social Platform Content – Personal network of friends and family – Business network for connecting and sharing content – The network for real time information – Your digital billboard – defines you and your brand
    • 13. Social Reputation Management• The Rule of Cocktails – Don’t share, say or do anything you wouldn’t share, say or do at a cocktail party (think Grandma’s 80th birthday party, not 5 year college reunion cocktail party).
    • 14. Social Reputation Management• Avoid The Snooki Effect – Currently, Snooki is a new mom. She would like you to think of her as this woman.
    • 15. Social Reputation Management• The Snooki Effect – The internet is forever so when you “Google” Snooki you find this gal.
    • 16. Social Reputation Management• The Snooki Effect and sadly this will be on the internet FOREVER.. Think before you tweet, pin or post.
    • 17. How Can you Protect your Reputation?• Facebook – Don’t Hoard Friends  Do you really know all 987 of those FB friends? Make sure you “know” the people with access to your page.  Do you trust your FB friends to keep any inappropriate picture of you (from college spring break) in a box where they belong?
    • 18. How Can you Protect your Reputation?• Facebook Mistakes – The Forgotten Friend  Did you “friend” a colleague, boss or client and then COMPLAIN about them?  Welcome to the reply all button of 2012!
    • 19. How Can you Protect your Reputation?• Facebook Mistakes – Saucy Photos  Keep the cleavage covered  Just say “no” to party pictures  Control tagging of you by “friends” by removing tags or changing tag preferences in the settings.
    • 20. How Can you Protect your Reputation?• Facebook Mistakes – Over Sharing  We’re all very happy about your new boyfriend / husband/ baby/ house/ job/ etc. etc. etc. but PLEASE do not show us EVERY SINGLE photo of the event/person.  We’re all very sorry to hear about your gluten allergy/bad boyfriend/pregnancy heartburn/ weird looking mole but again, please do not share every detail with us.  Don’t drink and Facebook/Twitter (Pinterest is fine).
    • 21. How Can you Protect your Reputation?• Twitter Mistakes – Keep it Clean: NSFW is a bad thing.  It’s great to be funny and maybe even shocking on Twitter, but try to keep it clean. A Twitter stream of F bombs and trash talking will stay with you forever (this is a good rule for all Social Media platforms).
    • 22. How Can you Protect your Reputation?• Twitter Mistakes – Tweet at appropriate times  In a really boring meeting? Skipping work for a beach day? Ditching class because you didn’t do the reading? DON’T TWEET ABOUT IT!  Think your boss, client or co-workers won’t check your social stream? Think again.
    • 23. How Can you Protect your Reputation?• LinkedIn Mistakes – Keep it professional  Are those morning workouts really paying off? Please don’t post your bikini as your profile pic. Bikini babes are not professional or appropriate.
    • 24. Who is looking at your social reputation?• Everyone is watching  Potential/Current Employers  Potential Colleges  Potential Contributors/Investors  Family & Friends  Your children  Lawyers
    • 25. Who is looking at your social reputation?• Recruiters & companies are researching you  78% of recruiters check search engines  63% of recruiters check social media sites  8% of companies have fired someone for abusing Social Media.* * Info via kbsd Digital Marketing
    • 26. Rules of Managing your social reputation• Follow these rules to monitor your socialreputation  Know your friends & followers.  Remember the Cocktail Rule.  Avoid the Snooki Effect.  Don’t over share.  Avoid The Social Media “Reply All”.  Remember employers & schools will ask for your social media handles and check them.  Google yourself, know what is out there.  Have a Social Media plan for your image.  Have a Social Presence (being digitally non-existent can be detrimental ).
    • 27. It takes many good deeds to build a good reputation, and only one bad one to lose it. -Benjamin Franklin
    • 28. www.CoastalChickMedia.com

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