03 eccp and cee day3_ecc2012
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  • 1. The European Cluster Collaboration Platform and its international and CEE dimension
  • 2. Comparison:Global/European economyThe global economy The European Union (EU-27)- GDP (purchasing power paritiy): -GDP (purchasing power paritiy): $74.54 trillion (2010) € 15.170 trillion (2010)- GDP (real growth rate): 4.9% (2010) - GDP (real growth rate): 1,8 % (2010)- Labor force: 3.228 billion (2010 est.) -Labor force: 239.3 million (2010)- Unemployment rate: 8.7% (2010 est.) - Unemployment rate: 9.6 % (2010)- Budget surplus (+) or deficit (-): -Budget surplus (+) or deficit (-): -5.3% of GDP (2010 est.) -6,4 % of GDP (2010) Source: Central Intelligence Agency (www.cia.gov) European Commission Enterprise and Industry 26.04.2012 2
  • 3. CEE-region Facts and figures • 9 Countries • 78 regions • 148 Mio citizens (28% of EU population) • 1,050,00 square kilometers = a fifth of the EU landmass • very heterogeneous European Commission Enterprise and Industry 26.04.2012 3
  • 4. The MoU countries BRAZIL REPUBLIC OF KOREA- GDP (purchasing power paritiy): $2.172 trillion (2010 est.) - GDP (purchasing power paritiy): $1.459 trillion (2010 est.)- GDP (real growth rate): 7.5% - GDP (real growth rate): 6.1% (2010 est.) (2010 est.)- Labor force: 102.2 million (2010 est.) - Labor force: 24.75 million (2010 est.)- Unemployment rate: 6.7% (2010 est.) - Unemployment rate: 3.7% (2010 est.) - Budget surplus (+) or deficit (-):- Budget surplus (+) or deficit (-): 1.3% of GDP (2010 est.) 2.9% of GDP (2010 est.) Source: Central Intelligence Agency (www.cia.gov) European Commission Enterprise and Industry 26.04.2012 4
  • 5. What makes clusters and their SMEscompetitive?Cooperation not competition is needed Utilizing full innovation potential Synergies are created via networking Acceleration of know-how and innovation always knowing whom to contact (cluster) European Commission Enterprise and Industry 26.04.2012 5
  • 6. European CommissionEnterprise and Industry 26.04.2012 6
  • 7. The potential of ECCP European Commission Enterprise and Industry 26.04.2012 7
  • 8. Mapping of Clusters and their SMEs European Commission Enterprise and Industry 26.04.2012 8
  • 9. Value of Branding• Reduction of complexity• Increase of added value• cultural product (emotionally triggered), increases awareness• boosting innovation European Commission Enterprise and Industry 26.04.2012 9
  • 10. Branding Branding value not often used for Story telling: “best clusters (TACTICS) practice cases” European Commission Enterprise and Industry 26.04.2012 10
  • 11. „Tell us your story“ European Commission Enterprise and Industry 26.04.2012 11
  • 12. Branding via Labeling (Bronze Label) European Commission Enterprise and Industry 26.04.2012 12
  • 13. Branding via Labeling (Gold Label) European Commission Enterprise and Industry 26.04.2012 13
  • 14. Competition:„put your cluster on the map“ (voting) European Commission Enterprise and Industry 26.04.2012 14
  • 15. Next steps• Register as a user• Register your cluster with full profile• Upload your SMEs• Use this platform actively (add content etc.)• Benefit from this collaboration tool• Further questions: Visit the booth! European Commission Enterprise and Industry 26.04.2012 15
  • 16. Contact & InformationChristoph Matthias Reiss-SchmidtProject Manager (EU-projects)Clusterland Oberösterreich GmbHTel: +43 732 79810-5157Fax: +43 732 79810-5110Mobile: +43 664 8186586christoph. Reiss-schmidt@clusterland.atwww.clusterland.atClusterland Oberösterreich GmbH supports cluster and network initiatives.It promotes innovation through cooperation and competence in order toenhance the competitiveness of enterprises.All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides maybe reproduced, copied or distributed in any form or by any means without prior written permission ofClusterland Oberösterreich GmbH. European Commission Enterprise and Industry 26.04.2012 16