Transcript of "SociusNest - content marketing and Social Media engagement Solution form iWay"
Digital Marketing, Innovation IdeasAgile & Lean Process, Immediate Value
www.iwayinfosoft.comAbout us• Purpose– We help clients in lead generation, loyalty,credibility and brand building using contentmarketing & social media engagement solution &services offerings– We help clients with SaaS, Mobile, CloudComputing based solution engineering
www.iwayinfosoft.comProduct – SociusNestProblem that we are solving Lead generation is the lifeblood of all business. Personal branding is essential for organizations aswell as for individuals– Digital Marketers and individuals are straggling toeffectively & efficiently use the numerous digitalchannels available.– And it’s time intensive SEO– Google Panda & Penguin algorithms gives weight togood content
www.iwayinfosoft.comProduct – SociusNestSolution – SociusNestContent Marketing & Social Media EngagementSolution• Help in lead generation• Improves web page ranking• Improves efficiency, effectiveness & productivity ofdigital marketers and individuals
www.iwayinfosoft.comContent Marketing & Social Media Engagement SolutionOne of most effective inbound marketing tactic includes content marketing & social media participationContent Search Content Post Social Media EngagementContent Marketing Engagement Generate LeadsAudienceAdvocateLeadsSociusNest
www.iwayinfosoft.comPersonal Branding 1 billion names are searched in Google every day 94% of people only look at the first page of GoogleTop Sites to start with are: Social Media – LnkedIn, Facebook, Twitter Blogs – WordPressIt’s imperative for Individuals and Digital Marketers to create digitalpresence to advance in career & in businessAccording to BrandYourself blogSociusNest
www.iwayinfosoft.comSociusNest Revenue ModelValue PropositionLead generationAudience grouping/categorization - segmentationAnalyticsAudience reach, Audience segmentation, Audience detailsValue based pay as you use revenue modelMonthly subscription package on business value(price tag TBD)Audience grouping/categorizationanalytics andDownloading of audience/leads details
www.iwayinfosoft.comWhy SociusNest?Digital Marketing Spending Averages2.5% of Company Revenue - marketingspending is rapidly shifting to digitalmarketingTop Digital Marketing Activities Key toMarketings Success — CorporateWebsite, Social Marketing &Digital AdvertisingData taken from Gartner March 2013 report
www.iwayinfosoft.comWhy SociusNest?• USA - According to forester– Social Media Marketing will grow to a $3.1B market by 2014 at aCAGR of 34%• India – According to IMRB International– Social media, email and video advertising constitute 13% (Rs300 crore), 3% (Rs 68 crore) and 7% (Rs150 crore) of the onlineadvertising market, respectively.
www.iwayinfosoft.comSociusNest Competitionhttp://SociusNet.com is a SaaS based Content Marketing & Social Media EngagementSolution for lead generation & brand building. Target customer – digital marketing agencies, & individuals• India– http://simplify360.com Enterprise OnPrmise product – established in 2009– http://www.muhive.com/ - SaaS based customer engagement solution• International– scoop.it self blog creation – content only– paper.li online paper publish – content only– HubSpot – end-to-end inbound marketing platform– Radian6 -