2011.02. Ecosystème SaaS et Cloud 2011 - Enjeux et Perspectives - Point de Vue du Club Alliances - Forum SaaS et Cloud IBM #FcloudIBM - Thierry Bayon et Loic Simon

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Collection de slides préparés à l'occasion du 6ème Forum SaaS et Cloud IBM co-organisé par les animateurs du Club Alliances [Loic Simon, Thierry Bayon...]. Les slides ont été exploités dans le cadre …

Collection de slides préparés à l'occasion du 6ème Forum SaaS et Cloud IBM co-organisé par les animateurs du Club Alliances [Loic Simon, Thierry Bayon...]. Les slides ont été exploités dans le cadre des sessions plénières et on trait à l'évolution des l'écosystème SaaS et Cloud et aux perspectives et enjeux auquel il fait face.

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  • Crédit images pages 1, 3, 5, 7 : Worth1000.com
  • Multiple industries have experienced changes which dramatically improved their ability to delivery quality services, at improved cost. From telecommunications, to manufacturing, to banking, these changes were largely based on increased levels of standardization and automation. Cloud computing has brought a similar change to the IT industry, and standardization and automation is yielding improvements in IT processes and the quality of user services.
  • Rajouter commentaires sur marché du cloud
  • Slide 10 : In 2011, IT Demand will return to growth D’abord, l’état du marché en 2011 : NOTRE MARCHE Le marché est sorti de sa phase d’attentisme. Nos prévisions GMV indiquent une croissance de +2.4% de la dépense informatique adressable par IBM France. La dépense IT retrouvera donc le chemin de la croissance en 2011, tout comme le PIB français prévu en croissance de +2.0%. POURQUOI CE REBOND ? Les clients sont passés d’une recherche de baisse des coûts à une demande de création de valeur (= excellence opérationnelle indiquée dans la CEO Study 2010) : 80% de l’opportunité de marché se trouve dans les services, l’outsourcing devrait continuer à tirer la demande dans les services. La demande pour le logiciel sera nettement plus forte qu’en 2010 avec des opportunités liées à la sécurité, au stockage ou à l’Analyse prédictive / Dashboards métier / BI. La demande pour les infrastructures IT va continuer (virtualisation, consolidation…) avec la convergence ‘réseau + stockage + sécurité’ en trame de fond Les DSIs vont avoir des problématiques directement liées à la réduction des coûts, l’optimisation et la réorganisation des structures existantes aussi bien sur les aspects RH qu’IT --------- CLICK ANIMATION ---------- UN PAYSAGE QUI EVOLUE… Si l’on tente de prendre un peu de recul par rapport à ses prévisions court terme et de regarder les tendances de fond, voici quelques citations du Gartner: - Le Gartner évoque des sujets de fond (Cloud, virtualisation, Analytics,…) qui sont complètement alignés avec nos WW Growth Initiatives - Il faut nous préparer à voir émerger de nouveaux concurrents et partenaires (ex : les industriels qui oeuvrent auprès des collectivités : Vinci, Veolia, Bouygues…ou bien les opérateurs téléphoniques) - Il nous faut gagner les projets qui sont les premières étapes de nos clients dans leur roadmap vers le cloud : serveur, sécurité, virtualisation…tout en montant sur la valeur métier - Enfin, l’Analytics est probablement notre différenciant le plus fort, utilisons-le pour parler ‘métier’, c’est une opportunité unique, de long terme. D’après Gartner, 40% du budget consacré à la BI iront aux directions métier dans les deux ans [Transition : dans ce contexte, quelles sont nos objectifs et nos priorités ?]
  • There are two major factors driving the cost reductions. The first is infrastructure costs driven by consolidation and virtualization. This is reflected in lower capital cost by consolidating servers and improved harware utilization through virtualization. The second major factor is labor leverage. Labor costs are reduced by enabling people to work smarter, automating routine tasks and improving productivity. Transition line: … The labor savings are driven by service management, let’s see what it provides.
  • Progression toward transformation starts with optimizing existing assets/processes and leverages best in class technology at each transition Each step balances improvements in efficiency and effectiveness and can be measured by business returns. An organization can move to cloud systematically taking one step at a time, or they can move right to a public OR private cloud deployment if it aligns best with their strategic vision for the business. As your clients’ IT partner, you are in a unique position to help them understand their options and lay out a roadmap to cloud. Readying the infrastructure requires the implementation of a Dynamic Infrastructure: consolidate your servers and storage, implement virtualization technologies to increase utilization, standardizing processes for operational efficiency, automating procedures for a more flexible delivery and enabling clients for self-service. Then you identify common workloads and set up shared resources, and finally, to achieve a true cloud-enabled environment, clients must be able to provision the workloads in a dynamic fashion.
  • Cloud = un relais de croissance en sortie de crise
  • Image : Despair.com
  • 1 er élément : Les investissements massifs d’IBM dans le Cloud pour répondre à ses besoins internes & à ses clients : => Investissements internationaux & en France ; - en France : IBM investit dans l’infrastructure : 10 "data centers" en France une capacité actuelle de 20 000 m² informatiques. un investissement de 300m € en 2009 IBM gère dans son centre de Montpellier, le Cloud dédié à la logistique de formation d’IBM pour le monde entier, de la réservation des salles à la gestion des cursus. IBM vient d’annoncer l’ouverture d’un centre de compétences par industrie sur son site de La Gaude. - A l’échelle mondiale : => We have invested billions of dollars in R&D and acquisitions to build leadership in two key dimensions of this new IT model: service management software and optimized systems. We have also established a portfolio of cloud services that clients can access externally from IBM or offer internally to users on their own premises. More than 200 IBM researchers are working on breakthroughs in areas like cloud security and privacy. => We’ve also established IBM Cloud Labs in 11 locations in the US, UK, China, India, Korea, Japan, Ireland, South Africa, Brazil, Hong Kong & Singapore infusing our deep expertise into the local regions. Each lab serves as a gateway for the local clients to tap into the knowledge of IBM’s software, services, and research labs around the world. The organization has deep skills, customer expertise, and the ability to rapidly collaborate as one virtual team. The team works on a cross-brand level, developing first of a kind solutions for our clients that leverage the entire IBM portfolio. In addition we have: => 2 Cloud data centers where we delivery on the IBM Smart Business cloud delivered services Raleigh and Ehningen, with more coming => 27 data center sites where we deliver LotusLive, both external and internal => 7 data center sites where we deliver IBM internal cloud computing deployments – Research compute cloud, Analytics, Tivoli Development cloud, and our server Power development cloud => 9 Global security operations centers delivering Managed Security Services from the IBM Cloud => 55 Global BCRS sites delivering Information Protection Services => Mutliples acquisitions stratégiques : Cognos, XiV, Arsenal, … Acquisitions IBM 2010: 20 janvier 2010 National Interest Security Company, LLC - Public sector consulting 3 février 2010 Initiate Systems - Data integrity software 16 février 2010 Intelliden Inc. - Network Automation software 3 mai 2010 Cast Iron Systems - Cloud Integration 24 mai 2010 Sterling Commerce - Business software integration 15 juin 2010 Coremetrics - Web Analytics 1er juillet 2010 BigFix, Inc. - Security and IT automation software 29 juillet 2010 Storwize - Data Compression 10 août 2010 Datacap - Data capture and Content Management 13 août 2010 Unica Corporation - Marketing planning software 15 septembre 2010 OpenPages - Integrated risk management solutions 20 septembre 2010 Netezza - Data warehousing and analytics 13 octobre 2010 PSS Systems - Legal risk management 21 octobre, 2010 Clarity Systems - Financial governance Speaker notes en plus : 11 - Cloud labs - these are sites that do proof of concepts, cloud development projects, and pilots 2 - Cloud data centers where we delivery on the IBM Smart Business cloud delivered services 27 - data center sites where we deliver LotusLive, both external and internal 7 - data center sites where we deliver IBM internal cloud computing deployments - RC2, Analytics, Tivoli Development, and Power development 9 - Global security operations centers delivering Managed Security Services from the IBM Cloud 55 - Global BCRS sites delivering Information Protection Services
  • So now let us turn to a framework to explain better how cloud computing can be delivered. First and foremost, no matter what cloud service you actually want to provide to your end users it must be integrated effectively with your existing and third party resources and services. So whether it is raw infrastructure services, combined patterns of middleware and infrastructure for platform as a service solutions, or applications and business processes for Software as a Service or Business process as a Service, they need to integrate and they need to be protected and enabled by an effective service management, security and business planning /lifecycle management. It is this latter that will enable you to control the environment more effectively, maximize productivity and minimize associated labor costs, and ensure a resilient safe environment for your business users.

Transcript

  • 1. Ecosystème SaaS et Cloud : Enjeux et Perspectives Le Point de Vue du Club Alliances
  • 2.  
  • 3. Standardization and Automation have driven significant business benefits and cost savings in many areas over the years… now it is time for the industrialization of IT Banks use automated teller machines to improve service and lower cost. Manufacturers use robotics to improve quality and lower cost. Telcos automate traffic through switches to assure service and lower cost.
  • 4. Un marché qui passe de $ 70B en 2010 à $ 195B en 2015 IaaS & PaaS SaaS Composants / Solutions Service Mgt & Securité Business Planning Services : Elaboration d’une stratégie / d’une feuille de route, conception, déploiement et gestion Collaboration Services Analytics Services … Process Services Privé Public
  • 5. En 2011, la demande IT sera à nouveau en croissance [+2.4%] Infra Sces +3% Biz Sces +1% SW +4% HW +1% € 15B € 11B € 4B € 2B Sur le Marché que nous adressons… € 32B dont 80% en services Source: GMV 2H10, Plan Rate, Served Market, €B Le Paysage change… Information will be the ‘oil’ of the 21st Century B y 2015, 20% of non-IT Global 500 companies will be Cloud service providers By 2014, 75% of servers workloads will be virtualized (vs. 25% today) By 2014, 40% of spending on business Analytics will go to system integrators
  • 6. La taille du marché français Cloud en 2011 sera de 2,9 Md€ 2009 /15  25.7% / an IT : 2009 /15  1.2% /an Source : Market Insights Cloud Phase 2 opportunity assessment, Sept 11, 2010 ….includes commercial only (no Home) IT : 2009 /15  2.8% / an 2009 /15  30.6% / an
  • 7.
    • A horizon 2015 …
      • 15% des investissements IT des entreprises seront basés sur le Cloud
      • 65% pour les nouvelles entreprises
    • => La révolution Industrielle Informatique est en marche: des solutions industrielles, fiables et économiques pour tous!
    Source : Saugatuck technology
  • 8.  
  • 9. Pourquoi l’informatique continuerait-elle à utiliser des « cols bleus logiciels » ?
  • 10.
    • Les grands gagnants seront les entreprises dont les dirigeants réussiront à  développer des avantages concurrentiels grâce au Cloud .
    • => Le SaaS/Cloud moteur d’innovation pour les PME
    Sources : Saugatuck technology & SaaS-Guru.com
  • 11. La vraie valeur du SaaS et du Cloud : Permettre de transformer le Business ! Social Business Business Analytics Mobility Managed Cloud Services
  • 12.
    • Même les solutions métier complexes [Cœur de métier] deviennent disponibles en SaaS [SAP ByD, Plex, Netsuite…]
    • => Une offre de plus en plus structurée et industrielle dans TOUS les domaines!
    Sources : Saugatuck technology & SaaS-Guru.com
  • 13. Témoignage sur
    • Aussi improbable* que cela puisse de prime abord apparaitre, il est possible d’avoir un ERP en SaaS même lorsqu’on est une société cotée en bourse.
    • Une application SaaS en termes de sécurité et de confidentialité n’a rien à envier aux applications traditionnelles, bien au contraire.
    • Sans en être parfois tout à fait conscients la plupart des entreprises ont déjà des données dans le cloud, utilisent des web services etc…
    • L’ouverture sur le web et le temps réel sont facilitateurs d’innovation et donc de compétitivité pour les entreprises.
    • Voir la suite de l’article sur SaaS-Guru.com
    • * tous les analystes s’accordent à dire qu’il s’agit du dernier domaine où une adoption massive du SaaS est probable
    • .
  • 14. Un monde de plus en plus «  Everything as a Service »…
  • 15.  
  • 16.  
  • 17. Les Prestataires et les Clients ne perçoivent pas encore bien l’importance d’une bonne Gestion des Services POUR le Cloud
  • 18. Cloud impact relates to infrastructure and labor… reengineering IT business and delivery processes is key. Virtualization of Hardware Standardization of Workloads Utilization of Infrastructure Automation of Management Virtualized environments get benefits of scale if they are highly utilized Drives lower capital requirements Take repeatable tasks and automate services to lower labor costs, reduce errors and deliver faster Labor Leverage Infrastructure Leverage Self Service Clients who can “serve themselves” require less support, improve productivity and get services faster Lower complexity = more automation possible = reduced IT labor costs and faster delivery
  • 19. Architecture de référence pour une plate-forme Cloud Cloud Service Developer Cloud Service Provider Common Cloud Management Platform Virtualized Infrastructure – Server, Storage, Network, Facilities Cloud Service Consumer Partner Clouds Customer In-house IT Consumer Administrator Consumer Business Manager Developer Service Business Manager Service Operations Manager Cloud Services User Interface Consumer End user API Software-as-a-Service Platform-as-as-Service Infrastructure-as-a-Service Business-Process-as-a-Service Metering, Analytics & Reporting Service Provider Portal Service Development Tools Service Definition Tools Image Creation Tools Configuration Mgmt Offering Mgmt Order Mgmt Accounting & Billing Customer Mgmt Entitlements Contract Mgmt SLA Reporting Pricing & Rating Peering & Settlement Subscriber Mgmt Service Offering Catalog Invoicing Service Automation Management Virtualization Mgmt Provisioning Monitoring & Event Management IT Asset & License Management Service Request Management IT Service Level Management Image Lifecycle Management Capacity & Performance Management Incident, Problem & Change Management BSS Business Support System Service Development Portal API Service Delivery Portal OSS Operational Support System Service Transition Manager Service Security Manager Security & Resiliency Service Delivery Catalog Service Templates
  • 20.  
  • 21.  
  • 22.  
  • 23. Cloud Core Business
  • 24.
    • Le Cloud Washing lave tout plus blanc
    • Les Me Too prolifèrent
    • Le Canada Dry coule à flot
  • 25.  
  • 26.  
  • 27.  
  • 28. Quelques Attributs Clés d’un Service Cloud
    • Partagé, Standard, Packagé
    • Self-service, immédiat
    • Elastique
    • Payé à l’usage
    • Accessible par Internet
    • Disposant d’API publiés
    • On-demand self-service. .
    • Broad network access
    • Resource pooling
    • Rapid elasticity
    • Measured Service.
    • Définition NIST
  • 29. The Journey from Traditional Environments to Cloud Can be in One Step or an Evolution Clients make workload-driven trade offs among functions such as security, degree of customization, control and economics CONSOLIDATE Physical Infrastructure CLOUD Dynamic provisioning for workloads VIRTUALIZE Increase Utilization STANDARDIZE Operational Efficiency AUTOMATE Flexible delivery & Self Service SHARED RESOURCES Common workload profiles Ready the Infrastructure Integrate with existing infrastructure Traditional IT Standard Managed Services Cloud Delivered Services
  • 30.  
  • 31. Nous voulons que l’informatique devienne un Actif Stratégique pour nos Clients…
  • 32. … ce qui nous pousse à les aider à adresser leurs vrais Enjeux Business …
  • 33. … en leur apportant de la Valeur Business au travers d’offres de Solutions Business …
  • 34. … en nous focalisant et en nous spécialisant… … tout en apportant des Solutions Complètes …
  • 35. … grâce à des Alliances et des Partenariats …
  • 36. … y compris avec nos Pairs…
  • 37. Source : IT News Les Prestataires Cloud développent leurs offres Cloud en exploitant des partenariats pour combler les trous de leurs portefeuilles Cloud Services Broker New “Cloud Unit” : ITS Multiple Partnerships “ Everything-as-a-Service” Own HW/SW offerings Microsoft Exclusive Alliance Cloud accelerator Microsoft partnership Infrastructure On Command Cisco UCS Architecture + Steria tools Dynamics Services Own infrastructure SAP Partnership Atos Sphere Own Infrastructure & Tools 500M€ by 2015 Strong Product Roadmap Multiple Partnerships
  • 38.  
  • 39. Rejoindre le bon Ecosystème pour prendre son pied, la tête au dessus des nuages !
  • 40. Le Ciel est BLEU au-dessus des Nuages !
  • 41. IBM a de bonnes priorités, sources de partenariats Smarter Planet Business Analytics Competitive Position Cloud and Next Generation Data Center
  • 42. IBM investit dans le Cloud Computing afin de répondre à ses besoins internes et à ceux de ses clients Acquisitions stratégiques
    • En France
    • 10 Data Centers  
    • Capacité actuelle de 20 000 m² informatiques
    • Investissement de 300 M€ en 2009
    • Montpellier : Plateforme Cloud mondiale de formation IBM
    • La Gaude : Centre de compétences par industrie
    Mai 2010 Janvier 2008 Février 2008 Janvier 2008 Hanoi Vietnam Silicon Valley Californie Dublin Irelande São Paulo Brésil Bangalore Inde Tokyo Japon IBM Cloud Labs Seoul Corée du Sud IBM Cloud Data Centers Singapour Pékin China Raleigh Caroline du Nord Ehningen Allemagne Johannesburg Afrique du Sud
  • 43. IBM is investing to address three cloud market opportunities Private Cloud Implementation Infrastructure & Platform Services Business Solutions
    • Opportunity: $23B growing to $67B
    • Key Offerings
    • IBM Cloudburst
    • Tivoli Provisioning Manager
    • Tivoli Service Automation Manager
    • Websphere Virtual Enterprise
    • Cast Iron
    • Opportunity: $16B growing to $55B
    • Key Offerings
    • IBM Cloud
    • IBM Smart Desktop Cloud
    • Information Protection Services
    • TivoliLive
    • Opportunity: $22B growing to $67B
    • Key Offerings
    • LotusLive
    • Coremetrics
    • Sterling Commerce
    • Unica
    • Blueworks Live
  • 44. Cloud Computing presents new business opportunities for existing and emerging business partners Private Cloud Implementation Infrastructure & Platform Services Business Solutions “ I want to help my clients to design, build, manage their private cloud” “ I want to build and operate a public cloud infrastructure (IaaS and PaaS)” “ I want to deliver my application or asset as a cloud service” “ I want to resell a portfolio of public cloud services” “ I want to extend and add value to other providers’ clouds”
  • 45. We are seeing new cloud partner types emerge that blur the traditional partner definitions and models Private Cloud Implementation Infrastructure & Platform Services Business Solutions Cloud Builders Cloud Infrastructure Providers Cloud Application Providers Cloud Services Solution Providers Cloud Technology Providers
  • 46. PartnerWorld Cloud Specialty CLOUD BUILDERS CLOUD SERVICES SOLUTION PROVIDERS CLOUD INFRASTRUCTURE PROVIDERS CLOUD APPLICATION PROVIDERS CLOUD TECHNOLOGY PROVIDERS Skills References Revenue PartnerWorld Cloud Specialty
  • 47. Cloud Infrastructure Providers – How can IBM help you CREATE MANAGE MONETIZE Exploit Advanced Automation Rapidly Launch Partner Enabled Apps/Services Market White Labeled IBM Cloud Services Leverage Intelligence for Differentiation Optimize Self-Service Web Portals Deliver Highly Secure, Quality Assured Services
      • Fast start Cloud Infrastructure Provider bundle
  • 48. Cloud Application Providers - How IBM Can Help you Enablement Support (developerWorks, IBM Innovation Ceners) Infrastructure Services (Hardware Virtualization, Network Management, Storage Management) Your Application Integration Analytics Collaboration Platform Services (Application Virtualization, Pattern-based Middleware, Elastic Data Management) Go to Market Support (Cloud Specialty marketing benefits)
  • 49. Cloud : Pourquoi choisir IBM en tant que partenaire technologique ?
  • 50. Cloud-based business solutions for industry-specific processes Virtualized and optimized systems, storage and networking IT services that are integrated with cloud services Application infrastructure for delivering cloud services Business services delivered via the cloud Capabilities to define an enterprise architecture for business planning/alignment and tools for managing the lifecycle of cloud services Shared Middleware Infrastructure Lifecycle and Business Support Services Integrated Service Management Industry-specific services Existing services, third-party services, partner ecosystems Integrated capabilities for visibility, control, automation and security of cloud services Analytics services IBM’s Cloud Framework enables services which provide innovation, growth and cost savings for clients Process services Collaboration services ...
  • 51. Le Club Alliances , un Incubateur SaaS & Cloud d’IBM en France www.cluballiances.com
  • 52.  
  • 53.  
  • 54. Documents et Veille Marché : www.forumcloudibm.com www.saas-guru.com http://leblogducluballiances.blogspot.com www.cluballiances.com
  • 55. Contacts : Thierry Bayon : [email_address] Loic Simon : [email_address]