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Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
Email Marketing - Stand out in the Inbox
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Email Marketing - Stand out in the Inbox

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Top tips and examples on how you can ensure your email marketing stands out in your customer's inbox. Find out more - …

Top tips and examples on how you can ensure your email marketing stands out in your customer's inbox. Find out more - http://www.coastdigital.co.uk/what-we-do/online-marketing/email-marketing-services/

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  • 1. Standing out in the InboxStand out in the InboxWith Samantha KnottMarketing you can measure TM
  • 2. Standing out in the InboxBy 2014...Active email accounts will hit 3.8 billionNumber of users will hit 2.46 billionMarketing you can measure TM
  • 3. Standing out in the InboxNo other channel getssuch a high ROI comparedto email“There are people in onlinemarketing who feel emailmarketing is not sexy and notsomething to be enthusiasticabout.”Marketing you can measure TM
  • 4. Standing out in the InboxVideo in EmailVery little support in email, onlyApple Mail, Outlook for Mac & iPhonecurrently playMock up an image that directs tolanding pageMarketing you can measure TM
  • 5. Standing out in the InboxAnimated GIFsIncrease in useEasy to consume – capture attentionUse as CTAEmotional impact – mesmerising due to simplicity and elegance (if executed well)One marketer saw 26% uplift in CTRhttp://stylecampaign.com/blog/2011/01/top-12-animated-emails-of-2010/Marketing you can measure TM
  • 6. Standing out in the InboxSymbols in Subject Lines“On average we found that thesubject lines we tested withsymbols, returned a 15% increasein click-throughs, over thosewithout.”Campaign MonitorTest, test, testMarketing you can measure TM
  • 7. Standing out in the InboxPriority InboxAutomatically identify yourimportant incoming messages andseparates them out from everythingelse.•Who you email•Who you interact with the most Becoming more sophisticated•Which keywords appear Auto-filtering, auto-foldering, auto-frequently in the messages you deletion, prioritising emailopen according to your behaviour•Teach your inbox to make betterselectionsMarketing you can measure TM
  • 8. Standing out in the InboxMove towards MobileOne in three in the UK says they access mobile email more than ever, and over halfdo so via a smartphone. Surveys suggest that 40% of European mobile phone users close or delete email not optimised for their devices. Get serious about rendering (for the whole journey) A single responsive fluid design that adapts for each deviceMarketing you can measure TM
  • 9. Standing out in the InboxSocial Integration Facebook email inbox - Current email functionality is not on par with the current ISP’s Use social to build email lists Use email to drive users to socialMarketing you can measure TM
  • 10. Standing out in the InboxHotmail > OutlookChat, add contacts fromFacebook, Twitter & Linkedin,manage your Facebook andTwitter content, post comments,accept friend requests—all fromyour Outlook.com inbox.Marketing you can measure TM
  • 11. Standing out in the InboxDataMore relevant and engaging contentHidden treasures of data in businessesTechnical possibilities are growingChallenge is to turn info into activityMarketing you can measure TM
  • 12. Standing out in the Inbox Find out more at www.coastdigital.co.uk/emailMarketing you can measure TM
  • 13. Standing out in the Inbox Thank youMarketing you can measure TM

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