Twitter for Convention Services

  • 499 views
Uploaded on

William Crozer from Clutch Media Group presented this information to the Las Vegas Convention Services Association meeting on April 22, 2009. The presentation covered basics about Twitter, significant …

William Crozer from Clutch Media Group presented this information to the Las Vegas Convention Services Association meeting on April 22, 2009. The presentation covered basics about Twitter, significant recent activities, which organizations are using it effectively in Las Vegas and how convention services organizations may use Twitter.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
499
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
20
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Twitter for Convention Services William Crozer Clutch Media Group April 22, 2009
  • 2. What is Twitter?
    • A utility to update your status to your connections
    • Each message is limited to 140 characters, the length of SMS
    • The action of posting a Twitter message is called “tweet”
    • Tweets are public and searchable
    • Get started at www.twitter.com
    clutchmediagroup.wordpress.com
  • 3. Recent Twitter Events
    • Doubled in March ’09
    • Grew 1300% in 2008
    • Twestival – worldwide event to raise money to dig wells
    • First pics of plane in Hudson river
    • Ashton Kutcher first to a million followers
    • Demi stopped a suicide
    clutchmediagroup.wordpress.com
  • 4.
    • Twitter is strong on mobile
    clutchmediagroup.wordpress.com
  • 5.
    • 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
    • Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009
    clutchmediagroup.wordpress.com
  • 6.
    • 64% of marketers are using social media for 5 hours or more each week (39% for 10 or more hours weekly)
    • Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009
    clutchmediagroup.wordpress.com
  • 7.
    • 81% of all marketers indicated that the main advantage is generating exposure for the business
    • Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009
    clutchmediagroup.wordpress.com
  • 8. Getting started
    • Sign up and listen
    clutchmediagroup.wordpress.com
  • 9. Getting started
    • Develop a plan
    clutchmediagroup.wordpress.com
  • 10. Getting started
    • Define the audience
    clutchmediagroup.wordpress.com
  • 11. Getting started
    • Have contingencies
    clutchmediagroup.wordpress.com
  • 12. Getting started
    • Generate relevant and interesting content
    clutchmediagroup.wordpress.com
  • 13. What Will I Say?
    • Be open, honest and authentic
    • Have a personality, a perspective and passion
    • Listen more than you talk
    • Be helpful
    • Give more than take (DBTG!)
    • Build trust
    • Add value
    clutchmediagroup.wordpress.com
  • 14. What to Tweet
    • Be interesting
    • Be funny
    • Share a fact
    • Share a link
    • Make a comment
    • Make a prediction
    clutchmediagroup.wordpress.com
    • Mention a change
    • Share feedback
    • Announce something new
    • Give congratulations
    • Share new content
    Reply and retweet interesting information
  • 15. Tools to Reach Your Goal
    • Tweetdeck.com – desktop app
    • Search.twitter.com – search conversations
    • Twellow.com – search users
    • Twitalyzer.com/Twittergrader.com - analytics
    • Follow Friday - recommendations
    • Twitscoop.com – hot topics
    clutchmediagroup.wordpress.com
  • 16. clutchmediagroup.wordpress.com
  • 17. clutchmediagroup.wordpress.com
  • 18. clutchmediagroup.wordpress.com
  • 19. clutchmediagroup.wordpress.com
  • 20. clutchmediagroup.wordpress.com
  • 21. Twitter for Meetings
    • Back channel conversations
    • Find and promote meeting events and parties
    • Tweetups
    • Hashtags #
    • Add value
    • Distribute content
    clutchmediagroup.wordpress.com
  • 22. clutchmediagroup.wordpress.com
  • 23. clutchmediagroup.wordpress.com
  • 24. clutchmediagroup.wordpress.com
  • 25. clutchmediagroup.wordpress.com
  • 26. Conclusion
    • Not a magic bullet but a rich conversational channel
    • Your business will be at a core disadvantage without some type of engagement
    • Engage people without being that guy
    clutchmediagroup.wordpress.com
  • 27. William Crozer 702.339.3002 [email_address] clutchmediagroup.wordpress.com