Social Media 101:                2 Practical Steps Before                 You Sign Up For Your                Social Media...
Table Of ContentWelcome To Social Media 101! ................................................................................
Welcome To Social Media 101!                                   Before you wander off in the different Social              ...
corporation, brand and news media is on SocialSynergy Marketing Pro offers                                  Media. So ther...
D. 2 ThingsSynergy Marketing Pro offersMarketing Strategies and           Right now just know that you need to consider 2S...
All these make use of social interaction through web-based technologies tobroadcast messages to and engage with your audie...
C. What Is The Purpose Of Your Message?         Is the purpose to build a database of prospects and clients or to grow   ...
iii.   LinkedIn can be very powerful to promote your brand and showcase your       expertise. Your profile write-up highli...
A. I Know That Name! A Familiar BrandUsing a consistent user name will strengthen your company’s online brandingand presen...
And remember to include a smiling, friendly profile photo. It has been foundthat a smiling, friendly picture is one main r...
Additional Resources:  1 - Free Report On 5 Steps To Master Social Media In 1 Hour A Week @  http://www.synergymarketingpr...
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Social Media 101 - 2 Steps Before You Sign Up For You Social Media Accounts

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http://SynergyMarketingPro.com/1hoursocialmedia details Social Media 101 for newbies wanting to tap into the different Social Networking Sites for media coverage.

2 mandatory steps to note Before you start your social media plan. More details @ http://www.SyneregyMarketingPro.com

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  1. 1. Social Media 101: 2 Practical Steps Before You Sign Up For Your Social Media Accounts Scan code with your phone Get Reader at www.Ez.com/getreaderSynergy Marketing Pro offers Marketing Strategies and Services for SmallBusinesses. You can reach us at www.SynergyMarketingPro.com
  2. 2. Table Of ContentWelcome To Social Media 101! ..........................................................................................................3 A. Mr President Has No Time....................................................................................................3 B. This Is Serious Business.........................................................................................................4 C. But I Have No Clue And I Don’t Have The Time!...................................................................4 D. 2 Things ................................................................................................................................52 Things To Consider Before You Sign Up For Your Social Media Sites................................................5 1. Choose Your Social Media Sites ..............................................................................................5 A. How Does Your Audience Look Like?....................................................................................6 B. How Do They Spend Their Time?..........................................................................................6 C. What Is The Purpose Of Your Message?...............................................................................7 D. How Are The Social Media Sites Different From Each Other?..............................................7 2. A Good Consistent First Impression .........................................................................................8 A. I Know That Name! A Familiar Brand....................................................................................9 B. I Can’t Remember Those Passwords!...................................................................................9 C. A Good First Impression – Smile  .......................................................................................9Your Road Map..................................................................................................................................10Additional Resources:........................................................................................................................11Social Media 101 © Synergy Marketing Pro Page 2
  3. 3. Welcome To Social Media 101! Before you wander off in the different Social Networking Sites First: Choose Which few platforms to focus on Then Decide How you want to show up. More details here. What is Social Media and what is it about these Social Networking Sites that some people seem to be addicted to?Louisa Chan from SynergyMarketing Pro offersMarketing Strategies and And there is no lack of horror stories that talk aboutServices for Small how people have been cheated, hacked or bulliedBusinesses. on some social networking sites.We have helped businessesfrom different industries Yet everyone you know seems to have a Facebookbuild online and socialmedia presence and or Twitter account. And they seem to befacilitate their branding and connecting with everyone else on these socialmarket visibility network sites.We bring with us over 10years of corporate and “Facebook me” has even become an acceptablepeople building experienceand a multidisciplinary term! The younger generation hardly use emailcross-cultural background in anymore but resort to instant messaging, tweeting,Business Coaching, Social posting or just “checking in”. So is Social Media forMedia and MobileMarketing Consulting, IT you or your business?Consulting and ProjectManagement. A. Mr President Has No TimeResources: You really have no time for online games and chats Click here to download afree report on 5 Steps To as you have a business to run (or a professionalMaster Social Media In 1 practice to keep). So should you considerHour A Week embarking on Social Media? Click here for more tipson Social Media Look, the President of the United States has 21 million Facebook fans (just 3 million shy of Lady Gaga) and 8 million Twitter followers. Every major Social Media 101 © Synergy Marketing Pro Page 3
  4. 4. corporation, brand and news media is on SocialSynergy Marketing Pro offers Media. So there must be a reason for that.Marketing Strategies andServices for Small Businesses.We have helped businesses B. This Is Serious Businessfrom different industries Undoubtedly Social Networking can help promotebuild online and social mediapresence and facilitate their your cause and brand your company or business. Itbranding and market visibility can also connect you with prospects and customers help you learn more about their needs and even getYou can reach us atSynergyMarketingPro.com them to talk about your business to others.We bring with us over 10 Companies that use Social Media reports anyears of corporate andpeople building experience increase in their brand awareness which in turnsand a multidisciplinary cross- brings in foot traffic to their stores. Social Mediacultural background in can increase sales with positive “Digital Word OfBusiness Coaching, SocialMedia and Mobile Marketing Mouth”.Consulting, IT Consulting andProject Management. Corporations are engaging Social Media ManagersResources: and Educational Institutions are now offering Social Click here to download a Media Classes.free report on 5 Steps ToMaster Social Media In 1Hour A Week C. But I Have No Clue And I Don’t Have The Click here for more tips onSocial Media Time! But you may not have the vaguest idea on how to get started or you may feel that business is keeping you so busy that you do not have the time to spend on these social networking platforms. Well the good news is that you do not have to spend a lot of time on Social Media for it to benefit your professional branding or business. I have a full document that talks about the 5 Steps To Master Social Media In 1 Hour A Week if you follow the 5 steps. Social Media 101 © Synergy Marketing Pro Page 4
  5. 5. D. 2 ThingsSynergy Marketing Pro offersMarketing Strategies and Right now just know that you need to consider 2Services for Small Businesses. crucial things before you embark on any tweeting or posting. Consider these two steps carefully and youWe have helped businessesfrom different industries build will be using Social Networking to advance youronline and social media cause and not allowing it to use your time forpresence and facilitate their mindless activities.branding and market visibilityYou can reach us at The key is to consider Social Media from the pointSynergyMarketingPro.com of view of business and marketing and use itWe bring with us over 10 effectively so you leverage on the power of socialyears of corporate and people media.building experience and amultidisciplinary cross-culturalbackground in BusinessCoaching, Social Media andMobile Marketing Consulting, 2 Things To Consider Before You SignIT Consulting and ProjectManagement. Up For Your Social Media SitesResources: Click here to download a If you are open to using Social Media for yourfree report on 5 Steps To business then before you rush off to tweet you eedMaster Social Media In 1 a social media strategy and do consider theHour A Week Click here for more tips on following 2 pointers.Social Media They can save you a lot of time and effort and you can get ahead much faster if these are in place right from the outset. 1. Choose Your Social Media Sites There are quite a number of online Social Media Sites each with its own marketing forte for a target audience. The more commonly used ones being Facebook, Twitter, Blogs, YouTube, LinkedIn, Digg, Tumblr, Foursquare, MySpace, Bebo, and Ning etc. Social Media 101 © Synergy Marketing Pro Page 5
  6. 6. All these make use of social interaction through web-based technologies tobroadcast messages to and engage with your audience. Obviously there aremany more social media sites and you will only want to start using one or two– to start off with. So which ones will you choose?A. How Does Your Audience Look Like?Depending on whom your target audience is and the message you want tosend, you can filter out some platforms immediately. Is your market made upof teens or matured working adults?Case: If you want to join a social network for professional business contacts,LinkedIn and Facebook come to mind and not Flicker or MySpace.On the other hand, if you want to promote a hip and trendy costumejewelleries or video games to young adults then LinkedIn is probably the lastplatform you’ll want to use.Non-profit organisations that want to promote a cause will find Facebook agreat tool to use.In choosing your platform first decides  Who your target audience is  What conversations hey most often engage in  Where they like to hang outB. How Do They Spend Their Time?  Do they prefer to read an in depth article or do they prefer more frequent, shorter micro blogging feeds/tweets or text messages?  Do they hang out in forums or do they tag each other on location based social media platforms such as Foursquare?This determines your voice and personality for your brand.Social Media 101 © Synergy Marketing Pro Page 6
  7. 7. C. What Is The Purpose Of Your Message?  Is the purpose to build a database of prospects and clients or to grow your fans?  Do you want to build brand awareness or get more traffic and leads?  Do you have a cause, a product or service that you want to promote and bring awareness to?  Do you want to know more about your audience’s needs?Depending on your core message, certain platforms will be more suitable foryour business.D. How Are The Social Media Sites Different From Each Other?i. Facebook is an excellent tool for 2-way customer and prospect communication. You can interact with your audience by asking questions, taking polls, responding to queries and comments and sharing updates add events. Videos and photos are widely popular on this platform. You can showcase your products, services or events. News and updates spread very quickly on Facebook and it is a very powerful viral tool – if used correctly.ii. Twitter is great for sending out broadcasts and can giving quick update. It has enormous coverage. Tweet messages are short and sweet; to-the- point. You can get almost instant viral spreading of your message if your tweets are interesting and of value, However, Twitter can get a little noisy as there is a lot of chatter all feeding into the stream every second. It’s hard to know if you are reaching your target audience as your tweets are quickly buried by a ton of other tweets in a matter of seconds. Things move fast on twitter and there is no central ‘page’ unless your contacts choose to view only your tweets.Social Media 101 © Synergy Marketing Pro Page 7
  8. 8. iii. LinkedIn can be very powerful to promote your brand and showcase your expertise. Your profile write-up highlights your professionalism and skills but it brands you rather than your business. You have a large section to describe your skills and past employment and there are various professional groups that you can join or create. This is a largely a professional community and is one of the best way to reach the corporate worldiv. YouTube is a great channel to show your authenticity and personality. It is the second largest search engine and it can inform as well as entertain customers. It is an excellent tool for promoting your brand with its enormous impact on SEO rankings. v. A Corporate Blog/Website is the hub for all your online presences and activities. Hosting your own domain name is your online real estate and you have full control over the content. I recommend WordPress because of its robustness but Blogger, Tumblr and Typepad are also popular. Having a blog with good content that is updated once or twice a week can be better than having 24 social networking accounts open with no regular activities or engagement. It is worthwhile spending some time on choosing one or two social media sites to focus on and build a persona for your business profile. 2. A Good Consistent First Impression Now that you have chosen your platform, you are ready to sign up for one or two accounts. Go to the home page of any of these accounts and you will be asked to Sign Up or Register. You will need to get ready A. Username B. Password C. Simple write up on your profile – a blurb Social Media 101 © Synergy Marketing Pro Page 8
  9. 9. A. I Know That Name! A Familiar BrandUsing a consistent user name will strengthen your company’s online brandingand presence. Instead of spending time logging into each of the many socialmedia sites, you can make use of a free service such as Knowen to check forthe availability of your usernames on these sites.This saves you much time it will save you from having to use differentusernames for each platform – which can be confusing.Although you will concentrate on using 1 or 2 social media accounts now it maybe worthwhile signing up on the other social networking platforms to secureyour username.B. I Can’t Remember Those Passwords!As you use the internet more you will find that you need to Keep track of allyour online passwords. It is also not a good idea to use the same password forall your accounts. To keep track of your passwords, you can either keep amanual list and have that updated, backed up and printed out somewhere oryou can make use of a Password Management System like a LastPass orRoboform.Both are free to use (in fact all the resources I recommend here are free to usealthough you can always upgrade to the paid version with more bells andwhistles).Having this in place will save you a whole lot of time later when you have tosearch for details to log in or worse if you have to start new accounts since youcan no longer log into your current ones.C. A Good First Impression – Smile Next, you can fill up all the entries on your profile or bio section. The more youcan describe your business and its specialties or differentiation on these profilesections the better your audience will be able to relate to your business.Social Media 101 © Synergy Marketing Pro Page 9
  10. 10. And remember to include a smiling, friendly profile photo. It has been foundthat a smiling, friendly picture is one main reason your visitors will want tocheck you out and connect with you.If you are using Facebook, set up a Facebook Page and not a Facebook profileaccount since you are using it for your business1. Fill up all the sections of the“info tab” on your Facebook Page.If you are using Twitter or LinkedIn, make sure you fill up all the entries on the“Profile” section. You should include links to your blog or other social mediaaccounts (e.g. YouTube or mobile sites) in your “Profile” or “Info” section sothat others can easily find you on these platforms.You can use your logo or the same photo across the different social mediaplatforms. Again this will brand you or your company.Your Road MapSo NOW you are ready to enter Social Media Land. When you are ready toembark on this journey, get your hands on 5 Steps To Master Social Media In 1Hour A WeekIt will take you step by step through how you can effectively spend less timeand achieve more with our social media marketing.This is my gift to you and you can claim it by clicking on the link above.For regular tips on using social and mobile marketing for your business, join usat http://Facebook.com/SynergyMarketingPro1 This video shows Why You Need A Facebook Page When You Have A Facbook Account for yourbusiness and not a Facebook Profile account.Social Media 101 © Synergy Marketing Pro Page 10
  11. 11. Additional Resources: 1 - Free Report On 5 Steps To Master Social Media In 1 Hour A Week @ http://www.synergymarketingpro.com/1HourSocialMedia 2 - Marketing On Facebook – Best Practice Guidelines by Facebook 3 - 7 Tips To Using Facebook Fan Pages @ http://www.SynergyMarketingPro.com/using-facebook-fan-pages/Social Media 101 © Synergy Marketing Pro Page 11

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