Sunday guardian dec '11

SUNDAY | DECEMBER 18, 2011New forum connects rural colleges to jobsSHWETA SHARMA 18th Dec ts not easy for students facing cut- throat competition to get a job in times of recession. And with new collegesmushrooming all over the country, the ratiobetween jobs and eligible students is increasinglyskewed. In an attempt to balance this ratio andensure that each student in India has a chance tobuild a career, two ex-IIT Mumbai roommatesHarpreet Grover and Vibhore Goyalconceptualised CoCubes.com in 2007. Theplatform leverages mobile and Internettechnologies to bridge the gap betweencorporates and campuses, ironing out the hiringprocess in tier II and tier III cities in India."My uncle, a Training and Placement Officer in a Punjab college requested me to connect him to my HR, so thathe could invite them to his college. Months later, he told me that despite confirmations, companies nevervisited — probably due to the low visibility of new colleges. Later, when I was invited to this college for a guestlecture, I realised that students in tier II/III cities had a lot of potential. If given the right visibility and access toinformation, it could be a win-win deal for colleges and the companies. CoCubes was born out of this incident,"says Grover.The word CoCubes comes from the first two alphabets of Connecting Colleges Companies: Co x Co x Co = Co3.Their technology puts engineering students online and helps them connect the right dots. "We dont have a biastowards any of the 2,400-plus engineering colleges in 474 Indian cities. Companies use our reach, knowledgeand technology to engage and hire students from across the country. They can also engage with students 24*7through customised profiles, wherein they can share articles and videos, run polls and contests or share recentupdates.," explains Goyal.After an Rs 1,500 per-student subscription fee, CoCubes.com gets colleges online by giving every student andTraining and Placement Officer a login and password. Every student has to be brought online on CoCubes.comto ensure they get equal opportunities; the student data is shared. Through this technology, the college managesits placements internally and gets opportunities in campus drives conducted by partner companies as well asother employability enhancement initiatives."After registering with the website, a company can set eligibility criteria for the job and send to select campusesand students. The job post is first forwarded to the college Placement Officer; once approved, eligible studentsreceive a notification. Notifications to students and placement officers are sent through SMS on their mobiles,which are integrated into the platform. Companies can save time by scheduling online assessments for qualifiedstudents during the campus drive. After the test, companies can shortlist candidates, schedule interviews andrelease offer letters online, all the while giving a standard experience to the student," concludes Grover.(This article was published on the print edition of The Sunday Guardian edition dated December 18, 2011). Full Article available on http://goo.gl/isvTt)

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Sunday guardian dec '11

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