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Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
Nfp trends 2010 presentation final for publication
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Nfp trends 2010 presentation final for publication

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As promised, the slide deck from our sesssion last weekend at CSAE 2010 in Quebec City. Thanks to all who came and participated!

As promised, the slide deck from our sesssion last weekend at CSAE 2010 in Quebec City. Thanks to all who came and participated!

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Transcript

  • 1. Ready Or Not! NFP Trends for 2010 & Beyond Carol-Anne Moutinho & Geoff Thacker Association Resource Centre
  • 2. DON’T BE THE BOILED FROG! Image credit Purpleslog on Flickr.com
  • 3. What We Want to Accomplish Today
    • Input from the experts (this means YOU)
    • Four trends
      • What are they, why should you care?
      • And the survey says...
      • Put your thinking caps on!
  • 4. Not-For-Profit Pulse www.resources4associations.com
  • 5.
    • Social Media (December, 2009)
    • Generation Gap (February, 2010)
    • Volunteerism(June, 2010)
    • Member/Donor Recruitment & Retention (August, 2010)
    • Revenue Streams (October, 2010)
  • 6. The Rules
    • Elect group moderator, presenter and secretary
    • 10 minutes total – 2.5 minutes for each of the following:
      • Read your mini-case
      • Discuss the issues and challenges
      • Brainstorm strategies
      • Decide on a final solution
    • Data Presentation
    • Presenting group pow-wow (2.5 minutes)
    • Present your revised action plan
    • Group discussion
  • 7. Put Your Thinking Caps On!
    • Read your scenario and discuss as a group:
    • What should they do?
    • Big Ideas that:
      • Might totally change the way the association looks today
      • Might not be possible at this point in time
      • Something that might make the ED irrelevant in their current capacity
  • 8. Read Over Case 2:30 2:00 1:30 1:00 0:30 0:00
  • 9. Discuss the Issues & Challenges 2:30 2:00 1:30 1:00 0:30 0:00
  • 10. Brainstorm the Solutions 2:30 2:00 1:30 1:00 0:30 0:00
  • 11. Decide on a Solution 2:30 2:00 1:30 1:00 0:30 0:00
  • 12. TREND #1 Social Media (December, 2009) Image credit: Matt Hamm, Flickr
  • 13. Social Media...What’s the Deal?
    • Two-way communication
    • Consumer = producer of content
    • Word of mouth on steroids
    • A toolbox:
      • Blogs
      • Social networking (Twitter, Facebook, LinkedIn)
      • Social bookmarking
      • Wikis
      • File sharing (Flickr, slideshare)
  • 14. Social Media...Why Should I Care?
    • Enhance ability to listen and respond to member needs
    • Engage members and help to put them in the driver’s seat
    • ‘ Forced’ transparency
  • 15. Social Media...The Survey Says...
  • 16. Social Media Usage by NFPs
    • Primary Reasons
    • Don't understand enough about it/don't have enough expertise 68%
    • Don't have staff 68%
    • Don't have time 60%
    • Don't have budget 52%
    • Secondary Reasons
    • Concern over control of content 36%
    • Members aren't 'web-savvy’ 24%
    • Concern over privacy issues 16%
    Reasons for Not Using
  • 17. Social Media Status
  • 18. Social Media Tools Being Used
  • 19. Social Media Applications Being Used
  • 20.
    • All Reasons
    • Primary Reason
    Reasons for Using Social Media Notes: Base is not-for-profit organizations who currently and/or plan to use social media. Percentages for all reasons sum to more than 100% due to multiple responses. N=56
  • 21. Social Media Success Measures Notes: Base is not-for-profit organizations who currently use social media. Percentages for all measures sum to more than 100% due to multiple responses. N=40
  • 22. Social Media Challenges Notes: Base is not-for-profit organizations who currently and/or plan to use social media. Percentages sum to more than 100% due to multiple responses. N=56
  • 23. Social Media Audience Notes: Base is not-for-profit organizations who currently and/or plan to use social media. Percentages sum to more than 100% due to multiple responses. N=56
  • 24. Group Presentation #1
    • What are the main issues?
    • What action would you take & why?
    • Did you change your action plan based on the data?
    • Group discussion
  • 25.
    • Opportunities
    • Challenges
    • Lack of resources (time, staff)
    • Reaching the right audience
    • Being heard over the crowd
    • Fears over losing control
    • “ Giving it away”
    • Taking out the middle man
    • Leadership & Strategy
    Social Media Opportunities & Challenges Summary
    • Real-time stakeholder feedback
    • Member engagement
    • Powerful communications tool
    • Reach younger demographics
  • 26. What Are People Doing About It?
    • “ The next step is to get the board involved in a social media strategy”
    • “ We’re winging it”
    • “ We are working at being subject matter experts”
  • 27. TREND #2 Generation Gap (February, 2010)
  • 28. The Generation Gap...What’s the Deal?
    • Aging population
    • Multigenerational workplace
    • Multigenerational consumer
  • 29. The Generation Gap...Why Should I Care?
    • Leadership
    • Human Resources
    • Members
    • Volunteers and Donors
  • 30. Generation Gap...The Survey Says...
  • 31. Level of Concern Over the Impact of the Generation Gap Notes: Base for overall is all organizations. Base for other groups is those for whom the stakeholder group is relevant. Mean is the average score on a 1 to 7 scale where 1 is “Not at all Concerned” and 7 is “Extremely Concerned”.
  • 32. When is the Generation Gap Expected to Become a Critical Issue? Note: N=89
  • 33. Level of Preparedness to Deal With the Generation Gap
  • 34. Level of Impact From Each Age Group Notes: Base for overall is all organizations. Mean is the average score on a 1 to 7 scale where 1 is “No Impact” and 7 is “Significant Impact”.
  • 35. Expected Impacts (top mentions) Notes: Base is those for whom the stakeholder group is relevant. Staff, Management & Board Members Volunteers Donors
  • 36. Group Presentation #2
    • What are the main issues?
    • What action would you take & why?
    • Did you change your action plan based on the data?
    • Group discussion
  • 37. Expected Impacts – Volunteers Notes: Base is those for whom the stakeholder group is relevant. N=78
  • 38. Expected Impacts – Members Notes: Base is those for whom the stakeholder group is relevant. N=77
  • 39. Expected Impacts – Donors Notes: Base is those for whom the stakeholder group is relevant. N=44
  • 40. Actions Taken – Staff, Management & Board
  • 41. Actions Taken – Volunteers
  • 42. Actions Taken – Members
  • 43. Actions Taken – Donors
  • 44.
    • Opportunities
    • Challenges
    • Succession planning
    • Knowledge transfer
    • Active recruitment of young leadership
    Generation Gap Opportunities & Challenges Summary
    • Maintaining & Growing Membership
    • Board Leadership
    • Qualified Staff
    • Conflicts re. Values & Priorities
  • 45. What Are People Doing About It?
    • “ We try where we can to cross-pollinate so that everybody knows a bit of everything “
    • “ We offer flex-hours and work on an open input policy. Everybody has an opportunity to contribute”
    • “ We’re probably going to reformat expectations and demands on the jobs we recruit for”
  • 46. What Are People Doing About It (cont’d)
    • Actively recruiting young leadership to the board
    • “ Aggressive membership recruiting” at post-secondary institutions
    • Using communications technology that appeals to younger members
  • 47. TREND #3 Recruitment & Retention (August, 2010) Image from: http://www.brps.org.uk/imagelibrary/recruit.JPG
  • 48. Recruitment & Retention...The Survey Says...
  • 49. Member Recruitment & Retention...What’s the Deal?
    • Relevance, Value & Meaning
    • Meeting diverse member needs
    • Industry consolidation (trade & industry orgs)
    • Retiring boomers
    • Economy
    • Time Crunch
  • 50. Degree of Concern About Member Retention and Recruitment Notes: Mean – 5.0, N=90
  • 51. Issues Affecting Member Recruitment People don’t join our organization because they don’t know about us or what we do Members join our organization because we are well-known and highly regarded in our sector Members aren’t joining because of belt-tightening associated with the economic downturn Member recruitment hasn’t been adversely affected by the economic downturn New membership is down because people feel our dues are too high Members feel joining our organization is well worth the membership dues they pay Our new membership numbers are down because other organizations are offering similar products and services We attract members because of our unique value proposition The internet & social media is offering for free many of the resources we have traditionally offered as part of the value proposition to our new members Our value proposition has not been adversely affected by the internet social media We are seeing/expect to see a negative impact on membership due to fewer people entering our profession/industry We are seeing/expect to see growth in membership due to more people entering our profession/industry Potential members don’t have time to invest in belonging to our organization Time constraints are not a factor adversely affecting member recruitment Current members do not recommend our organization to their colleagues Many new members come through recommendations from our current membership base
  • 52. Issues Affecting Member Retention People don’t renew because they don’t think they are getting bang for their buck Members feel they get great value and meaning for their membership dollars Members are leaving because of belt-tightening associated with the economic downturn Members are staying with our organization despite tough economic times We are losing members because they feel our dues are too high Members feel belonging to our organization is well worth the membership dues they pay Members are leaving because there are other organizations they feel better meet their needs We are the only organization that adequately addresses the needs of our members Members are leaving because they are finding for free online many of the resources and services that are part of our membership offering Our value proposition has not been adversely affected by the internet social media Members are leaving due to retirement The aging population has not affected our current membership numbers Our members are too busy to belong to our association Time constraints are not a factor adversely affecting member retention Members are leaving because they don’t feel involved or engaged with the association or the decision-making process Members renew because they are truly excited about what is going on and want to play a role in helping the organization achieve its goals
  • 53. Actions With Respect to Member Recruitment & Retention Following up with lapsed members Aligning with like orgs. to incr. presence/value Public education about our org. or cause Using internet/soc. med. to offer value-added services Media relations strategy to get word out about org./cause Adopting a grassroots focus to mobilize members More 'connection' with new members Using social media/internet to engage potential members Expanding member categories Changing to an 'à la carte' fee structure Changing our value proposition Reducing membership fees
  • 54.
    • Opportunities
    • Challenges
    • Meeting diverse member needs
    • Selling a unique value proposition
    • Providing ongoing value
    Recruitment & Retention Opportunities & Challenges Summary
    • Membership not suffering...yet
    • Reassess member needs & Priorities, create member-driven strategy
  • 55. What Are People Doing About It?
    • Actively seeking member feedback on needs & priorities (member surveys)
    • Training and representation among BOD, staff on diverse member communities
    • Adding new member categories/extending mandate to address needs of related professions and industries
    • Change fee structure
  • 56. Group Presentation #3
    • What are the main issues?
    • What action would you take & why?
    • Did you change your action plan based on the data?
    • Group discussion
  • 57. TREND #4 Volunteerism (June, 2010) http://www.valevolunteers.org.uk/images/volunteer_shirt.jpg
  • 58. Volunteerism...What’s the Deal?
    • The Time Crunch
    • Standing out from the Crowd
    • Role of technology
  • 59. Volunteerism...The Survey Says...
  • 60. Changes in the Ratio of Volunteers to Staff
  • 61. Methods for Attracting Volunteers Notes: Percentages do not sum to 100% due to multiples responses. N=74
  • 62. Changes in Volunteer Turnover Rates
  • 63. Types of Volunteer Opportunities Offered Notes: Percentages do not sum to 100% due to multiples responses. N=72
  • 64. Success of Volunteer Opportunities Notes: Percentages do not sum to 100% due to multiples responses. N=71
  • 65. Types of Training offered to Volunteers Notes: Percentages do not sum to 100% due to multiples responses. N=71
  • 66. Types of Volunteer Activities Notes: Percentages do not sum to 100% due to multiples responses. N=74
  • 67. Recruiting Difficulty Notes: Percentages do not sum to 100% due to multiples responses. N=71
  • 68. Changes in the Difficulty in Recruiting in the Past 5 Years
  • 69.
    • Opportunities
    • Challenges
    • Getting the ‘best’ volunteers to get the job done
    • Time crunch
    • Geographical challenges
    Volunteerism Opportunities & Challenges Summary
    • No shortage of volunteers
    • Younger generations socially conscious
    • Technology
  • 70. What Are People Doing About It?
    • Applications to match volunteers to the right opportunities
    • Project based opportunities with “very specific terms of reference”
    • Flexibility: “We do some meetings over the web”
  • 71. Don’t Be the Boiled Frog!
    • How to Stay out of the pot:
      • Ongoing & frequent stakeholder feedback
      • Involve everyone in watching for trends, issues, challenges on the horizon
      • Benchmark against other organizations
      • Continuous and flexible strategic planning
      • Don’t be afraid to innovate and change
    Image credit Purpleslog on Flickr.com
  • 72. Thank You!
    • Connect With Us!
    www.resources4associations.com @arctweeter Association Resource Centre Inc. /carolannemoutinho, /geoffreythacker www.associationconsultants.com

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