Don't Regret Your Website Redesign - Make Sure You Include UX

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In these slides from our webinar, we highlight the importance of including UX as part of a website redesign process.

In these slides from our webinar, we highlight the importance of including UX as part of a website redesign process.

More in: Design , Internet , Technology
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Transcript

  • 1. REGRET Don’t your website redesign
  • 2. COAST DIGITAL FULL SERVICE 12 YEARS FANATICAL ABOUT DATA INSPIRED BY USER INSIGHT
  • 3. MICHAEL DRAVNIEKS EMPATHY! DESIGN! INNOVATION! STRATEGY
  • 4. DEFINING UX!FINDING THE RIGHT APPROACH!TECHNIQUES!THE RESULTS! ! ! Let’s talk about
  • 5. UX Defining
  • 6. Goals Emotion USER NEEDS Business needs Intuitive INFORM Delight
  • 7. GOOD UX converts
  • 8. It’s no use having a website that
 people love if it doesn’t help your business achieve its goals.
  • 9. Finding the RIGHT APPROACH
  • 10. COMPETITOR CHANGE PANIC OPINION Cherished notions KNEEJERK REACTIONS EGO
  • 11. GUESSING
  • 12. WHAT ?
  • 13. WHAT WHY
  • 14. Get to know your users They already know you
  • 15. The voice of your customers Surveys TESTING Behavioural data CONTEXTUAL INTERVIEWS Feedback
  • 16. “UX forms the foundation of intuitive designs, indispensable products, and successful companies. So what are you waiting for? Go listen to your customers! ”- Braden Kowitz, Google
  • 17. Get to know your business There’s always more to learn
  • 18. that deliver insight TECHNIQUES
  • 19. Research
  • 20. Telephone Interviews Surveys Workshops Testing labs Talk to support teams Analytics
  • 21. Visualisation
  • 22. Customer journey maps Personas Wireframes Requirements Responsive prototypes Sitemaps
  • 23. Testing
  • 24. Testing labs Workshops Contextual Remote testing Guerilla testing Feedback
  • 25. of good UX RESULTS
  • 26. ROI
  • 27. HAPPY CUSTOMERS
  • 28. Peoplewillforgetwhatyousaid, peoplewillforgetwhatyoudid, butpeoplewillneverforgethow youmadethemfeel. “ ”- Maya Angelou
  • 29. A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age. “ ” Forrester: Top Technology Trends For 2014 And Beyond
  • 30. COAST DIGITAL
 
 www.coastdigital.co.uk info@coastdigital.co.uk 0845 450 2086 www.coastdigital.co.uk/guides