Your SlideShare is downloading. ×

Search Marketing - It’s All About The Conversions!

236

Published on

How to use search techniques to not only improve rankings and increase traffic, but to make sure that the traffic is of a suitable quality and that your site is in good shape to convert the traffic …

How to use search techniques to not only improve rankings and increase traffic, but to make sure that the traffic is of a suitable quality and that your site is in good shape to convert the traffic into leads/sales. With a 296% increase in natural search conversions, Total Landlord Insurance has seen the benefits of Coast’s approach to search marketing

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
236
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing you can measureTM#MWLive2013Search MarketingIt’s All About The Conversions!Wednesday, June 26, 2013increasingvisitors, leadsand ROI for ourclientsUP
  • 2. Marketing you can measureTM#MWLive2013The Right Keyphrases, The Right Traffic . . .And The Right Conversions!
  • 3. Marketing you can measureTM#MWLive2013949visitors53enquiries5.58%conversion
  • 4. Marketing you can measureTM#MWLive2013conversion8.25%visitors2,436enquiries201
  • 5. Marketing you can measureTM#MWLive2013The Challenge Achieve higher rankings for theright keyphrases Drive more of the right traffic Achieve better conversion ratesfrom increased traffic
  • 6. Marketing you can measureTM#MWLive2013The ABC of Search Analyse Build Convert
  • 7. Marketing you can measureTM#MWLive2013The ABC of Search AnalyseKeyphrase DataHistoric Data
  • 8. Marketing you can measureTM#MWLive2013increase in overalltraffic8.05%the number ofvisits from organicDOUBLE
  • 9. Marketing you can measureTM#MWLive2013increase in overalltraffic8.05%the number ofvisits from organicDOUBLE
  • 10. Marketing you can measureTM#MWLive2013The ABC of Search AnalyseKeyphrase DataHistoric Data BuildLinksRelationships
  • 11. Marketing you can measureTM#MWLive2013Links DO make sure your anchor text isvaried and natural
  • 12. Marketing you can measureTM#MWLive2013Links DO make sure your anchor text isvaried and natural DON’T remove links unless youare absolutely certain they’reharming your rankings
  • 13. Marketing you can measureTM#MWLive2013Links DO make sure your anchor text isvaried and natural DON’T remove links unless youare absolutely certain they’reharming your rankings DO make sure your incominglinks are reputable, authoritativeand of a high quality
  • 14. Marketing you can measureTM#MWLive2013Links DO make sure your anchor text isvaried and natural DON’T remove links unless youare absolutely certain they’reharming your rankings DO make sure your incominglinks are reputable, authoritativeand of a high quality DON’T over-optimise
  • 15. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media
  • 16. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media DON’T go for quantity over quality
  • 17. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media DON’T go for quantity over quality DO build authority in your field
  • 18. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media DON’T go for quantity over quality DO build authority in your field DON’T discount ‘no-follow’ links
  • 19. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media DON’T go for quantity over quality DO build authority in your field DON’T discount ‘no-follow’ links DO use social media as an integralpart of relationship building
  • 20. Marketing you can measureTM#MWLive2013Results
  • 21. Marketing you can measureTM#MWLive2013The ABC of Search AnalyseKeyphrase DataHistoric Data BuildLinksRelationships ConvertTest your ideasChange only based on fact
  • 22. Marketing you can measureTM#MWLive2013The Results
  • 23. Marketing you can measureTM#MWLive2013increase inorganic traffic156%The Results
  • 24. Marketing you can measureTM#MWLive2013increase inorganic traffic156%The Resultsincrease inconversion rate48%
  • 25. Marketing you can measureTM#MWLive2013increase inorganic traffic156%The Resultsincrease inconversion rate48%increase insales leads279%
  • 26. Marketing you can measureTM#MWLive2013Any Questions?
  • 27. Marketing you can measureTM#MWLive2013The ABC of Search AnalayseMake sure you target the correctphrases BuildNatural links are best, socialmedia matters and authoritycounts. Relationships areeverything. ConvertDon’t waste your new traffic. Test,Test and Test again!
  • 28. Marketing you can measureTM#MWLive2013Download our new Social Media Idea Book now >
  • 29. Marketing you can measureTM#MWLive2013Thank You For Your TimeFor more information:@Ru553ll@CoastDigitalrussell.morling@coastdigital.co.ukwww.coastdigital.co.uk@TotalLandlordnatalie.crane@hamiltonfraser.co.ukwww.totallandlordinsurance.co.uk

×