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Google for Nonprofits
 

Google for Nonprofits

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This presentation was given at the Palmetto Technology Hub's conference on 06/30/11. It covers Docs, Analytics, & AdWords.

This presentation was given at the Palmetto Technology Hub's conference on 06/30/11. It covers Docs, Analytics, & AdWords.

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    Google for Nonprofits Google for Nonprofits Presentation Transcript

    • Google Tools for Nonprofits
      Tina Arnoldi
      (843) 723-3635
      Twitter: @TinaArnoldi
      Blog: http://blog.tinaarnoldi.com
      tina@palmettotechnologyhub.org
      tina@coastalcommunityfoundation.org
      1
    • Let’s talk about….
      • Google Docs
      • Google Analytics
      • Google AdWords
      2
    • Google Docs
      Works in the cloud
      Can set security for folders
      Insert comment
      Download to PDF/Word
      Public or private
      Work at the same time
      Notify people of changes by email
      Sharing (not attaching to emails)
      3
    • Google Docs
      Overwhelming, right?
      4
    • Google Docs
      • Shared collection for info pertaining to PATH (edit/view)
      • Still a lot of documents to sort through
      5
    • Google Docs
      • Created a sub-folder just for the conference (BOOT Camp)
      • Easier to see documents specific to that project
      • Search
      6
    • Google Docs
      Not a fan of “track changes” in Microsoft Word?
      Add your comments to a document.
      7
    • Google Docs
      • You can also use Docs to collect survey data (forms)
      • Different types of questions
      • Notification rules
      • Edit confirmation
      • See www.tinaarnoldi.com for a short ‘how-to’ tutorial
      8
    • Google Docs
      • … and the results are dropped into a form.
      • Summarize data
      • Revision history
      • Share with other users
      • Export
      • Do a test (make sure you have the right question type)
      9
    • Google Analytics
      Is anyone visiting your web-site?
      10
    • Google Analytics
      11
    • Google Analytics
      12
      Your goal is an action you want your web-visitors to take:
      • Visit volunteer page
      • Donate
      • Sign up for an event
      • Go to social media profile
      • Download an application
    • Google Analytics
      Dashboard
      Info at a glance
      Annotation
      Noteworthy event
      Bounce rate
      Site vs. Blog
      New Visits
      Attracting new people
      Vs. visitors
      % Change
      What happened?
      13
    • Google Analytics
      What pages are people visiting?
      Conference page
      Home page
      Volunteer sections
      These are popular pages, can we improve the content?
      Note bounce rate
      14
    • Google AdWords
      You can drive even more traffic with Google AdWords.
      15
    • AdWords connects to Analytics
      16
    • Google AdWords
      SEM
      1
      SEO
      17
    • AdWords
      Campaign (topic)
      Ad group (specific service/product)
      Ad
      Ad
      10 – 30 keywords (avoid duplication across ads)
      Ad group
      Ad
      Ad
      10 – 30 keywords
      18
    • Google AdWords
      19
      Campaign
      • Ad group
      • Ad group
      • Ad group
      • Ad group
    • AdWords
      Campaign (topic)
      Ad group (specific service/product)
      Ad
      Ad
      10 – 30 keywords (avoid duplication across ads)
      Ad group
      Ad
      Ad
      10 – 30 keywords
      20
    • AdWords
      PATH (Campaign)
      Nonprofit Ad (Ad Group)
      Nonprofit tech volunteers
      Charleston nonprofits
      Volunteer tech support
      Free tech support, free computer help, nonprofit volunteers, technology Charleston
      E-news
      Looking for tech tips?
      Technology tips, free tech tips, technology e-news
      Nonprofit BOOT Camp
      Nonprofit Tech Conference
      Nonprofit conference, nonprofit training, etc…
      Volunteers
      Share your tech knowledge
      Seeking volunteer geeks
      Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer
      21
    • Google AdWords
      22
      Nonprofit ad group
      • Ad
      • Ad
      • Ad
    • AdWords
      Campaign (topic)
      Ad group (specific service/product)
      Ad
      Ad
      10 – 30 keywords (avoid duplication across ads)
      Ad group
      Ad
      Ad
      10 – 30 keywords
      23
    • AdWords
      • What’s a good click-through rate?
      • How can I stay on the front page?
      • Can I target only local people?
      24
    • AdWords – Keywords by group
      • Different keywords for different ad groups
      • Notice the difference in clicks for keywords for the same ad group
      25
    • AdWords – Nonprofit Ad Group
      “Nonprofit tech volunteers” receive the most clicks
      – Now what?
      • Duplicate it & make minor changes
      • Pause the other ads
      • Edit the other ads
      • Improve keywords
      26
    • Volunteer Resources
      The Analysis Exchange
      www.webanalyticsdemystified.com
      Media Cause
      www.mediacause.org
      27
    • Google Tools for Nonprofits
      Tina Arnoldi
      tina@coastalcommunityfoundation.org
      tina@palmettotechnologyhub.org
      28