Traditional Fundraising Strategies with Internet-enabled Tactics

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This presentation was given at the 2011 SCANPO conference by Coastal Community Foundation staff (George Stevens, Christine Beddia, and Tina Arnoldi).

The session title was "Blending Traditional Fundraising Strategies with New Internet-enabled Tactics".

Published in: Self Improvement
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Traditional Fundraising Strategies with Internet-enabled Tactics

  1. 2. Blending Traditional Fundraising Strategies with New Internet-enabled Tactics <ul><li>George Stevens </li></ul><ul><li>President/ CEO </li></ul><ul><li>Christine Beddia </li></ul><ul><li>Director of Marketing & Communications </li></ul><ul><li>Tina Arnoldi </li></ul><ul><li>Director of Information Management </li></ul>
  2. 3. The Basics <ul><li>Building Relationships </li></ul><ul><li>Awareness </li></ul><ul><li>Involvement </li></ul><ul><li>Commitment </li></ul><ul><li>Legacy </li></ul>
  3. 4. Building and Nurturing Relationships <ul><li>Building Trust </li></ul><ul><li>I’ve heard of you </li></ul><ul><li>What a cool idea </li></ul><ul><li>Keep in touch </li></ul><ul><li>Show me you know me </li></ul>
  4. 5. VIDEO
  5. 7. Integrating Social Media into Marketing Strategy <ul><li>Strategies: </li></ul><ul><li>Raise Brand Awareness </li></ul><ul><li>Cultivate Relationships </li></ul><ul><li>Build Trust and Credibility </li></ul><ul><li>Engage Donors </li></ul><ul><li>Tools: </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogger </li></ul>
  6. 8. So, you have a new tool in your toolbox?
  7. 9. Before You Dive Into Social Media <ul><li>Develop Marketing Framework </li></ul><ul><li>Branding </li></ul><ul><li>Target Audience </li></ul><ul><li>Market Segmentation </li></ul><ul><li>Differentiation </li></ul><ul><li>Messaging </li></ul>
  8. 10. Be Prepared <ul><li>Squatters </li></ul><ul><li>Misinformation </li></ul><ul><li>Fundraising using your name/logo </li></ul><ul><li>Avoid social media identify theft: </li></ul><ul><li>Secure organization name </li></ul><ul><li>Develop safeguards and internal policies </li></ul>
  9. 11. Image of Success
  10. 12. Prioritize <ul><ul><li>Print </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Meetings, presentations, special events </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><li>There isn’t one solution! </li></ul>
  11. 14. Start by listening
  12. 15. Pick one channel
  13. 16. <ul><li>600 million users can’t be wrong </li></ul><ul><li>Tips for your page </li></ul><ul><li>Personal versus professional </li></ul><ul><li>Type of content </li></ul><ul><li>Privacy settings </li></ul>
  14. 17. Informational Promoting someone else Events and follow up
  15. 18. <ul><li>Some stats </li></ul><ul><li>Using it without an account </li></ul><ul><li>Your Profile </li></ul><ul><li>What do I Tweet? </li></ul><ul><li>Twitter #fails </li></ul>
  16. 20. <ul><li>EXAMPLES </li></ul><ul><li>Location </li></ul><ul><li>Answers </li></ul><ul><li>Retweets </li></ul><ul><li>Promotion </li></ul><ul><li>Thank you </li></ul>
  17. 22. <ul><li>Stories to tell </li></ul><ul><li>Multiple authors </li></ul><ul><li>Pick a schedule </li></ul><ul><li>Use pictures </li></ul><ul><li>Moderate comments? </li></ul><ul><li>Start quietly </li></ul>
  18. 23. Same platform…. Different styles
  19. 24. What else is out there?
  20. 25. Questions? <ul><li>[email_address] </li></ul><ul><li>@GeorgeStevens </li></ul><ul><li>[email_address] </li></ul><ul><li>@ChristineBeddia </li></ul><ul><li>[email_address] </li></ul><ul><li>@TinaArnoldi </li></ul><ul><li>@CoastalCommFdn </li></ul>

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