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Twitter for Convention Services William Crozer Clutch Media Group April 22, 2009
What is Twitter? <ul><li>A utility to update your status to your connections </li></ul><ul><li>Each message is limited to ...
Recent Twitter Events <ul><li>Doubled in March ’09 </li></ul><ul><li>Grew 1300% in 2008 </li></ul><ul><li>Twestival – worl...
<ul><li>Twitter is strong on mobile </li></ul>clutchmediagroup.wordpress.com
<ul><li>88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a...
<ul><li>64% of marketers are using social media for 5 hours or more each week (39% for 10 or more hours weekly) </li></ul>...
<ul><li>81% of all marketers indicated that the main advantage is generating exposure for the business </li></ul><ul><li>S...
Getting started <ul><li>Sign up and listen </li></ul>clutchmediagroup.wordpress.com
Getting started <ul><li>Develop a plan </li></ul>clutchmediagroup.wordpress.com
Getting started <ul><li>Define the audience </li></ul>clutchmediagroup.wordpress.com
Getting started <ul><li>Have contingencies </li></ul>clutchmediagroup.wordpress.com
Getting started <ul><li>Generate relevant and interesting content </li></ul>clutchmediagroup.wordpress.com
What Will I Say? <ul><li>Be open, honest and authentic </li></ul><ul><li>Have a personality, a perspective and passion </l...
What to Tweet <ul><li>Be interesting </li></ul><ul><li>Be funny </li></ul><ul><li>Share a fact </li></ul><ul><li>Share a l...
Tools to Reach Your Goal <ul><li>Tweetdeck.com – desktop app </li></ul><ul><li>Search.twitter.com – search conversations <...
clutchmediagroup.wordpress.com
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Twitter for Meetings <ul><li>Back channel conversations </li></ul><ul><li>Find and promote meeting events and parties </li...
clutchmediagroup.wordpress.com
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Conclusion <ul><li>Not a magic bullet but a rich conversational channel </li></ul><ul><li>Your business will be at a core ...
William Crozer 702.339.3002 [email_address] clutchmediagroup.wordpress.com
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Twitter for Convention Services

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William Crozer from Clutch Media Group presented this information to the Las Vegas Convention Services Association meeting on April 22, 2009. The presentation covered basics about Twitter, significant recent activities, which organizations are using it effectively in Las Vegas and how convention services organizations may use Twitter.

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Transcript of "Twitter for Convention Services"

  1. 1. Twitter for Convention Services William Crozer Clutch Media Group April 22, 2009
  2. 2. What is Twitter? <ul><li>A utility to update your status to your connections </li></ul><ul><li>Each message is limited to 140 characters, the length of SMS </li></ul><ul><li>The action of posting a Twitter message is called “tweet” </li></ul><ul><li>Tweets are public and searchable </li></ul><ul><li>Get started at www.twitter.com </li></ul>clutchmediagroup.wordpress.com
  3. 3. Recent Twitter Events <ul><li>Doubled in March ’09 </li></ul><ul><li>Grew 1300% in 2008 </li></ul><ul><li>Twestival – worldwide event to raise money to dig wells </li></ul><ul><li>First pics of plane in Hudson river </li></ul><ul><li>Ashton Kutcher first to a million followers </li></ul><ul><li>Demi stopped a suicide </li></ul>clutchmediagroup.wordpress.com
  4. 4. <ul><li>Twitter is strong on mobile </li></ul>clutchmediagroup.wordpress.com
  5. 5. <ul><li>88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less. </li></ul><ul><li>Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009 </li></ul>clutchmediagroup.wordpress.com
  6. 6. <ul><li>64% of marketers are using social media for 5 hours or more each week (39% for 10 or more hours weekly) </li></ul><ul><li>Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009 </li></ul>clutchmediagroup.wordpress.com
  7. 7. <ul><li>81% of all marketers indicated that the main advantage is generating exposure for the business </li></ul><ul><li>Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009 </li></ul>clutchmediagroup.wordpress.com
  8. 8. Getting started <ul><li>Sign up and listen </li></ul>clutchmediagroup.wordpress.com
  9. 9. Getting started <ul><li>Develop a plan </li></ul>clutchmediagroup.wordpress.com
  10. 10. Getting started <ul><li>Define the audience </li></ul>clutchmediagroup.wordpress.com
  11. 11. Getting started <ul><li>Have contingencies </li></ul>clutchmediagroup.wordpress.com
  12. 12. Getting started <ul><li>Generate relevant and interesting content </li></ul>clutchmediagroup.wordpress.com
  13. 13. What Will I Say? <ul><li>Be open, honest and authentic </li></ul><ul><li>Have a personality, a perspective and passion </li></ul><ul><li>Listen more than you talk </li></ul><ul><li>Be helpful </li></ul><ul><li>Give more than take (DBTG!) </li></ul><ul><li>Build trust </li></ul><ul><li>Add value </li></ul>clutchmediagroup.wordpress.com
  14. 14. What to Tweet <ul><li>Be interesting </li></ul><ul><li>Be funny </li></ul><ul><li>Share a fact </li></ul><ul><li>Share a link </li></ul><ul><li>Make a comment </li></ul><ul><li>Make a prediction </li></ul>clutchmediagroup.wordpress.com <ul><li>Mention a change </li></ul><ul><li>Share feedback </li></ul><ul><li>Announce something new </li></ul><ul><li>Give congratulations </li></ul><ul><li>Share new content </li></ul>Reply and retweet interesting information
  15. 15. Tools to Reach Your Goal <ul><li>Tweetdeck.com – desktop app </li></ul><ul><li>Search.twitter.com – search conversations </li></ul><ul><li>Twellow.com – search users </li></ul><ul><li>Twitalyzer.com/Twittergrader.com - analytics </li></ul><ul><li>Follow Friday - recommendations </li></ul><ul><li>Twitscoop.com – hot topics </li></ul>clutchmediagroup.wordpress.com
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  21. 21. Twitter for Meetings <ul><li>Back channel conversations </li></ul><ul><li>Find and promote meeting events and parties </li></ul><ul><li>Tweetups </li></ul><ul><li>Hashtags # </li></ul><ul><li>Add value </li></ul><ul><li>Distribute content </li></ul>clutchmediagroup.wordpress.com
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  26. 26. Conclusion <ul><li>Not a magic bullet but a rich conversational channel </li></ul><ul><li>Your business will be at a core disadvantage without some type of engagement </li></ul><ul><li>Engage people without being that guy </li></ul>clutchmediagroup.wordpress.com
  27. 27. William Crozer 702.339.3002 [email_address] clutchmediagroup.wordpress.com
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