2011.06.24 - Plateforme pour Cloud Service Provider - Forum des Partenaires du Cloud IBM - Christophe Boulange
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2011.06.24 - Plateforme pour Cloud Service Provider - Forum des Partenaires du Cloud IBM - Christophe Boulange

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Document exploité lors du Forum des Partenaires du Cloud IBM durant l'atelier Cloud Infrastructure Provider

Document exploité lors du Forum des Partenaires du Cloud IBM durant l'atelier Cloud Infrastructure Provider

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  • Create, Manage, Monetize OVERALL GOALS : Accelerate time to market, create new services, differentiate brand, attract new subs, increase ARPU, reduce churn. It is complete, comprehensive. CREATE : we are creating SaaS, PaaS, and IaaS cloud based services. Innovate, create, differentiate . Harness the creativity of the ecosystem. IDC SaaS Summit, Mar-2009, “SaaS and PaaS services provide lower-cost, efficient choices for building, testing, deploying certain workloads, new go-to-market choices over traditional managed services.” IDC Definition of Cloud Services: “An emerging IT framework and business model for creating and provisioning shared business and consumer services, delivered over the Internet within industry-standard service management frameworks, using virtualized management, and accessed over the Internet by people and other services…” BENEFITS : Accelerate time to market, more relevant and useful services in the market and more new service types, such as converged IT-communications services. Extreme innovation and differentiation. MANAGE : Deploy a secure, scalable, automated and integrated management platform. GOALS : Deploy a highly secure , scalable , automated , easily accessible standardized solution to rapidly enable cloud services. A platform that meets this criteria will, by its very nature, be low cost. Scalable, reliable, available, QoS, manageable, customer experience (self-service, simple). Services need to be easily found (search engine- portal well organized) and obtained. MONETIZE : Sales force transformation and channel optimization. Advanced customer insight, advanced analytics, customer analytics, (interactive marketing, web analytics, inbound marketing), customer insights, more targeted offers, campaign mgt, upsell/cross-sell, bundling. BENEFITS : Grow revenue, enhance profitability, increase ARPU, attract new subscription IGNITE, EMPOWER
  • Create, Manage, Monetize OVERALL GOALS : Accelerate time to market, create new services, differentiate brand, attract new subs, increase ARPU, reduce churn. It is complete, comprehensive. CREATE : we are creating SaaS, PaaS, and IaaS cloud based services. Innovate, create, differentiate . Harness the creativity of the ecosystem. IDC SaaS Summit, Mar-2009, “SaaS and PaaS services provide lower-cost, efficient choices for building, testing, deploying certain workloads, new go-to-market choices over traditional managed services.” IDC Definition of Cloud Services: “An emerging IT framework and business model for creating and provisioning shared business and consumer services, delivered over the Internet within industry-standard service management frameworks, using virtualized management, and accessed over the Internet by people and other services…” BENEFITS : Accelerate time to market, more relevant and useful services in the market and more new service types, such as converged IT-communications services. Extreme innovation and differentiation. MANAGE : Deploy a secure, scalable, automated and integrated management platform. GOALS : Deploy a highly secure , scalable , automated , easily accessible standardized solution to rapidly enable cloud services. A platform that meets this criteria will, by its very nature, be low cost. Scalable, reliable, available, QoS, manageable, customer experience (self-service, simple). Services need to be easily found (search engine- portal well organized) and obtained. MONETIZE : Sales force transformation and channel optimization. Advanced customer insight, advanced analytics, customer analytics, (interactive marketing, web analytics, inbound marketing), customer insights, more targeted offers, campaign mgt, upsell/cross-sell, bundling. BENEFITS : Grow revenue, enhance profitability, increase ARPU, attract new subscription IGNITE, EMPOWER
  • Create, Manage, Monetize OVERALL GOALS : Accelerate time to market, create new services, differentiate brand, attract new subs, increase ARPU, reduce churn. It is complete, comprehensive. CREATE : we are creating SaaS, PaaS, and IaaS cloud based services. Innovate, create, differentiate . Harness the creativity of the ecosystem. IDC SaaS Summit, Mar-2009, “SaaS and PaaS services provide lower-cost, efficient choices for building, testing, deploying certain workloads, new go-to-market choices over traditional managed services.” IDC Definition of Cloud Services: “An emerging IT framework and business model for creating and provisioning shared business and consumer services, delivered over the Internet within industry-standard service management frameworks, using virtualized management, and accessed over the Internet by people and other services…” BENEFITS : Accelerate time to market, more relevant and useful services in the market and more new service types, such as converged IT-communications services. Extreme innovation and differentiation. MANAGE : Deploy a secure, scalable, automated and integrated management platform. GOALS : Deploy a highly secure , scalable , automated , easily accessible standardized solution to rapidly enable cloud services. A platform that meets this criteria will, by its very nature, be low cost. Scalable, reliable, available, QoS, manageable, customer experience (self-service, simple). Services need to be easily found (search engine- portal well organized) and obtained. MONETIZE : Sales force transformation and channel optimization. Advanced customer insight, advanced analytics, customer analytics, (interactive marketing, web analytics, inbound marketing), customer insights, more targeted offers, campaign mgt, upsell/cross-sell, bundling. BENEFITS : Grow revenue, enhance profitability, increase ARPU, attract new subscription IGNITE, EMPOWER
  • Why IBM (competitive kill points) Only IBM offers a prebuilt cloud service management software appliance that can be deployed in 10 hours not HP, VCE or BMC VCE cannot provide an integrated suite with piece parts from different vendors VCE’s weak service management (via Infra) is not integrated with their cloud offering BMC’s cloud suite containing only its products has 9+ distinct install processes one for each bundled component -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Integration Layer Integration with proprietary business process and infrastructure management tools Service Management Layer Automate process of instantiating and managing a distributed IT environment (incl. server, storage, network) Infrastructure Layer Virtualized resources Virtualized aggregation Physical infrastructure Network fabric
  • * Based on 10 000 Virtual Machines delivery, hardware, software, virtualization, and additional labor cost (1/3) included
  • Create, Manage, Monetize OVERALL GOALS : Accelerate time to market, create new services, differentiate brand, attract new subs, increase ARPU, reduce churn. It is complete, comprehensive. CREATE : we are creating SaaS, PaaS, and IaaS cloud based services. Innovate, create, differentiate . Harness the creativity of the ecosystem. IDC SaaS Summit, Mar-2009, “SaaS and PaaS services provide lower-cost, efficient choices for building, testing, deploying certain workloads, new go-to-market choices over traditional managed services.” IDC Definition of Cloud Services: “An emerging IT framework and business model for creating and provisioning shared business and consumer services, delivered over the Internet within industry-standard service management frameworks, using virtualized management, and accessed over the Internet by people and other services…” BENEFITS : Accelerate time to market, more relevant and useful services in the market and more new service types, such as converged IT-communications services. Extreme innovation and differentiation. MANAGE : Deploy a secure, scalable, automated and integrated management platform. GOALS : Deploy a highly secure , scalable , automated , easily accessible standardized solution to rapidly enable cloud services. A platform that meets this criteria will, by its very nature, be low cost. Scalable, reliable, available, QoS, manageable, customer experience (self-service, simple). Services need to be easily found (search engine- portal well organized) and obtained. MONETIZE : Sales force transformation and channel optimization. Advanced customer insight, advanced analytics, customer analytics, (interactive marketing, web analytics, inbound marketing), customer insights, more targeted offers, campaign mgt, upsell/cross-sell, bundling. BENEFITS : Grow revenue, enhance profitability, increase ARPU, attract new subscription IGNITE, EMPOWER

2011.06.24 - Plateforme pour Cloud Service Provider - Forum des Partenaires du Cloud IBM - Christophe Boulange 2011.06.24 - Plateforme pour Cloud Service Provider - Forum des Partenaires du Cloud IBM - Christophe Boulange Presentation Transcript

  • IBM Cloud Service Provider Platform Solutions pour les fournisseurs d’infrastructure Cloud
  • L’IBM Cloud Reference Architecture joue un rôle central dans la conception de toutes nos solutions
  • IBM Cloud Service Provider Platform est la spécialisation de l’IBM Cloud Computing Reference Architecture s’adaptant aux besoins des fournisseurs de services Cloud Service Developer Service Development Tools Common Cloud Management Platform OSS – Operational Support Services BSS – Business Support Services (Virtualized) Infrastructure – Server, Storage, Network, Facilities Cloud Service Consumer Consumer In-house IT Cloud Service Provider Cloud Services User Interface API Software-as-a-Service Platform-as-a-Service Infrastructure-as-a-Service Business-Process-as-a-Service Cloud Service Integration Tools
  • AT&T Accelerates Delivery of Cloud Capabilities to Help Companies Reduce Information Technology Costs
    • Dallas , Texas , February 15, 2011
    • AT&T * today announced enhancements to its cloud-based offers, a new cloud-based mobile application, and increased third-party development and industry activity to deliver cloud capabilities that can help businesses reduce IT costs.
    • The company also said it continues to work with IBM, VMware and others to enhance its cloud offers.
    • Specifically, AT&T announced:
    • Enhanced Computing Offer: Among other new features, customers can now more easily tie their cloud computing systems to AT&T’s world class network , creating “virtual private cloud” environments that deliver computing services on-demand and help reduce IT costs.
    • Enhanced Storage Offer:  AT&T has enhanced its cloud-based storage offer with features that help companies meet corporate governance and compliance requirements.
    • Cloud-based Mobile App: A new mobile application extends AT&T’s cloud capabilities to users on the go who need to store and access content remotely in a highly-secure manner.
    • Increased Third-Party Activity: AT&T is allowing cloud computing vendors and third- party developers to assemble capabilities based on its networking technologies that will allow business customers to derive more benefits from AT&T cloud solutions.
    • Security Alliance Participation: AT&T is participating in a working group with the Cloud Security Alliance to define cloud-based security-as-a-service offers.
    • “ With cloud-based solutions powered by AT&T’s global network, we can enable companies to become more efficient, more mobile, and more nimble while helping to control their costs,” said John Stankey, President and CEO, AT&T Business Solutions. “It’s a powerful combination of benefits for companies operating in an economy that continues to challenge all businesses, no matter how large or small.” 
    • “ We believe business caliber clouds need to run on a robust virtual private network and we see AT&T as offering one of the best business class VPN services,” said Scott Stainken, general manager, IBM global telecommunications industry.
    • In addition, AT&T recently said IBM’s Cloud Service Provider Platform is one of the best for cloud computing and noted that IBM technology is being used in its new release of AT&T Synaptic Compute as a Service SM .
    http://www.att.com/gen/press-room?pid=19057&cdvn=news&newsarticleid=31603&mapcode=enterprise
  • IBM introduit avec Cloud Service Provider Platform, une solution pour CREER, GERER et MONETIZER les cloud services rapidement CREATE Ignite Innovation and Differentiate the Service Portfolio MANAGE Empower Integrated Service Management MONETIZE Energize Cloud Sales & Optimize the Customer Experience Exploit Advanced Automation Rely on Carrier Grade Performance and Unmatched Scalability Deliver Secure, High Quality Services Rapidly Launch Partner Enabled Apps/Services Harness Application Developer Creativity Resell IBM Powered Cloud Services Enable Sales Transformation Leverage Intelligence for Differentiation Optimize Channels & Self-Service Portals
  • Let’s start by creating value for Service Provider CREATE Ignite Innovation and Differentiate the Service Portfolio MANAGE Empower Integrated Service Management MONETIZE Energize Cloud Sales & Optimize the Customer Experience Exploit Advanced Automation Rely on Carrier Grade Performance and Unmatched Scalability Deliver Secure, High Quality Services Rapidly Launch Partner Enabled Apps/Services Harness Application Developer Creativity Resell IBM Powered Cloud Services
  • Apporter de la valeur aux Cloud Service Providers IT Services Security Communications Collaboration Mobility Applications SaaS Jamcracker Services Catalogue - IaaS and PaaS Offerings Jamcracker Services Catalogue - SaaS Offerings Cloud Services PaaS IaaS Public & Private Self Service Order Fulfillment SSO Identity & Policy Management User & Services Provisioning Catalogue Management Metering Billing Chargeback Settlement Reporting Auditing SLA Monitoring Help Desk Ticketing & Routing Services Management & Administration Jamcracker Unified Services Delivery & Management Information Management Rational Websphere Cloud Lotus Tivoli DB, mining DW/DM, analytics App/Dev, PerfTest WAS, CastIron Collaborate Portal B/R/A, security, help desk,
  • Let’s continue on the part focusing on the IaaS management CREATE Ignite Innovation and Differentiate the Service Portfolio MANAGE Empower Integrated Service Management MONETIZE Energize Cloud Sales & Optimize the Customer Experience Exploit Advanced Automation Rely on Carrier Grade Performance and Unmatched Scalability Deliver Secure, High Quality Services
  • Integrated Service Management for Cloud Packaged to leverage IBM Tivoli’s world class portfolio Security Management Advanced Monitoring and Service Level Management
    • Event and alert management
    • Incident and problem management
    • Automated network operations management
    • Application monitoring and management
    • Real-time service visibility, dashboards
    • Identity and access management
    • Network security
    • Data synchronization
    • Real-time database activity monitoring
    • Automated compliance auditing
    Storage Management
    • Backup and restore
    • Storage configuration
    • Storage management
    Network Management
    • Network performance
    • Network traffic analysis
    • Network configuration management
    Core Service Automation and Management
    • Service automation
    • Monitoring
    • Resource usage accounting
    • Self-service portal
    • Service provisioning
    • Service catalogue with pre-packaged templates and workflows
    • Multi-customer management and isolation
  • IBM a construit suffisament de solution de Cloud pour savoir qu’une partie significative du modèle économique du cloud repose sur les couches les plus basses. BladeCenter or equivalent NAS 10GbE Fabric Standard provisioning Optimized Provisioning Standard provisioning IBM iDataplex Internal disks 100MbE/1GbE routing Standard provisioning x86 and Unix servers Low-end 1 RU x86 server Internal disk on 1 server every 9 servers 10GbE high-end routing 100MbE/1GbE routing High-end storage & SAN HIGH END CONFIGURATION CSP2 REFERENCE ARCHITECTURE MID-RANGE CONFIGURATION A LA SMARTCLOUD ENTREPRISE LOW-END CONFIGURATION « IBM HIGH SCALE LOW TOUCH » VERY HIGH END CONFIGURATION
  • CSP2 proposes an hardware architecture fitting a given requirement, a given type of workload, etc. It’s customer choice to design the hardware solution fitting the target business purpose of the Cloud Compute infrastructure Network infrastructure Mgmt infrastructure Legend N Series Storage #1 #2 #3 N Series Storage N Series Storage
    • AIX, IBM i
    virtualization OS #2 Juniper SA4500 VPN Juniper SRX 5600 Firewall Juniper SA4500 VPN Juniper SRX5600 Firewall NetApp Admin vFiler Tenant vFiler Backup vFiler Juniper EX8208 or EX4500 Switch or BNT 8124 * 2 Juniper EX8208 or EX4500 Switch or BNT 8264 * 2 Juniper MX240 WAN router Juniper MX240 WAN router 1G 1G Internet 2 x 10G 2 x10G 2 x 10G 2 x 10G 2 x 10G 2 x 10G 8 x 10G 1G 1G To second data center 2 x 10G IBM Blades Cloud end points BNT switch #1 #23 IBM Blades Cloud end points BNT switch #22 Cloud Mgmt. #B IBM Blades Cloud Mgmt. in HA Configuration #A … … Total storage needed = ~15TB cluster cluster HTTP(S) only VPN access VPN access HTTP(S) only cluster
  • MONETIZATION of Cloud Services CREATE Ignite Innovation and Differentiate the Service Portfolio MANAGE Empower Integrated Service Management MONETIZE Energize Cloud Sales & Optimize the Customer Experience Exploit Advanced Automation Rely on Carrier Grade Performance and Unmatched Scalability Deliver Secure, High Quality Services Enable Sales Transformation Leverage Intelligence for Differentiation Optimize Channels & Self-Service Portals
  • IBM leverage internal building blocks as well as partnership to enable monetization of Cloud services Energize Cloud Sales & Optimize the Customer Experience Smarter Commerce IT Services Security Communications Collaboration Mobility Applications SaaS Jamcracker Services Catalogue - IaaS and PaaS Offerings Jamcracker Services Catalogue - SaaS Offerings Cloud Services PaaS IaaS Public & Private Self Service Order Fulfillment SSO Identity & Policy Management User & Services Provisioning Catalogue Management Metering Billing Chargeback Settlement Reporting Auditing SLA Monitoring Help Desk Ticketing & Routing Services Management & Administration Jamcracker Unified Services Delivery & Management
  • IBM Cloud Service Provider Platform Enables Service Providers To… Manage and deliver cloud services in a highly secure and automated way with an operation that scales while maintaining a low cost structure Monetize networks, systems and other resources further by offering a diverse and compelling portfolio of attractively priced cloud services that are easy for customers to find, buy and manage Create partner-enabled cloud services by harnessing the power of the ecosystem to differentiate their Brand and drive profitable growth
  • Thank you!