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2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances
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2010.02.05 - AWS et IBM Software - Forum SaaS et Cloud IBM - Club Alliances

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Présentation délivrée par Christophe Baroux de Amazon Web Services lors du Forum SaaS et Cloud IBM - Club Alliances du 5 février 2010.

Présentation délivrée par Christophe Baroux de Amazon Web Services lors du Forum SaaS et Cloud IBM - Club Alliances du 5 février 2010.

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  • Cette présentation a été exploitée lors du PRECEDENT Forum SaaS et Cloud IBM [5 février 2010]

    Participez au 5ème Forum SaaS et Cloud IBM le 13 octobre 2010 - Agenda et inscriptions sur www.forumcloudibm.com
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  • First, it’s useful to provide the context that the way we think about what Amazon.com is, the way we think about it at the highest levels of the Company, is that we have three macro and distinct businesses: our Consumer/Retail business, our Seller business, and our Developer business.
  • Heavy lifting comes into play whenever you are dealing with highly distributed software delivered over the web. Examples: Business groups being asked to forecast their server requirements out 4 quarters. Deploying website feature changes. Multiple groups must sign-off, slowing things down; and almost any group can break the deployment. Backup/recovery: putting data on tape in case storage fails, making sure it can be recovered from tape O/S upgrades: keeping up with security patches and other upgrades 95% of the problem traffic I receive is actually caused by some other dependent application run by someone else. High performance access to real-time data: thousands of attributes for hundreds of millions of items read tens of thousands of times a second taking under ten milliseconds with total reliability -- all the while supporting massive real-time data changes such as live stock levels. Scale: the system was easy at 100 customers, but then we had to rebuild it to get to 10,000. Now we need to do it all over again to get to 1M. Rinse and repeat. Can we survive a complete loss of a data center? Is all our data backed up flawlessly? But can we also access any piece we want, instantaneously? Why do I pay a hosting company for capacity each month that ends up going unused? And why does it take so long to adjust my capacity up or down as my needs change? At Amazon.com, we like to refer to all this heavy lifting as…
  • How many of you have to deal with infrastructure forecasting? How many of you have customers who have to deal with infrastructure forecasting? This should be a graph that should be familiar to you. [first transition] You start with forecasted load, [second transition] This graph has some interesting cultural, operational, and business implications [third transition] First of call, it means that many great ideas never see the light of day because they don’t meet some hypothetical bar. [fourth transition] Second, increases in traditional infrastructure are expensive. For a startup this could mean a new rack. For global enterprises, this could mean a new data center. Either way, this hurts. [fifth transition] The space between these to lines is insurance – its wasted money. How many people here have a mandate to waste your company’s money? [sixth transition] Finally, actual load does not always conform to our nice forecasting models, and when these to lines cross, [seventh transition] bad things happen. The promise of Cloud Computing, and what Amazon Web Services is delivering to its customers, is the ability to match your capacity very closely to your demand.
  • Amazon Web Services is a set of primitive building blocks to enable developers to build applications and, ultimately, businesses, on our battle-tested infrastructure. So what kinds of building blocks do developers need? First, you need compute resources. The Elastic Compute Cloud, or EC2, allows developers to rent virtual computers, running in our data centers, and pay for them by the hour. Provision as many as you need – 1, 10, 1000, for as long as you need them, and you pay only for what you use (starting at 10 cents/hour). Next, you probably need somewhere to durably store and retrieve data. The Simple Storage Service, is, well, a simple storage service that allows to store and retrieve objects in the cloud using simple put and get API calls. You might need to index and query for that data, or create other structured data that you want to query, which is what we built SimpleDB.
  • Oracle on EC2 requires you to buy the middleware – no pay as go pricing MS on EC2 has no free development AMIs and fewer products available Force.com requires you to use their APIs to run in their cloud ie vendor lock in
  • Transcript

    • 1. AMAZON WEB SERVICES Christophe BAROUX South Europe Regional Sales Manager [email_address]
    • 2. AMAZON’S THREE BUSINESSES Consume (Retail) Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers & IT Professionals On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers
    • 3. REALITY TO BUILD SAAS
        • Your project
        • Successful SaaS Product
        • Undifferentiated “Heavy Lifting”
    • 4. HEAVY LIFTING = PRICE OF ADMISSION Server hosting Bandwidth management Contract negotiation Purchase decisions Managing facilities Scaling and managing physical growth Heterogeneous hardware Coordinating teams
    • 5. FINANCIALS Fixed Costs Variable Costs
    • 6. THE FORECASTING NIGHTMARE Traditional Infrastructure Cost Time The Getting Started Tax Large Capital Expenditures Bad Things Happen Forecasted Load Actual Load Amazon Web Services This kills many good projects “ I don’t have budget” Wasted Money
    • 7. AMAZON WEB SERVICES
      • Compute
      • Amazon Elastic Compute Cloud (EC2)
      • Elastic Load Balancing
      • Auto Scaling
      • Storage
      • Amazon Simple Storage Service (S3)
      • AWS Import/Export
      Your Custom Applications and Services Content Delivery Amazon CloudFront Messaging Amazon Simple Queue Service (SQS) Payments Amazon Flexible Payments Service (FPS) On-Demand Workforce Amazon Mechanical Turk Parallel Processing Amazon Elastic MapReduce Monitoring Amazon CloudWatch Database Amazon RDS Amazon SimpleDB Management AWS Management Console Tools AWS Toolkit for Eclipse Isolated Networks Amazon Virtual Private Cloud
    • 8. THE BOTTOM LINE
    • 9. HOW TO BUILD A SUCCESSFUL SAAS SOLUTION WITH IBM AND AWS ?
    • 10. IBM SOFTWARE RUNS ON AWS
    • 11. PACKAGE IBM SOLUTIONS AND AWS TO BUILD YOUR SAAS OFFER AWS + IBM WebSphere + SugarCRM = SaaS CRM
    • 12. WHAT IS IBM OFFERING ON AMAZON WEB SERVICES?
      • 2. Hourly priced, full production environments of leading IBM software products.
        • Prices start at $0.38c an hour and includes IBM software, Novell SuSe Linux and underlying Amazon Elastic Compute Cloud (EC2) charges.
        • No commitments, contracts or minimums.
        • Pay as you go.
      http://aws.amazon.com/ibm/
      • 3. BYOL - Bring your own licenses
        • Customers can deploy their purchased IBM software on AWS using an easy conversion table.
      • 1. ISV Development Environment
        • For ISVs and other companies developing commercially available applications, IBM provides no-charge development environments.
        • Get started in minutes, just pay for the EC2 charges starting at $0.085c an hour.
    • 13. 1. DEVELOPMENT ENVIRONMENT FOR ISVS http://www.ibm.com/developerworks/downloads/cloud.html No cost for AMI from IBM. Amazon EC2 usage charges apply: AWS Instance Type EC2 Compute Units* Number of Virtual Cores Memory Storage Platform US Pricing** Europe Pricing** Small (default) 1 1 1.7 GB 160 GB 32-bit $0.085 $0.095 Large 4 2 7.5 GB 850 GB 64-bit $0.34 $0.38 Extra large 8 4 15 GB 1690 GB 64-bit $0.68 $0.76 High CPU Medium 5 2 1.7 GB 350 GB 32-bit $0.17 $0.19 High CPU Extra large 20 8 7 GB 1690 GB 64-bit $0.68 $0.76
    • 14. HELPFUL LINKS FOR IBM SW ON EC2
        • http:// aws.amazon.com /
        • http://aws.amazon.com/solutions/featured-partners/ibm /
        • http:// www.ibm.com/developerworks/downloads/cloud.html
        • http://www.ibm.com/developerworks/downloads/faq-ec2/faq-ec2.html
        • http:// www.ibm.com/developerworks/spaces/cloud
        • http:// www.ibm.com /cloud
      www.ibm.com/partnerworld/saas
    • 15. 2. HOURLY PRICED, PRODUCTION ENVIRONMENT
      • Hourly priced production Amazon Machine Instances (AMIs). Can be used for all development and production needs.
      http://aws.amazon.com/ibm/ An AWS (NOT IBM) delivered service. Customers contract directly with AWS. Hourly price includes IBM software, Novell SuSe Linux operating system and EC2 charge. Customer creates AWS account and pays AWS monthly based on usage. No minimum commits, no contracts, no termination fees.
      • Customer pays a premium for flexibility and elasticity of hourly model.
      • Support is provided via on-line documentation and optional Premium Support offering from AWS. No IBM Premium Support offering today.
    • 16. IBM PRODUCTION AMIS ON EC2 Note: Prices are for US East Region Hourly Price Product Standard Small (default) Standard Large Standard Extra Large High CPU Medium High CPU Extra Large DB2 Express Edition $0.365 $0.62 DB2 Workgroup Edition $1.25 $238 $3.18 Informix Dynamic Server Express Edition $0.365 $0.62 Informix Dynamic Server Workgroup Edition $1.25 $2.38 $3.18 Lotus Forms Turbo $0.865 $1.57
    • 17. IBM PRODUCTION AMIS ON EC2 Note: Prices are for US East Region Hourly Price Product Standard Small (default) Standard Large Standard Extra Large High CPU Medium High CPU Extra Large IBM Mashup Center $1.965 $3.76 Websphere Application Server $.0795 $1.45 WebSphere sMash $0.485 $0.57 Lotus Web Content Management Server Standard Edition $2.42 $4.70 $8.59 WebSphere Portal Server and IBM Web Content Management Server Standard Edition $6.33 $12.52 $24.23 Tivoli Monitoring – 50 Cores, 200 Cores, 600 Cores $1.09-$7.38 $1.18-$7.46
    • 18.
      • IBM Passport Advantage Customers
        • Can install and run IBM Program licenses in the Amazon EC2 environment
        • IBM Program licenses obtained on a Processor Value Unit (PVU) basis
      3. NEW LICENSING GUIDELINES “BYOL” http://www-01.ibm.com/software/lotus/passportadvantage/pvu_for_Amazon_Elastic_compute_cloud.html AWS Instance Type EC2 Compute Units Number of Virtual Cores PVUs required per Instance type Memory Storage Platform Small (default) 1 1 50 1.7 GB 160 GB 32-bit Large 4 2 100 7.5 GB 850 GB 64-bit Extra large 8 4 200 15 GB 1690 GB 64-bit High CPU Medium 5 2 100 1.7 GB 350 GB 32-bit High CPU Extra large 20 8 400 7 GB 1690 GB 64-bit
    • 19. COMBINING THE MODELS Time CPU Consumption Test and Development Phase Development AMIs Early Growth Phase Production AMIs Steady State Mixture of Licenses and Production AMIs AMIs AMIs AMIs Purchased SW Licenses
    • 20. ISV CUSTOMER AND PARTNERS
    • 21.
      • Build your SaaS in the Cloud
        • Create an AWS account
        • Create your cloud assets : Servers, storage, load-balancing, etc.
        • Build your SaaS using IBM software
      • Implement your SaaS solution near your customers worldwide : EU, US East, US West, Asia
      • Work with AWS and IBM to increase awareness (Case studies, press releases, sales support, events, etc)
      • Win new customers
      • Pay as you sell
      LEVERAGE IBM AND AWS RELATIONSHIP FOR SUCCESS
    • 22. THANK YOU
      • aws.amazon.com

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