Google for Nonprofits

Google Tools for Nonprofits
Tina Arnoldi
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
tina@palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
1

Let’s talk about….
Google Docs
Google Analytics
Google AdWords
2

Google Docs
Works in the cloud
Can set security for folders
Insert comment
Download to PDF/Word
Public or private
Work at the same time
Notify people of changes by email
Sharing (not attaching to emails)
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Google Docs
Overwhelming, right?
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Google Docs
Shared collection for info pertaining to PATH (edit/view)
Still a lot of documents to sort through
5

Google Docs
Created a sub-folder just for the conference (BOOT Camp)
Easier to see documents specific to that project
Search
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Google Docs
Not a fan of “track changes” in Microsoft Word?
Add your comments to a document.
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Google Docs
You can also use Docs to collect survey data (forms)
Different types of questions
Notification rules
Edit confirmation
See www.tinaarnoldi.com for a short ‘how-to’ tutorial
8

Google Docs
… and the results are dropped into a form.
Summarize data
Revision history
Share with other users
Export
Do a test (make sure you have the right question type)
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Google Analytics
Is anyone visiting your web-site?
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Google Analytics
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Google Analytics
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Your goal is an action you want your web-visitors to take:
Visit volunteer page
Donate
Sign up for an event
Go to social media profile
Download an application

Google Analytics
Dashboard
Info at a glance
Annotation
Noteworthy event
Bounce rate
Site vs. Blog
New Visits
Attracting new people
Vs. visitors
% Change
What happened?
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Google Analytics
What pages are people visiting?
Conference page
Home page
Volunteer sections
These are popular pages, can we improve the content?
Note bounce rate
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Google AdWords
You can drive even more traffic with Google AdWords.
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AdWords connects to Analytics
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Google AdWords
SEM
1
SEO
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AdWords
Campaign (topic)
Ad group (specific service/product)
Ad
Ad
10 – 30 keywords (avoid duplication across ads)
Ad group
Ad
Ad
10 – 30 keywords
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Google AdWords
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Campaign
Ad group
Ad group
Ad group
Ad group

AdWords
Campaign (topic)
Ad
Ad
Ad group
Ad
Ad
10 – 30 keywords
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AdWords
PATH (Campaign)
Nonprofit Ad (Ad Group)
Nonprofit tech volunteers
Charleston nonprofits
Volunteer tech support
Free tech support, free computer help, nonprofit volunteers, technology Charleston
E-news
Looking for tech tips?
Technology tips, free tech tips, technology e-news
Nonprofit BOOT Camp
Nonprofit Tech Conference
Nonprofit conference, nonprofit training, etc…
Volunteers
Share your tech knowledge
Seeking volunteer geeks
Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer
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Google AdWords
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Nonprofit ad group
Ad
Ad
Ad

AdWords
Campaign (topic)
Ad
Ad
Ad group
Ad
Ad
10 – 30 keywords
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AdWords
What’s a good click-through rate?
How can I stay on the front page?
Can I target only local people?
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AdWords – Keywords by group
Different keywords for different ad groups
Notice the difference in clicks for keywords for the same ad group
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AdWords – Nonprofit Ad Group
“Nonprofit tech volunteers” receive the most clicks
– Now what?
Duplicate it & make minor changes
Pause the other ads
Edit the other ads
Improve keywords
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Volunteer Resources
The Analysis Exchange
www.webanalyticsdemystified.com
Media Cause
www.mediacause.org
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Google Tools for Nonprofits
Tina Arnoldi
tina@coastalcommunityfoundation.org
tina@palmettotechnologyhub.org
28

http://www.blog.tinaarnoldi.com	178
http://www.memberclicks.com	66
http://www.new.memberclicks.com	46
http://memberclicks.com	13
http://paper.li	1
http://feeds.feedburner.com	1
http://support.memberclicks.com	1
http://xmlgrid.net	1

Google for Nonprofits

by Coastal Community Foundation on Jul 01, 2011

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Google for Nonprofits — Presentation Transcript