Daniel stuerzebecher eccl s2_ecc2012

European Creative Cluster Lab (ECCL) European Cluster Conference 2012 Daniel Stürzebecher 20.04.2012MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 1

European Creative Industries Alliance Expert Forum in Innovative Creative IndustriesForum of 20 -25 Experts to discuss how industrial innovation policy can strengthen creative industries in Europe Policy Learning Platform Platform for 20 members to jointly develop better policies through peer review, twinning joint activities, etc. Information service and Awareness raising Pilot Action I Pilot Action II Pilot Action III guidance Public-private Public-private Public private partnership on partnership on partnership on cluster better business better access to excellence and support finance cooperation 2

Key MessageThe European Creative Cluster Lab…“…is a think tank and beta site for newapproaches, instruments and processes forcreative cluster management in creativeand traditional industries in Europe.” MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 3

Challenges European Creative Cluster Lab Creative Industries -1 Area of increasing economic Importance Incubation, Innovation Managing Creativity and and Creativity Creative Teams Creative Industries and Ministudies and new models Trainings and coachings2 creative- based Organisations are different in managing Relationships and Production Lack of Methods, Tools, Schemes and Cross Sectorial New Collaboration3 Innovative Practices in Cluster Aspect of Collaboration btw. Approaches Organisations Creative and Traditional btw. Creative Clusters Industries Clusters Social Media Lab, Collaboration Pilots, Living Creative Camps Labs Instruments and Tool New Approaches for Mentoring, Pilot Activities and Boxes for Cluster Support to Creative Ambassador and Implementation Management Industries Training Schemes Results Main Objectives Impacts 50 Cluster all over Europe 1 Improving Cluster Management for Creative Industries linked Fostering Inter Creative Cluster Cooperation and Cross- Reaching Creative SME’s all 2 sectorial Knowledge Spill-over - Regionally and Internationally over Europe Development of New Creative Cluster Support for Creative 10 Pilot Actions conducted: 3 SME’s - Cross sectorial Develop new Creative Industries related - International 4 Cluster Management Tools and Business Models - Social Community based MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 4

Creative Industries – Challenges Challenges Creative Industries - 1 Area of increasing economic Importance Creative Industries and 2 creative- based Organisations are different in managing Relationships and Production Lack of Methods, Tools, Schemes and 3 Innovative Practices in Cluster Aspect of Organisations MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 5

Challenges Creative Industries -1 Area of increasing economic Importance Creative Industries and2 creative- based Organisations are different in managing Relationships and Production Lack of Methods, Tools, Schemes and3 Innovative Practices in Cluster Aspect of Organisations MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 6

Challenges European Creative Cluster Lab Creative Industries -1 Area of increasing economic Importance Creative Industries and2 Incubation, Innovation creative- based Organisations are different in managing Relationships and Production Managing Creativity and and Creativity Lack of Methods, Tools, Schemes and Creative Teams3 Innovative Practices in Cluster Aspect of Ministudies and new models Organisations Trainings and coachings New Collaboration Cross Sectorial Approaches Collaboration btw. btw. Creative Clusters Creative and Traditional Social Media Lab, Industries Clusters Creative Camps Collaboration Pilots, Living Labs Instruments and New Approaches Mentoring and Pilot Activities Tool Boxes for for Support to Training and Cluster Creative Schemes Implementation Management Industries MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 7

Challenges European Creative Cluster Lab Creative Industries -1 Area of increasing economic Importance Incubation, Innovation Managing Creativity and and Creativity Creative Teams Creative Industries and Ministudies and new models Trainings and coachings2 creative- based Organisations are different in managing Relationships and Production Lack of Methods, Tools, Schemes and Cross Sectorial New Collaboration3 Innovative Practices in Cluster Aspect of Collaboration btw. Approaches Organisations Creative and Traditional btw. Creative Clusters Industries Clusters Social Media Lab, Collaboration Pilots, Living Creative Camps Labs Instruments and Tool New Approaches for Mentoring, Pilot Activities and Boxes for Cluster Support to Creative Ambassador and Implementation Management Industries Training Schemes MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 8

Challenges European Creative Cluster Lab Creative Industries -1 Area of increasing economic Importance Incubation, Innovation Managing Creativity and and Creativity Creative Teams Creative Industries and Ministudies and new models Trainings and coachings2 creative- based Organisations are different in managing Relationships and Production Lack of Methods, Tools, Schemes and Cross Sectorial New Collaboration3 Innovative Practices in Cluster Aspect of Collaboration btw. Approaches Creative and Traditional Organisations Results btw. Creative Clusters Industries Clusters Social Media Lab, Collaboration Pilots, Living Main Objectives Creative Camps Impacts Labs 1 Improving Cluster Management for Creative Industries 50 Cluster all over Europe linked Fostering Inter Creative Cluster Cooperation and Cross- Reaching Creative SME’s all 2 sectorial Knowledge Spill-over - Regionally and Internationally over Europe Instruments and Tool New Approaches for Mentoring, Boxes for Cluster Support to Creative Ambassador and Pilot Activities and Development of New Creative Cluster Support for Creative Implementation 3 Management SME’s Industries 10 Pilot Actions Training Schemes conducted: - Cross sectorial Develop new Creative Industries related - International 4 Cluster Management Tools and Business Models - Social Community based MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 9

Challenges European Creative Cluster Lab Creative Industries -1 Area of increasing economic Importance Incubation, Innovation Managing Creativity and and Creativity Creative Teams Creative Industries and Ministudies and new models Trainings and coachings2 creative- based Organisations are different in managing Relationships and Production Lack of Methods, Tools, Schemes and Cross Sectorial New Collaboration3 Innovative Practices in Cluster Aspect of Collaboration btw. Approaches Organisations Creative and Traditional btw. Creative Clusters Industries Clusters Social Media Lab, Collaboration Pilots, Living Creative Camps Labs Instruments and Tool New Approaches for Mentoring, Pilot Activities and Boxes for Cluster Support to Creative Ambassador and Implementation Management Industries Training Schemes Results Main Objectives Impacts 50 Cluster all over Europe 1 Improving Cluster Management for Creative Industries linked Fostering Inter Creative Cluster Cooperation and Cross- Reaching Creative SME’s all 2 sectorial Knowledge Spill-over - Regionally and Internationally over Europe Development of New Creative Cluster Support for Creative 10 Pilot Actions conducted: 3 SME’s - Cross sectorial Develop new Creative Industries related - International 4 Cluster Management Tools and Business Models - Social Community based MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 10

European Creative Cluster Lab – Managing Networked Creativity to boost European Competitiveness Overview – Letters of Support Region Lombardia Technologie- und University of Lille Marketinggesellschaft (TMG) Millenium Project Science and Technology Generalitat of Catalunya - Culture Department CSP – University of Lille Bristol City Council - ImMediaTe – Filas Innovazione Nelle ICT Sciences Humaines Economic Development European Cluster Tallinn City Enterprise Cluster-Excellence.eu Nord-Pas de Calais - Managers‘ Club Board City of Copenhagen regional council City of Amsterdam – Economics Affairs Department European Cluster Collaboration Platform Le Fresnoy, Studio national des arts contemporains Ministry of Finance andEconomics; Baden-Württemberg Milano Metropoli Cluster Creative Industries Baden- Württemberg District of Creativity TACTICS Network European Interest Group of Austria Creativity and Innovation (EICI) Wirtschaftsservice How to Grow (EDC) Coworking Stuttgart ACCIÓ- EconomicDevelopment Agency SAR Marketing Communication Association OPTOKLASTER- Mazovian Photonics Technology Cluster Eurometropolis Lille- Kortrijk-Tournai Regions-of-Knowledge National Endowment for Science, Architecture, Engineering Mazovia Klaster ICT Technology and the Arts (NESTA) and Design Stuttgart (aed) Centrum Cybernetyki Mazowiecki Sojusz Energetyczny Clusterland Creative Zürich medien forum freiburg Oberösterreich InnoTrain IT Alternatywny Klaster Ad Artis SAR Art Popakademie Baden- Informatyczny Foundation Württemberg EDU Cluster Barcelona Activa Barcelona Design Centre Baden-Württemberg: Stowarzyszenie Twórców Connected Grafiki Użytkowej kre(h)tiv HannoverContributor Multiplier

BE PART OF THE ECCLAND CONTRIBUTE TO… Pilots Creative Cluster Trainings Case Studies Mini Studies Cluster Management Staff Exchange International Cluster Matchmakings Creative Camps Cooperation Projects MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 12

ECCL – Tangible outcomes and results Formulating Processing Outline Proof of concepts Proof of concepts Recommendations Recommendations Outcomes Managing Networked Creativity to Boost European Project Ministudies and Report/Greenbook new models Pilot Activities and New Approaches Pilot Activities and Implementation Implementation for Support to Competitiveness Creative Industries Collaboration Trainings and Pilots, Living coachings Labs Project Report/GreenbookSocial Media Lab, Instruments and Creative Camps Tool Boxes Constant Dissemination of concepts (e.g. Keynote TCI-Conference 2014) MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 13

ECCL as Pilot Case The way we work in ECCL can be the blueprint for the way creative clusters collaborate MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 14

ECCL Target Groups Target Groups Direct benificaries Creative Cluster initiatives participating in this Strand 8 SMEs in Clusters participating in this Strand 900 Creative and traditional clusters participating in the Call / all Strands 25 Supporter of ECCL/ Associated Partners to be ~50 Indirect beneficiaries: Relevant cluster initiatives identified via relevant European Initiatives and projects: • EICI – European Interest Group on Creativity and Innovation • European Cluster Collaboration Platform 50 • European Cluster Managers’ Club • European Cluster Observatory • TCI – the global practitioners network for competitiveness, clusters and innovation Other European Clusters and SMEs through spill overs and collaboration activities 200 linked MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 15

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Daniel stuerzebecher eccl s2_ecc2012

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