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SaaS & Cloud Alliances : What is IBM France's Club Alliances [SaaS, Cloud] ?
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SaaS & Cloud Alliances : What is IBM France's Club Alliances [SaaS, Cloud] ?

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"Club Alliances" [www.cluballiances.com] is an IBM France initiative to help ISVs and Integrators develop their SaaS Business by providing them with a full range of services and support in areas like …

"Club Alliances" [www.cluballiances.com] is an IBM France initiative to help ISVs and Integrators develop their SaaS Business by providing them with a full range of services and support in areas like : application development, solution packaging, marketing, sales & business development, business integration, hosting, IaaS, PaaS...

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  • 1. What is IBM’s Club Alliances ? Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Business Partner Organization - IBM France
  • 2. The IBM France Club Alliances Initiative
    • ISVs, Integrators and Consultants collaborate to…
      • Formalize
      • Sell
      • Deliver…
    • … Business Solutions, powered by IBM…
      • for Industry Verticals
      • and Lines of Business…
    • … as-a-service :
      • BPaaS [Business Process as a Service]
      • SaaS [Software as a Service]
      • PaaS [Platform as a Service]
      • IaaS [Infrastructure as a Service]
  • 3. ISVs, Integrators and Consultants come to Club Alliances to develop their « as a service » Business by :
    • Forming relevant partnerships and alliances
    • Co-building, co-marketing, co-selling, co-delivering Business Solutions « as a service ».
    • Sharing best practices and mutualizing resources
    • Getting « powered by IBM »
  • 4. Club Alliances promotes a Solution as a Service Model
  • 5. Solutions as a Service for Industry Verticals and LOB Industry Sector Manufac-turing Transpor-tation Healthcare Retail Sales & Marketing CFO R&D … LOB HR Local Gvt … CIO
  • 6. A clear Need for Marketing 2.0 ! Source IDC, estimate is at the lower boundary of the market numbers Reaching 200k+ Mid-Market companies in France is uneconomical through “push” marketing alone. “ Pull” marketing is key to reach the full breadth of the French Mid-Market. IDF Ouest: 396 840 companies Main Sectors : Agriculture, fishing industries, meat and all agro industries, Telco, Industry (electronics, mechanic equipments boat construction, Services (tourism) IDF: 688 775 companies Main Sectors : Services (to enterprises), Retail, R&D, Industries (printing, consumer goods, pharma, perfumes, equipments, auto), Media and Telco.
  • 7. Club Alliances leverages an innovative 2.0 “Marketing Mutualization” approach
    • Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find :
      • A fair choice of Coopetitive Solutions, covering key challenges/needs
      • Best of Breed or Whole Solutions to cover most of their Industry or LOB needs
      • An “ as as Service ” Business Value Proposition, including “powered by IBM”…
  • 8.  
  • 9. Contractual relationships for Solutions as a Service Club Alliances SaaS Platform Partners End Customer Club Alliances Members Business Integrator Large Customer or Federation MARKET IBM
  • 10. Contact ! The best way to predict the future is to invent it - Alan Kay Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Business Partner Organization - IBM France

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