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THE AUSTRIAN PERSPECTIVE
A unique approach to sector support
    Gertraud Leimüller - President of the
    Austrian Creative Industries Platform
        “creativ wirtschaft austria”
Austrian Creative Industries
in numbers

                                      ●   36.000 companies = 10% of all
                                          companies in Austria.
                                      ●   Staff (including self-employed
                                          persons) 127.041 = 4% of all
                                          persons employed
                                      ●   Turnover of EUR 18.5 billion =
                                          2.6% of BNP – more than tourism
                                      ●   single-person enterprises (SPEs) is
                                          a characteristic: 63 out of 100
                                          creative enterprises are self-
                                          employed

                                                                                   2

www.creativwirtschaft.at   Source: FOURTH AUSTRIAN REPORT ON CREATIVE INDUSTRIES
Innovation Policy Approach

 evolve                      Ministry of economics
                             responsible body of the
 Initiative to promote       initiative
 innovation in the CI




                              cwa / WKÖ
Austrian economic             Representations of
service/„impulse“ –           interests / networks &
financial support for CI      professionalization

                                                       3
www.creativwirtschaft.at
cwa - Measures
    creativ wirtschaft austria (cws) is a competence
     centre for creative entrepreneurs and individuals
     and represents the interests of the Austrian
     creative economy country-wide since 2003
     • Active shaping of the economic framework
       conditions
     • Austrian CI-reports and the commission of CI studies
     • Concrete services, as publications, „creative
       depot“, hotline, e.g.
     • Developement of new instruments such as „Choch3“
       (Education und networking)
     • Networks: networking events such as „Exchange“,
       platform for experts


                                                              4

www.creativwirtschaft.at
CI - Network in Austria
Social Network Analysis




                           5
www.creativwirtschaft.at
Network & Institutions 2009




                              6
www.creativwirtschaft.at
Networks create Identity – Example 2
Expert Network Kreativwirtschaft


                   Netzwerk Design & Medien
                    www.netzwerk-design.at




                                              7
www.creativwirtschaft.at
Networks create Identity – Example 2:
Creative Community Coaching
                                     ●   group-mentoring in a selected,
                                         continued peer group
                           method
                                     ●   bottom up strategy- learning in the
                                         network
                                     ●   professional accompaniment &
                                         interactive methods: role play,
                                         theatre-educational strategy
                                     ●   user generated input - Inputs of
                                         external experts if it is necessary
                                     ✔ setup of stable networks

                           benefit   ✔ strengthening of the entrepreneur„s
                                       personality & economic
                                       empowerment
                                     ✔ further developement USP & business
                                       idea


                                                                           8
www.creativwirtschaft.at

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Gertraud leimueller creative austria s2_ecc2012

  • 1. THE AUSTRIAN PERSPECTIVE A unique approach to sector support Gertraud Leimüller - President of the Austrian Creative Industries Platform “creativ wirtschaft austria”
  • 2. Austrian Creative Industries in numbers ● 36.000 companies = 10% of all companies in Austria. ● Staff (including self-employed persons) 127.041 = 4% of all persons employed ● Turnover of EUR 18.5 billion = 2.6% of BNP – more than tourism ● single-person enterprises (SPEs) is a characteristic: 63 out of 100 creative enterprises are self- employed 2 www.creativwirtschaft.at Source: FOURTH AUSTRIAN REPORT ON CREATIVE INDUSTRIES
  • 3. Innovation Policy Approach evolve Ministry of economics responsible body of the Initiative to promote initiative innovation in the CI cwa / WKÖ Austrian economic Representations of service/„impulse“ – interests / networks & financial support for CI professionalization 3 www.creativwirtschaft.at
  • 4. cwa - Measures  creativ wirtschaft austria (cws) is a competence centre for creative entrepreneurs and individuals and represents the interests of the Austrian creative economy country-wide since 2003 • Active shaping of the economic framework conditions • Austrian CI-reports and the commission of CI studies • Concrete services, as publications, „creative depot“, hotline, e.g. • Developement of new instruments such as „Choch3“ (Education und networking) • Networks: networking events such as „Exchange“, platform for experts 4 www.creativwirtschaft.at
  • 5. CI - Network in Austria Social Network Analysis 5 www.creativwirtschaft.at
  • 6. Network & Institutions 2009 6 www.creativwirtschaft.at
  • 7. Networks create Identity – Example 2 Expert Network Kreativwirtschaft Netzwerk Design & Medien www.netzwerk-design.at 7 www.creativwirtschaft.at
  • 8. Networks create Identity – Example 2: Creative Community Coaching ● group-mentoring in a selected, continued peer group method ● bottom up strategy- learning in the network ● professional accompaniment & interactive methods: role play, theatre-educational strategy ● user generated input - Inputs of external experts if it is necessary ✔ setup of stable networks benefit ✔ strengthening of the entrepreneur„s personality & economic empowerment ✔ further developement USP & business idea 8 www.creativwirtschaft.at