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"Принципи налаштування пошукових кампаній в Google Adwords". Дмитро Мелінишин

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Тези:

• Базові принципи реклами в Google:
+ принцип релевантності
+ принцип аукціону

• Структура пошукової рекламної кампанії в Google Adwords:
+ по типу ключових слів
+ по джерелах трафіка
+ по об’єму трафіка

• Набільш ефективні типи відповідностей ключових слів:
+ модифікована відповідність, строга відповідність, мінус-слова

• Додаткові фішки:
+ розширення пошукових оголошень
+ використання поля Display URL
+ групування ключових слів
+ написання оголошень
+ деякі застереження

• Бюджети і ставки:
+ консолідований бюджет
+ управління ставками

• Лірика: про палочку-виручалочку та інші магічні предмети

Published in: Business
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"Принципи налаштування пошукових кампаній в Google Adwords". Дмитро Мелінишин

  1. 1. Google Adwords C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  2. 2. : , landing page , 50 000 keyword ad landing page C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  3. 3. : , keywordAd GroupCampaign C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  4. 4. ? + C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  5. 5. : Campaign Type Campaign Ad Group Keyword : : : : C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  6. 6. : Campaign Type Campaign Ad Group Keyword : 50000 + : 15% – C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  7. 7. Campaign Type Campaign Keyword type Keyword “+” “+” + “+” + “[ ]” ] “+” : 50000 + “+” : (negative exact match) C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  8. 8. : URL C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  9. 9. : 2 Display URL C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  10. 10. , . C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  11. 11. - 20 1 – C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  12. 12. : C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
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  15. 15. C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m

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