Creating an Authentic Online Presence
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Creating an Authentic Online Presence



This presentation is from the class I taught at John F. Kennedy University, July 2009, HHE 5615 Creating an Authentic Online Presence. It is about getting clear about your message and sharing it ...

This presentation is from the class I taught at John F. Kennedy University, July 2009, HHE 5615 Creating an Authentic Online Presence. It is about getting clear about your message and sharing it through social media. Geared towards holistic studies students.



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Creating an Authentic Online Presence Creating an Authentic Online Presence Presentation Transcript

  • It’s all about relationship Trust Integrity Transparency Adding value Creative collaboration
  • My Intention & Vision T help you clarify your message & give o you the tools to succinctly share it so you make a positive, widespread impact on the world. People, of all ages and cultures, being empowered leaders in their community.
  • Goals of the class Give you coaching techniques to draw out what you’re passionate about & help you frame how you share that with others. Understand social media: What it is, why it’s important, why your voice matters, & how to engage with it.
  • Why I love social media Gives you a voice Helps you get connected Increases your ability to create widespread change Changes the paradigm from a top down to a bottom up approach
  • Why I’m passionate about teaching this class You have a unique point of view, you’re already in the new paradigm game Lots of change happening right now, your voice is needed We’re all leaders, healers, and educators
  • What lights you up? What are you passionate about? What conversations do you keep returning to? What do you look forward to sharing with others?
  • Your Message What you care about Your vision, values, and interests Stories & how they’ve changed you Healing experiences and what you’ve learned What you want to educate, inspire, & inform about
  • How does social media fit in? It’s the platform to spread the message. When you use this medium, you multiply the impact. This is done via blogs, personal & business websites, online communities & groups, social networks like Facebook, LinkedIn, Twitter, & bookmarking w/StumbleUpon, Delicious, and more. It connects, empowers, heals, creates change, and helps us collaborate in new, diverse ways.
  • Why is this important? Never before in history, have we had the opportunity to disseminate information, share ourselves, and give voice to those who didn’t have one. It’s faster and wider reaching than the news. No longer a top down approach. It’s a groundswell from the bottom up. We are changing the paradigm of who holds the power. That’s huge!
  • Why your voice is important You matter. You make a difference. You have no idea how far your impact reaches. It’s a way of contributing and being of service, even by sharing your experience. You don’t need an “angle,” you just need to be genuinely you.
  • Your Bio Get clear like a meditating superhero
  • 3-4 sentences What you do What you’re about The best of who you are Has a creative draw and/or is uniquely expressed
  • The Path
  • The 1st Steps - In order Step 1: Your authentic message. Clarify. Express. Promote. Step 2: Create a blog and/or website. Step 3: Set up basic profiles on social networking and bookmarking sites. Step 4: Optimize your site w/social media. Link, share, promote, track.
  • Next steps...any order Start newsletter. Create joint venture opportunities. Write articles, join groups, communities. Translate your message into services & products. Create a store. Have & be affiliate. Rinse & repeat.
  • Step 1: Your Authentic Message Clarify, Express, Promote
  • * Clarify your message * Translate it into memorable soundbites Turn it into engaging questions Have it be a relateable story, your personal experience counts Feel, felt, found. Share successes of those you know, have heard of, or worked with.
  • * Express your message * Blog posts & Videos comments Products (ebooks, Website courses, cd, dvd, clothing) Newsletter In joint ventures Articles On community forums Status updates & responses Teleseminars & webinars Podcasts
  • * Promote your message * Twitter via tweets, Free events retweets, hashtags Free gift for list opt in Facebook fan page Any interaction on Stumble Upon social networking sites Friendfeed Linked In groups CTI community Wellsphere&Selfgrowth
  • STEP 2: CREATE A BLOG &/OR WEBSITE Where: Blogger,Wordpress, Typepad, SquareSpace, 1&1, GoDaddy What: Combo of content and images. Static pages and current posts. Optimize: SEO, opt-in, social media, rss, widgets & badges, free & not options, blogroll & linklove Remember: It’s all about relationship and value
  • WEBSITE & BLOG BASICS Determine what you want theme to be, have that reflected in the name, info, and images on site Pick domain name, purchase @GoDaddy, get coupon If you get a template service, don’t need host. If use go with BlueHost Always include About, Contact, & FAQs page Create a list of topics for blog posts Post 1-4x/week, schedule, automate
  • WHAT TO BLOG ABOUT Your interests, resources, links, quotes Reviews (books, movies, other sites, articles) Videos you find on YouTube that you like (& why) Healing experiences and/or success stories Powerful conversations, turning points you’ve had Anything that’s connected to your message Keep it positive, judgment free, unless it’s constructive
  • Topics ...
  • nutrition, food, living authentically, where to find organic food, stress management, exercise, how to find your myth, farmers markets, dreams and healing, what do losing teeth in dream mean, what’s for dinner?, open to possibilities, nourishment, shopping on a budget, listen to your gut, breathing deeply, meaningful coincidences, finding your passion, synchronicity, why we hold our breath, food allergies, fun, how to remember dreams, who does allergy testing, how to pick a holistic health practitioner, bio-identical hormones, sex
  • STEP 3: SET UP BASIC PROFILES Facebook Friend Feed Twitter You Tube Linked In Blog Talk Radio Self Growth Plaxo Stumble Upon Flickr Technorati Etsy Google Blogher
  • ABOUT THESE TOOLS Facebook - An interactive yearbook. Set up fan page. Fill out profile box. Link to blog. Opt-in box. Twitter - Microblogging application. 140 characters per tweet/message. What you share here is same as on blog, just shorter. Linked In - More geared toward professional use. Join a group. Respond to questions to show expertise. Self Growth - Focus on personal development. Connects you directly to your market & peers.
  • ABOUT THESE TOOLS Stumble Upon - Social bookmarking. Drives traffic to your site. Share blog posts. Points to what you like. Technorati - Way to search user generated content. Google - Lots use google apps, like calendar & docs. Good to have a profile here for search purposes. Friend Feed - Customized tracking of your interests. Way to promote, build expert status. YouTube - Keep track of your fave videos. Post yours.
  • ABOUT THESE TOOLS Blog Talk Radio - Podcast. They do partial promotion. Can purchase on itunes, you earn money & exposure. Plaxo - Interactive address book, more like a profile. Flickr - Post photos. Another way to build brand. Etsy - Create your own store, sell products. Blogher - Where women blog. Knowem - List of popular social media sites.
  • STEP 4: OPTIMIZE YOUR SITE Link to all your online profiles. Share w/social media buttons Promote via tweets, status updates, newsletters, articles Track visitors through site stats,, comments, rss feeds, opt-in box
  • Check In
  • Time, energy, & attitude Goal: Feel at ease as you create and are interacting online
  • Time: If you feel overwhelmed or unsure of what to do next. Step away. Organize and delegate. Energy: If you feel drained or depressed. Breathe. Ground. Go outside. Reaffirm you & present time. Attitude: If you feel resentful or negative. Lift eyebrows. Look up. Say, “I have a choice.”
  • Rejuvenate yourself walk in nature, stretch, take a nap, bath/shower, drink tea, call friend, put on music & move, notice if hungry then eat, breathe, play w/pets, do intentions, jump up & down, draw, journal, eat healthy meal, cry, take night off, laugh, watch uplifting movie, practice mindfulness, sex, drum, dance
  • Next steps... Any order
  • Start newsletter What to include: Links to social media profiles, your store/offerings, intro, short bio, feature Services: Constant Contact, Aweber, see list Create opt-in box for your site & profiles (where possible) Send to current email address book w/welcome to 1st newsletter, option to unsubscribe, do hope you stay
  • Create Joint Venture Opportunities Create a separate file for people you’d be interested in collaborating with Check to see if they currently offer anything you could be a part of (linklove, podcasts, summit) Brainstorm ideas that would benefit both of you Find people through FB groups, Twitter search, Google search Look for those w/equiv. exp., 1 up or down of you
  • What else? Write articles (ezine Translate your articles, ehow, message into products (e-books, classes & programs, cd, dvd, t- Join groups (FB, shirts, posters/art) & twibes, Linked In) services (coach, consult, educate, Join communities guide) (ning)
  • Twitter Think of it as mini conversations, resource sharing, strengthening your message/brand. Tweet - What you have 140 characters to write. Retweet - When you resend out what someone else has tweeted. Hashtag - Has the # sign in front of word or letter combo, makes something easily searchable Ask ?s, share links to resources & blog posts, offer knowledge and support, quotes
  • Find new people Pay attention to interesting conversation, click on link to see person bio & twitter stream Search twellow, wefollow, and mrtweet for terms you may be interested in (holistic health, coaching, inspiration, food, consciousness). List yourself on these services as well. Check Mashable’s list of who they recommend Find blogs & sites you like, see if they have twitter link
  • Twitter tools Desktop applications - Easier to use than Twitter site. Twhirl, Tweetdeck, & Tweetie are the best. Twitterkeys gives you symbols to insert that shorten your tweet Twittercounter on your site shows how many followers you have
  • Twitter for good * Iran election * Summer of social good * @Aplusk, @realhughjackman
  • Back to relationships ***
  • Online faux pas Shares too much, feels like a dump Unclear - nonsensical, industry jargon, hidden agenda Takes it personally Aggressive
  • Online Etiquette Stay positive when Offer variety - pics, interacting. video, resources, links, education, Engage, ask general chat. questions, start conversations. Be clear on who you are and how you Listen, share your express yourself. POV constructively. Appreciate and give Inspire & inform. compliments.
  • LET’S REVIEW ***
  • YOUR MESSAGE What you’re passionate Influencers & values about clarification The conversations you Brainstorm related topics keep returning to The message on billboard What you want people to or road sign know about, what you want to share with them Group consciousness, what comes to mind The bio & feedback Clarify, express, promote
  • SOCIAL MEDIA What it is - gives you a Variety of online tools voice, connects you, widespread impact Online etiquette Overview of networks And so much more! Check the handout... How to create a blog and website Twitter details
  • Your next steps... What do you feel most drawn to do? What basics are not yet in place? Write down your next 3 steps that you’ll take to create an authentic online presence.
  • Ready to share your message? Let’s get started! FREE mini session. To set it up, email me at info (at)coachvanessa(dot)com or call 1-866-527-2433. Connect with me online: CoachVanessa,, Visit my blog and website Coming soon! &