What is IBM’s Club Alliances ? Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Business Partner Organization - IBM France

The IBM France Club Alliances Initiative ISVs, Integrators and Consultants collaborate to… Formalize Sell Deliver… … Business Solutions, powered by IBM… for Industry Verticals and Lines of Business… … as-a-service : BPaaS [Business Process as a Service] SaaS [Software as a Service] PaaS [Platform as a Service] IaaS [Infrastructure as a Service]

ISVs, Integrators and Consultants collaborate to…

Formalize

Sell

Deliver…

… Business Solutions, powered by IBM…

for Industry Verticals

and Lines of Business…

… as-a-service :

BPaaS [Business Process as a Service]

SaaS [Software as a Service]

PaaS [Platform as a Service]

IaaS [Infrastructure as a Service]

ISVs, Integrators and Consultants come to Club Alliances to develop their « as a service » Business by : Forming relevant partnerships and alliances Co-building, co-marketing, co-selling, co-delivering Business Solutions « as a service ». Sharing best practices and mutualizing resources Getting « powered by IBM »

Forming relevant partnerships and alliances

Co-building, co-marketing, co-selling, co-delivering Business Solutions « as a service ».

Sharing best practices and mutualizing resources

Getting « powered by IBM »

Club Alliances promotes a Solution as a Service Model

Solutions as a Service for Industry Verticals and LOB Industry Sector Manufac-turing Transpor-tation Healthcare Retail Sales & Marketing CFO R&D … LOB HR Local Gvt … CIO

A clear Need for Marketing 2.0 ! Source IDC, estimate is at the lower boundary of the market numbers Reaching 200k+ Mid-Market companies in France is uneconomical through “push” marketing alone. “ Pull” marketing is key to reach the full breadth of the French Mid-Market. IDF Ouest: 396 840 companies Main Sectors : Agriculture, fishing industries, meat and all agro industries, Telco, Industry (electronics, mechanic equipments boat construction, Services (tourism) IDF: 688 775 companies Main Sectors : Services (to enterprises), Retail, R&D, Industries (printing, consumer goods, pharma, perfumes, equipments, auto), Media and Telco.

Club Alliances leverages an innovative 2.0 “Marketing Mutualization” approach Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find : A fair choice of Coopetitive Solutions, covering key challenges/needs Best of Breed or Whole Solutions to cover most of their Industry or LOB needs An “ as as Service ” Business Value Proposition, including “powered by IBM”…

Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find :

A fair choice of Coopetitive Solutions, covering key challenges/needs

Best of Breed or Whole Solutions to cover most of their Industry or LOB needs

An “ as as Service ” Business Value Proposition, including “powered by IBM”…

Contractual relationships for Solutions as a Service Club Alliances SaaS Platform Partners End Customer Club Alliances Members Business Integrator Large Customer or Federation MARKET IBM

Contact ! The best way to predict the future is to invent it - Alan Kay Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Business Partner Organization - IBM France