101 Real Coaching Niches - Helping You Decide Which Audience Is Right For You
by CoachCertificationAcademy on Nov 12, 2013
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Most coaches make a critical business mistake by advertising as a general coach. Because they’re focused on their own communication skills, and because these skills are applicable to ANY problem, ...
Most coaches make a critical business mistake by advertising as a general coach. Because they’re focused on their own communication skills, and because these skills are applicable to ANY problem, they reason they should put themselves out in the market as a general coach.
That’s a big mistake from both a marketing perspective AND a coaching-skills-development perspective. Why?
First of all, when you advertise as a general coach, you’re putting yourself in direct competition with all the other general coaches. Now, even though there’s a lot less competition than you may think—as of this publication there were only 20,000 active coaches in North America (one for every 15,000 people… compare this to the hundreds of thousands of counselors, therapists, psychiatrists and social workers!)—you can still dramatically increase your odds of successfully attracting clients by choosing a specific niche…
But there’s a bigger reason you should niche…
When you choose to solve a specific problem for a specific audience you can BUILD YOUR CONFIDENCE as a coach a lot faster. And the same goes for your ability to CONSISTENTLY DELIVER STELLAR RESULTS for your clients:
• CONFIDENCE is what makes it possible to charge more and keep clients longer, while RESULTS are contagious: Friends, family, and colleagues of those you helped achieve lasting, positive change are much more likely to notice and ask for your number.
• Yes, there are many, many factors which influence a coach’s income. But in the end confidence and the ability to deliver results is where the rubber hits the road, in our not-so-humble opinions. For example, we’ve seen phenomenal coaches—who are very bad at business—do extremely well because of the strength of their referrals…
• CONFIDENCE also helps you keep clients long enough to accomplish their most desired results. It creates a significant reduction in the need to acquire new clients, and can seriously improve referral percentages…a powerful combination! (Of course it’s entirely up to you whether you want to use a long term or short term coaching model. There are pros and cons to both, but you should know our coaching SYSTEM is unique in its focus on preventing clients from leaving prematurely before they’ve reached their goals).
• CONFIDENCE in your ability to DELIVER RESULTS is really how you can sustain high-paying clients for years at a time…
So choosing to niche is a very important part of a successful coach’s career path! By choosing an initial niche you make it possible to more easily get clients and develop both coaching and marketing skills. These skills are easily transferable to other niches once you get the hang of it. That’s why we’ve listed 101 real coaching specialties to help you get some ideas about the areas where you can excel as a coach. From coaching in hobbies that may help you establish a modest second income to coaching in business-related areas that could
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