07 reiss schmidt-eccp_day 2_ecc 2012

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07 reiss schmidt-eccp_day 2_ecc 2012

  1. 1. European Cluster Collaboration Platform (ECCP) Where the platform comes from and where it goes to. What is the potential of the ECCP and its MoUs? How do cluster organizations currently help SMEs to become more international? How to move forward?
  2. 2. Background description Survey: Largest European survey among cluster organisations and cluster policy makers; 420 participants Outcome: There was a need for clusters to network even beyond national borders to develop their full potential for the benefit of their SMEs. Solution: A online collaboration tool fostering cooperation between both clusters and their SMEs all over Europe and beyond. European Commission Enterprise and Industry 26.04.2012 2
  3. 3. The History of ECCP www.clusterobservatory.eu Innovation PlatformOnline Knowledge Platform Collaboration Platform Collaboration Cluster Cluster Cluster Mapping organisation / Platform Cluster member organisation benchmarking profiles Regional Framework Conditions Marketplace Sectoral communities and EU projects information Cluster Library European Commission Enterprise and Industry 26.04.2012 3
  4. 4. Status quo: ECCP now part of ECM European Commission Enterprise and Industry 26.04.2012 4
  5. 5. Key figures on ECCP April 2012 • 1340 registered users (30 +) • 621 cluster org. registered (15 +) • 40.979 visitors (since launch) • 43 communities • 353 documents in library • 181 events European Commission Enterprise and Industry 26.04.2012 5
  6. 6. The potential of ECCP European Commission Enterprise and Industry 26.04.2012 6
  7. 7. Survey (1)• 167 users joined the survey (14.6 % of all registered users!)• Do you see – on a medium term – ECCP being a useful tool to foster collaboration between European clusters and clusters from BRAZIL? I disagree I totally disagree 8,90% 0,68% I totally agree 21,92% I partly agree 30,82% I agree 37,67% European Commission Enterprise and Industry 26.04.2012 7
  8. 8. Survey (2)…SME members on the map – find suitablepartners for collaboration within Europe? I disagree I totally disagree 6,71% 3,05% I partly agree 11,59% I totally agree 38,41% I agree 40,24% European Commission Enterprise and Industry 26.04.2012 8
  9. 9. Survey (3)…SME members on the map – find suitablepartners for collaboration globally? I totally disagree I disagree 5,59% 11,80% I totally agree 19,25% I partly agree 29,81% I agree 33,54% European Commission Enterprise and Industry 26.04.2012 9
  10. 10. Outlook: SME-internationalizationthrough clusters; paving the way (1) European Commission Enterprise and Industry 26.04.2012 10
  11. 11. Outlook: SME-internationalizationthrough clusters; paving the way (2) MoUs, events, documents, threads, international projects, matchmaking events (coming soon) European Commission Enterprise and Industry 26.04.2012 11
  12. 12. Outlook: SME-internationalization through clusters; paving the way (3) Mapping ofclusters -globally• A tool to find suitable clusters•A tool to find their SMEs (under construction) European Commission Enterprise and Industry 26.04.2012 12
  13. 13. Outlook: SME-internationalizationthrough clusters; paving the wayMapping of SMEs through clusters European Commission Enterprise and Industry 26.04.2012 13
  14. 14. Crowdsourcing (e.g integration of the customer)An approach used successfully by Procter & Gamble, Dell or StarbucksOutlook: Users might take over the market research, the productdevelopment or the product design => the customer might decide whichproduct will be produced (The customer is king) European Commission Enterprise and Industry 26.04.2012 14
  15. 15. Crowdsourcing: Example• Key Message: Rob McEwen is the Founder, Chairman and CEO of Goldcorp. Shared his company’s proprietary geological data so that people all over the world could do the gold prospecting for him.• Problem: Low performance but high costs to produce one once of gold• Solution: Triggering a new gold rush by issuing an extraordinary challenge. He put all his company’s geological data (which went back as far as 1948) into a file and shared it with the whole world. McEwen hoped that outside experts would tell him where to find the next six million ounces of gold. In return he offered $575,000 in prizes to the participants with the best methods.• People from different sectors participated• Outcome: In all more than 110 sites were identified and 50% of these were previously unknown to the company. Of these new targets, more than 80 per cent yielded significant gold reserves. McEwen believes that this collaborative process cut two, maybe three years off the company’s exploration time. And the worth of this gold has so far exceeded $6 billion in value. The prize money was only a little over half a million dollars, so it was a fantastic value for money investment, and much cheaper than continuing with unproductive exploratory drilling. European Commission Enterprise and Industry 26.04.2012 15
  16. 16. More than 80% of all innovation are a recombination of existing knowledgeProf. Franke: (Schumpeter 1937)Fairness is the key tomake crowdsourcing areal success! Definition of CROWDSOURCING the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers European Commission Enterprise and Industry 26.04.2012 16
  17. 17. Goals Increase competitiveness Access to innovation Support international activities (export) Focus: Needs of SMEs Fairness and trust: The Corner stones of success European Commission Enterprise and Industry 26.04.2012 17
  18. 18. ECG can offer platform for ECG can bid for EU funding collaboration and continue Activities for activities/projects. E.g. therelevant ECMC services (European extension of the European Cluster Manager of the Year Cluster Collaboration Platform Award, etc.) TCI Secretariat provides ECG creates own legal structure Organisation administrative support as to (German “Verein”) and TCI interest groups/contact governance structure points European Cluster TCI – Other European ClusterManagers’ Club (ECMC) Global Network Networks European Commission Enterprise and Industry 26.04.2012 18
  19. 19. Join now!www.clustercollaboration.eu >>Looking forward meeting you on ECCP Thank you very much for your attention! European Commission Enterprise and Industry 26.04.2012 19
  20. 20. Contact & InformationChristoph Matthias Reiss-SchmidtProject Manager (EU-projects)Clusterland Oberösterreich GmbHTel: +43 732 79810-5157Fax: +43 732 79810-5110Mobile: +43 664 8186586christoph. Reiss-schmidt@clusterland.atwww.clusterland.atClusterland Oberösterreich GmbH supports cluster and network initiatives.It promotes innovation through cooperation and competence in order toenhance the competitiveness of enterprises.All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides maybe reproduced, copied or distributed in any form or by any means without prior written permission ofClusterland Oberösterreich GmbH. European Commission Enterprise and Industry 26.04.2012 20
  21. 21. BACKUPTool to foster collaboration European Commission Enterprise and Industry 26.04.2012 21
  22. 22. Collaboration with Brazil European Commission Enterprise and Industry 26.04.2012 22
  23. 23. Collaboration with China European Commission Enterprise and Industry 26.04.2012 23
  24. 24. Collaboration with India European Commission Enterprise and Industry 26.04.2012 24
  25. 25. Collaboration with Japan European Commission Enterprise and Industry 26.04.2012 25
  26. 26. Collaboration with Korea European Commission Enterprise and Industry 26.04.2012 26
  27. 27. Collaboration with Tunesia European Commission Enterprise and Industry 26.04.2012 27
  28. 28. Collaboration with the USA European Commission Enterprise and Industry 26.04.2012 28
  29. 29. Visibility European Commission Enterprise and Industry 26.04.2012 29
  30. 30. Mapping feature European Commission Enterprise and Industry 26.04.2012 30
  31. 31. Finding project partners European Commission Enterprise and Industry 26.04.2012 31
  32. 32. Find (develop) project ideas European Commission Enterprise and Industry 26.04.2012 32
  33. 33. Finding/receiving news European Commission Enterprise and Industry 26.04.2012 33
  34. 34. Finding key events European Commission Enterprise and Industry 26.04.2012 34
  35. 35. Discussions European Commission Enterprise and Industry 26.04.2012 35
  36. 36. Use of message board European Commission Enterprise and Industry 26.04.2012 36
  37. 37. SME members - finding partners withinEurope European Commission Enterprise and Industry 26.04.2012 37
  38. 38. SME members - finding partners globally European Commission Enterprise and Industry 26.04.2012 38

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