What is IBM’s  Club Alliances ?   Loic Simon [email_address]  +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm ht...
The IBM France Club Alliances Initiative <ul><li>ISVs, Integrators and Consultants collaborate to…  </li></ul><ul><ul><li>...
ISVs, Integrators and Consultants come to Club Alliances to develop their « as a service » Business by : <ul><li>Forming r...
Club Alliances promotes a  Solution as a Service Model
Solutions as a Service for Industry Verticals and LOB Industry Sector Manufac-turing Transpor-tation Healthcare Retail Sal...
A clear Need for Marketing 2.0 ! Source IDC, estimate is at the lower boundary of the market numbers Reaching  200k+ Mid-M...
Club Alliances leverages an innovative 2.0 “Marketing Mutualization” approach <ul><li>Prospects are  pushed & pulled  to a...
 
Contractual relationships for Solutions as a Service Club Alliances   SaaS Platform Partners   End   Customer Club Allianc...
Contact  ! The best way to predict the future is to invent it - Alan Kay Loic Simon [email_address]  +33 6 76 75 40 71 htt...
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SaaS & Cloud Alliances : What is IBM France's Club Alliances [SaaS, Cloud] ?

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"Club Alliances" [www.cluballiances.com] is an IBM France initiative to help ISVs and Integrators develop their SaaS Business by providing them with a full range of services and support in areas like : application development, solution packaging, marketing, sales & business development, business integration, hosting, IaaS, PaaS...

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SaaS & Cloud Alliances : What is IBM France's Club Alliances [SaaS, Cloud] ?

  1. 1. What is IBM’s Club Alliances ? Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Business Partner Organization - IBM France
  2. 2. The IBM France Club Alliances Initiative <ul><li>ISVs, Integrators and Consultants collaborate to… </li></ul><ul><ul><li>Formalize </li></ul></ul><ul><ul><li>Sell </li></ul></ul><ul><ul><li>Deliver… </li></ul></ul><ul><li>… Business Solutions, powered by IBM… </li></ul><ul><ul><li>for Industry Verticals </li></ul></ul><ul><ul><li>and Lines of Business… </li></ul></ul><ul><li>… as-a-service : </li></ul><ul><ul><li>BPaaS [Business Process as a Service] </li></ul></ul><ul><ul><li>SaaS [Software as a Service] </li></ul></ul><ul><ul><li>PaaS [Platform as a Service] </li></ul></ul><ul><ul><li>IaaS [Infrastructure as a Service] </li></ul></ul>
  3. 3. ISVs, Integrators and Consultants come to Club Alliances to develop their « as a service » Business by : <ul><li>Forming relevant partnerships and alliances </li></ul><ul><li>Co-building, co-marketing, co-selling, co-delivering Business Solutions « as a service ». </li></ul><ul><li>Sharing best practices and mutualizing resources </li></ul><ul><li>Getting « powered by IBM » </li></ul>
  4. 4. Club Alliances promotes a Solution as a Service Model
  5. 5. Solutions as a Service for Industry Verticals and LOB Industry Sector Manufac-turing Transpor-tation Healthcare Retail Sales & Marketing CFO R&D … LOB HR Local Gvt … CIO
  6. 6. A clear Need for Marketing 2.0 ! Source IDC, estimate is at the lower boundary of the market numbers Reaching 200k+ Mid-Market companies in France is uneconomical through “push” marketing alone. “ Pull” marketing is key to reach the full breadth of the French Mid-Market. IDF Ouest: 396 840 companies Main Sectors : Agriculture, fishing industries, meat and all agro industries, Telco, Industry (electronics, mechanic equipments boat construction, Services (tourism) IDF: 688 775 companies Main Sectors : Services (to enterprises), Retail, R&D, Industries (printing, consumer goods, pharma, perfumes, equipments, auto), Media and Telco.
  7. 7. Club Alliances leverages an innovative 2.0 “Marketing Mutualization” approach <ul><li>Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find : </li></ul><ul><ul><li>A fair choice of Coopetitive Solutions, covering key challenges/needs </li></ul></ul><ul><ul><li>Best of Breed or Whole Solutions to cover most of their Industry or LOB needs </li></ul></ul><ul><ul><li>An “ as as Service ” Business Value Proposition, including “powered by IBM”… </li></ul></ul>
  8. 9. Contractual relationships for Solutions as a Service Club Alliances SaaS Platform Partners End Customer Club Alliances Members Business Integrator Large Customer or Federation MARKET IBM
  9. 10. Contact ! The best way to predict the future is to invent it - Alan Kay Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Business Partner Organization - IBM France
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