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REGRET
Don’t
your website redesign
COAST DIGITAL
FULL SERVICE
12 YEARS
FANATICAL ABOUT DATA
INSPIRED BY USER INSIGHT
MICHAEL DRAVNIEKS
EMPATHY!
DESIGN!
INNOVATION!
STRATEGY
DEFINING UX!FINDING THE RIGHT APPROACH!TECHNIQUES!THE RESULTS!
!
!
Let’s talk about
UX
Defining
Goals
Emotion
USER NEEDS
Business needs
Intuitive
INFORM
Delight
GOOD UX converts
It’s no use having a website that

people love if it doesn’t help your
business achieve its goals.
Finding the
RIGHT APPROACH
COMPETITOR CHANGE
PANIC OPINION
Cherished notions
KNEEJERK REACTIONS
EGO
GUESSING
WHAT ?
WHAT WHY
Get to know your users
They already know you
The voice of your customers
Surveys TESTING
Behavioural data
CONTEXTUAL INTERVIEWS
Feedback
“UX forms the foundation of
intuitive designs,
indispensable products, and
successful companies. So what
are you waiting f...
Get to know your business
There’s always more to learn
that deliver insight
TECHNIQUES
Research
Telephone Interviews
Surveys Workshops
Testing labs
Talk to support teams
Analytics
Visualisation
Customer journey maps
Personas Wireframes
Requirements
Responsive prototypes
Sitemaps
Testing
Testing labs
Workshops
Contextual
Remote testing
Guerilla testing
Feedback
of good UX
RESULTS
ROI
HAPPY CUSTOMERS
Peoplewillforgetwhatyousaid,
peoplewillforgetwhatyoudid,
butpeoplewillneverforgethow
youmadethemfeel.
“
”- Maya Angelou
A great digital experience is no longer a
nice-to-have; it’s a make-or-break point for
your business as we more fully ente...
COAST DIGITAL



www.coastdigital.co.uk
info@coastdigital.co.uk
0845 450 2086
www.coastdigital.co.uk/guides
Don't Regret Your Website Redesign - Make Sure You Include UX
Don't Regret Your Website Redesign - Make Sure You Include UX
Don't Regret Your Website Redesign - Make Sure You Include UX
Don't Regret Your Website Redesign - Make Sure You Include UX
Don't Regret Your Website Redesign - Make Sure You Include UX
Don't Regret Your Website Redesign - Make Sure You Include UX
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Don't Regret Your Website Redesign - Make Sure You Include UX

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In these slides from our webinar, we highlight the importance of including UX as part of a website redesign process.

Published in: Design, Internet, Technology

Transcript of "Don't Regret Your Website Redesign - Make Sure You Include UX"

  1. 1. REGRET Don’t your website redesign
  2. 2. COAST DIGITAL FULL SERVICE 12 YEARS FANATICAL ABOUT DATA INSPIRED BY USER INSIGHT
  3. 3. MICHAEL DRAVNIEKS EMPATHY! DESIGN! INNOVATION! STRATEGY
  4. 4. DEFINING UX!FINDING THE RIGHT APPROACH!TECHNIQUES!THE RESULTS! ! ! Let’s talk about
  5. 5. UX Defining
  6. 6. Goals Emotion USER NEEDS Business needs Intuitive INFORM Delight
  7. 7. GOOD UX converts
  8. 8. It’s no use having a website that
 people love if it doesn’t help your business achieve its goals.
  9. 9. Finding the RIGHT APPROACH
  10. 10. COMPETITOR CHANGE PANIC OPINION Cherished notions KNEEJERK REACTIONS EGO
  11. 11. GUESSING
  12. 12. WHAT ?
  13. 13. WHAT WHY
  14. 14. Get to know your users They already know you
  15. 15. The voice of your customers Surveys TESTING Behavioural data CONTEXTUAL INTERVIEWS Feedback
  16. 16. “UX forms the foundation of intuitive designs, indispensable products, and successful companies. So what are you waiting for? Go listen to your customers! ”- Braden Kowitz, Google
  17. 17. Get to know your business There’s always more to learn
  18. 18. that deliver insight TECHNIQUES
  19. 19. Research
  20. 20. Telephone Interviews Surveys Workshops Testing labs Talk to support teams Analytics
  21. 21. Visualisation
  22. 22. Customer journey maps Personas Wireframes Requirements Responsive prototypes Sitemaps
  23. 23. Testing
  24. 24. Testing labs Workshops Contextual Remote testing Guerilla testing Feedback
  25. 25. of good UX RESULTS
  26. 26. ROI
  27. 27. HAPPY CUSTOMERS
  28. 28. Peoplewillforgetwhatyousaid, peoplewillforgetwhatyoudid, butpeoplewillneverforgethow youmadethemfeel. “ ”- Maya Angelou
  29. 29. A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age. “ ” Forrester: Top Technology Trends For 2014 And Beyond
  30. 30. COAST DIGITAL
 
 www.coastdigital.co.uk info@coastdigital.co.uk 0845 450 2086 www.coastdigital.co.uk/guides
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