Twitter for Convention Services William Crozer Clutch Media Group April 22, 2009

What is Twitter? A utility to update your status to your connections Each message is limited to 140 characters, the length of SMS The action of posting a Twitter message is called “tweet” Tweets are public and searchable Get started at www.twitter.com clutchmediagroup.wordpress.com

A utility to update your status to your connections

Each message is limited to 140 characters, the length of SMS

The action of posting a Twitter message is called “tweet”

Tweets are public and searchable

Get started at www.twitter.com

Recent Twitter Events Doubled in March ’09 Grew 1300% in 2008 Twestival – worldwide event to raise money to dig wells First pics of plane in Hudson river Ashton Kutcher first to a million followers Demi stopped a suicide clutchmediagroup.wordpress.com

Doubled in March ’09

Grew 1300% in 2008

Twestival – worldwide event to raise money to dig wells

First pics of plane in Hudson river

Ashton Kutcher first to a million followers

Demi stopped a suicide

Twitter is strong on mobile clutchmediagroup.wordpress.com

Twitter is strong on mobile

88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less. Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009 clutchmediagroup.wordpress.com

88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.

Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009

64% of marketers are using social media for 5 hours or more each week (39% for 10 or more hours weekly) Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009 clutchmediagroup.wordpress.com

64% of marketers are using social media for 5 hours or more each week (39% for 10 or more hours weekly)

Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009

81% of all marketers indicated that the main advantage is generating exposure for the business Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009 clutchmediagroup.wordpress.com

81% of all marketers indicated that the main advantage is generating exposure for the business

Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009

Getting started Sign up and listen clutchmediagroup.wordpress.com

Sign up and listen

Getting started Develop a plan clutchmediagroup.wordpress.com

Develop a plan

Getting started Define the audience clutchmediagroup.wordpress.com

Define the audience

Getting started Have contingencies clutchmediagroup.wordpress.com

Have contingencies

Getting started Generate relevant and interesting content clutchmediagroup.wordpress.com

Generate relevant and interesting content

What Will I Say? Be open, honest and authentic Have a personality, a perspective and passion Listen more than you talk Be helpful Give more than take (DBTG!) Build trust Add value clutchmediagroup.wordpress.com

Be open, honest and authentic

Have a personality, a perspective and passion

Listen more than you talk

Be helpful

Give more than take (DBTG!)

Build trust

Add value

What to Tweet Be interesting Be funny Share a fact Share a link Make a comment Make a prediction clutchmediagroup.wordpress.com Mention a change Share feedback Announce something new Give congratulations Share new content Reply and retweet interesting information

Be interesting

Be funny

Share a fact

Share a link

Make a comment

Make a prediction

Mention a change

Share feedback

Announce something new

Give congratulations

Share new content

Tools to Reach Your Goal Tweetdeck.com – desktop app Search.twitter.com – search conversations Twellow.com – search users Twitalyzer.com/Twittergrader.com - analytics Follow Friday - recommendations Twitscoop.com – hot topics clutchmediagroup.wordpress.com

Tweetdeck.com – desktop app

Search.twitter.com – search conversations

Twellow.com – search users

Twitalyzer.com/Twittergrader.com - analytics

Follow Friday - recommendations

Twitscoop.com – hot topics

clutchmediagroup.wordpress.com

clutchmediagroup.wordpress.com

clutchmediagroup.wordpress.com

clutchmediagroup.wordpress.com

clutchmediagroup.wordpress.com

Twitter for Meetings Back channel conversations Find and promote meeting events and parties Tweetups Hashtags # Add value Distribute content clutchmediagroup.wordpress.com

Back channel conversations

Find and promote meeting events and parties

Tweetups

Hashtags #

Add value

Distribute content

clutchmediagroup.wordpress.com

clutchmediagroup.wordpress.com

clutchmediagroup.wordpress.com

clutchmediagroup.wordpress.com

Conclusion Not a magic bullet but a rich conversational channel Your business will be at a core disadvantage without some type of engagement Engage people without being that guy clutchmediagroup.wordpress.com

Not a magic bullet but a rich conversational channel

Your business will be at a core disadvantage without some type of engagement

Engage people without being that guy

William Crozer 702.339.3002 [email_address] clutchmediagroup.wordpress.com