Rocking the Daisies

20 November 2008 Presentation to PR Success Strategies Conference ROCKING THE DAISIES CASE STUDY Arrow back to return to previous slide Arrow forward to proceed to next slide Spacebar to pause or continue Presentation runs automatically up to the title slide Thereafter press the spacebar or mouse click to proceed Catherine Lückhoff

25 February 2009 Presentation to HeavyChef

The RTD campaign

The facebook group
4012 members
424 wall posts
Various discussion topics

The facebook profile
334 friends

The facebook event
3552 confirmed guests
2668 maybe attending
(total event attendance = 10,300)

The facebook event
To initiate WOM/viral campaigns
To communicate with key target markets
To offer sponsor and media partners branding opportunities
To communicate with members directly
To upload rich media content (videos, pictures, mp3’s)
To drive competitions
To initiate conversations
To include your audience in a meaningful way
FB is a great platform through which:

Twitter

YouTube

Blogging competition

Blog power
Competition results:
33 dedicated posts
1381 page views
771 visits
95 tags linking back to RTD and Digicape websites
Exponential readership from each individual blog

RTD Red Bull RADAR Project

Power of community
Competition results:
28 000 votes
15 000 unique voters
35 bands signed up
Top 5 music judges in the country
First campaign of its kind in SA
1 winner

Converging online, offline and mobile
Online articles = 86 (Excl Channel24.co.za)
Relevant online mentions tracked by Brandseye = 476 (1 Aug - 13 Nov)
Blog posts = 54+
Magazine articles = 80
Newspaper articles = 68
Radio interviews = 36 (Excl. Radio5)
TV interviews = 7 (Excl. MK coverage)
Mobile site hits over 1.5 wks:
517 Unique Browsers
4,059 Page Impressions
(7.8 pages per user)
Results from RTD media campaign:

Dealing with media Push vs. pull, pull vs. push - year on year growth

How long is a piece of string?

Challenges and lessons

RTD 2009

Remember, remember …
Choose your tools wisely
T-E-A-M
Think like everyone else
Never pull favours
Budget for the unknown
Ubuntu
Collaboration, celebration
Doh, re, me spells strategy
Content is KING
Give as good as you get
Track and evaluate
Be wise, condomise

Play Hard - Tread Lightly

20 November 2008 Presentation to PR Success Strategies Conference THANK YOU Arrow back to return to previous slide Arrow forward to proceed to next slide Spacebar to pause or continue

Rocking the Daisies

by Catherine Lückhoff on Feb 26, 2009

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Rocking the Daisies — Presentation Transcript

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