Simple and predictable marketing for the 21st century dental practice

592 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
592
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
40
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Simple and predictable marketing for the 21st century dental practice

  1. 1. Simple and Predictable Marketing for the 21st Century Dental Practice www.7connections.com
  2. 2. Key 1 – Your attitude - I cannot succeed because…… 28/01/14 www.7connections.com
  3. 3. Key 2 – Your plan and mission Business Plan Quantitative (high on numbers and dates) Low standards of behaviour Mission Statement Qualitative (high standards of behaviour) Low on numbers and dates 28/01/14 www.7connections.com
  4. 4. Key 3 – Your vision and goals Vision and exit or succession strategy Goals and business strategy 28/01/14 www.7connections.com
  5. 5. Key 4 – Knowing what is expected of you in business 28/01/14 www.7connections.com
  6. 6. Key 5 – Recruiting the right team 28/01/14 www.7connections.com
  7. 7. Key 6 – Understanding the Patient Experience 28/01/14 www.7connections.com
  8. 8. Key 7 – Effective triaging and appointment book management 28/01/14 www.7connections.com
  9. 9. Key 8 – Your time management 28/01/14 www.7connections.com
  10. 10. The 21C Appointment Book Monday Tuesday Wed Thu Friday Sat Sunday Morning Afternoon Evening • Freedom • Bunker • Results 28/01/14 • • • • Operating cost per surgery per day Target average daily production Average new patient earnings Average existing patient earnings www.7connections.com
  11. 11. Key 9 – Understanding your numbers 28/01/14 www.7connections.com
  12. 12. Key 10 – Creating your unique branded experience www.7connections.com
  13. 13. Key 11 – Delivering the right direct marketing mix 28/01/14 www.7connections.com
  14. 14. Key 12 – Delivering the right referral marketing mix 28/01/14 www.7connections.com
  15. 15. Key 13 – Selling what’s selling Your product mix Implant retained dentures Implants Dental Crisis Centres Restorative Cosmetic Ortho – Invisalign/6MS/Cfast Smile Makeovers Crown & Bridge work Veneers and same day veneers Hygiene/therapy Sedation Amnesty 28/01/14 www.7connections.com
  16. 16. Summary 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Attitude Plan and Mission Vision and Goals Expectations Team Patient Journey Triaging Time Numbers Branding Direct Marketing Referral Marketing Sell what’s selling www.7connections.com
  17. 17. What is a branded experience? www.7connections.com
  18. 18. Your website home page • • • • • • • Profile – am I in the right place? People – do they look like a nice team? Premises – does it suit my demographic? Promises – are they customer service focused? Prices – is it reassuringly expensive/affordable? Proof – do other people speak highly of them? Products expressed as Experiences – do they do the things I want? And for you?........ www.7connections.com
  19. 19. Your website home page www.7connections.com
  20. 20. Your website home page www.7connections.com
  21. 21. Your website home page www.7connections.com
  22. 22. 22. Include Welltime products in your offer www.7connections.com
  23. 23. Building your web experience www.7connections.com
  24. 24. 20 ideas to increase your social media profile www.7connections.com
  25. 25. 1. Build a social media team www.7connections.com
  26. 26. 2. Bring your web site to life! www.7connections.com
  27. 27. 3. Build a tribe of 1000 and beyond www.7connections.com
  28. 28. 4. Activate your Facebook page www.7connections.com
  29. 29. 5. Complete your Linkedin profile www.7connections.com
  30. 30. 6. Blog at least once a week www.7connections.com
  31. 31. 7. Publish a patient e-zine www.7connections.com
  32. 32. 8. Record a monthly vlog www.7connections.com
  33. 33. 9. Make sure you have a Foursquare business account www.7connections.com
  34. 34. 10. Post to Pinterest www.7connections.com
  35. 35. 11. Upload to Instagram www.7connections.com
  36. 36. 12. Tag yourself in Facebook places www.7connections.com
  37. 37. 13. Manage from Hootsuite www.7connections.com
  38. 38. 14. Tweet! www.7connections.com
  39. 39. 15. Create your own YouTube channel www.7connections.com
  40. 40. 16. Understand Google Analytics www.7connections.com
  41. 41. 17. Monitor your Klout score www.7connections.com
  42. 42. 18. Populate Google+ Circles www.7connections.com
  43. 43. 19. Have an opinion www.7connections.com
  44. 44. 20. Engage with your audience www.7connections.com
  45. 45. 21. Always exceed expectations “Don’t use the media, BE THE MEDIA” www.7connections.com
  46. 46. "I can't wait to tell my friends" How to turn your patients into your unpaid sales force www.7connections.com
  47. 47. Successful habits 28/01/14 www.7connections.com
  48. 48. WOM Wobbles – why the reluctance? www.7connections.com
  49. 49. WOM methods www.7connections.com
  50. 50. WOM paper www.7connections.com
  51. 51. The Referral Business Card - 1 www.7connections.com
  52. 52. The Referral Business Card - 2 www.7connections.com
  53. 53. WOM language Are you happy with the clinical result we have achieved? Are you happy with the customer service experience? Can we remind you that our practice grows through personal recommendation. We are looking for new patients and we would love to see more people like you. Would you have any objection to taking 3 of our referral business cards and passing them on to any family, friends or colleagues who you feel would benefit from a visit to a practice like ours? www.7connections.com
  54. 54. Are you missing the trick? 1.What did the patient attend for? 2.Did you up-sell? 3.Did you invite them to become members of the practice? 4.Did you request referrals? 5.Did you connect? 6.Have you engaged? www.7connections.com
  55. 55. Networking • • • • • • • Chamber of Commerce Business Link BNI Women in Business Other breakfast clubs Other SIGs Get out there and speak! www.7connections.com
  56. 56. Interruption marketing • • • • • Directories Direct mail Print Media Radio Signage www.7connections.com
  57. 57. Work with TCO’s 28/01/14 www.7connections.com www.bkh.co.uk
  58. 58. Planning Considerations www.7connections.com
  59. 59. www.7connections.com www.7connections.com

×