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Tenets of innovation

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The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of ...

The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade.
It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.

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  • Good stuff Cloverleaf;
    I'm specilising in using Systems Thinking to provide the orgniastional structure and socially negotiated strategic goals that provide the integration with the enterprise to make innovation deliver value.

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    Tenets of innovation Tenets of innovation Presentation Transcript

    • The Tenets of Collaborative Innovation
      Cloverleaf Innovation LLC
      614c Dempster Street
      Evanston, IL 60202
      847-424-0410
      www. cloverleafinnovation.com
    • Introduction
      The Tenets of Collaborative Innovation
      Fresh thinking & big ideas are essential drivers for success in an increasingly complex & demanding marketplace, yet, as the broad scope of innovation has expanded so too has the potential for fragmented processes & unfulfilled results.
      As more “hands” touch innovation, the risk is greater that those multiple hands aren’t working in concert. There is the need to assimilate the expanse & diverse factions that touch innovation to truly create the processes & results for marketplace success.
    • Introduction
      The Tenets of Collaborative Innovation
      The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade.
      It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.
    • Tenets of Collaborative Innovation
      Inclusivity
      01
      Silo-ed departments, fragmented objectives, & competitive agencies can, sadly, produce an atmosphere that’s unconducive to creativity & excellence.
      Conversely, an inclusive environment drives the innovation process. Innovation is, ideally, a team sport. Inclusivity means all partner’s serving the singular goal of a project’s success.
    • The Tenets of Collaborative Innovation
      Inclusivity in Practice
      • Include a cross-functional team in discussions around new product, brand, service development & implementation.
      • Involve those who have not traditionally been considered integral to the “creative” process.
      • Eliminating silos is not only good policy, but also the efficiencies it produces can save dollars & time.
      • Encourage your multiple agencies, marketing firms& strategic partners to collaborate on initiatives.
    • Tenets of Collaborative Innovation
      Illuminate
      02
      Fresh thoughts are often hiding in places where deep thinking can’t reach. Highly choreographed & expertly facilitated ideation sessions can stimulate those elusive ideas into action.
    • The Tenets of Collaborative Innovation
      Illuminate in Practice
      • Help to “liberate the ideas” by developing exercises & using stimulus to inspire new thinking & drive creativity.
      • As serious as the ideation is, don’t be afraid to allow levity into your process. Humor is often a conduit to big thinking.
      • The adage that “there are no bad ideas” is never more true than in the innovation process. Set up ground-rules that encourage free thought & acknowledge all contributions.
    • Tenets of Collaborative Innovation
      Trans-Disciplinary
      03
      We’ve identified a certain type of person who brings a special spark to the innovation process. They’re collaborative. They aren’t afraid to fail. They’re “switch thinkers”- equally adept at thinking from the left or the right side of the brain.
      We call these talented & unique individuals “trans-disciplinary thinkers”& they’re invaluable to any innovation process.
    • The Tenets of Collaborative Innovation
      Trans-Disciplinary in Practice
      • Scour your organization for those highly creative & outspoken individuals to involve in the innovation process.
      • Also consider bringing in outside creative expertise- if not on a permanent basis, than perhaps as a part-time or freelance engagement.
      • Encourage individuals charged with innovation to think outside of their discipline & their comfort zone.
    • Tenets of Collaborative Innovation
      Friction
      04
      Intentionally designing friction into the process is not about inciting clashing egos. Rather, by challenging existing perspectives & expected approaches, the use of “creative abrasion” can facilitate more effective solutions.
      From specifically designed exercises to outside experts, interjecting new- & oftentimes opposing- perspectives can ultimately be extremely liberating for the ideation process.
    • The Tenets of Collaborative Innovation
      Friction in Practice
      • Create mini-teams & pairings that avoid similar perspectives, make-up, roles & seniority.
      • Develop the ground-rules that encourage free exchange of ideas & preach tolerance.
      • Use exercises that intentionally drive “opposing” thinking to conventional wisdoms & best practices. Look beyond your category to challenge traditional solutions.
    • Tenets of Collaborative Innovation
      Empathy
      05
      A dispassionate review of the research deck isn’t enough. While beginning with deep consumer insights is essential, superior innovation stems from empathy: understanding an end-user’s situation, feelings & motivations.
      Get inside their heads & their hearts to gain a true & accurate appreciation of their needs.
    • The Tenets of Collaborative Innovation
      Empathy in Practice
      • Get to know your consumer more intimately by using in-context research- viewing them in their “natural habitat”, not the artificial environment of traditional focus groups.
      • Scrutinize existing data using a different filter. There are often great nuggets & learning to be gleaned when reviewing with a more empathetic perspective.
      • Get emotional. Allow yourself to truly appreciate the concerns & the needs that motivate the purchase process.
    • Tenets of Collaborative Innovation
      Perceptivity
      06
      Ideas are everywhere. Look outside your department, company, & category. Look across aisles, channels, & cultures.
      What makes things around us meaningful to those who use them? Stay attuned to innovation opportunities by looking for uniqueness & inspiration in your everyday surroundings.
    • The Tenets of Collaborative Innovation
      Perceptivity in Practice
      • Maintain an open line of communication with the entire supply chain. Your next best idea may likely come from this dialogue with consumers & suppliers.
      • Audit often- in your category, certainly, but also in a far range of other sectors.
      • Encourage idea exchange within your team by creating a central location to share trend information & cultural insights.
    • Tenets of Collaborative Innovation
      Oscillation
      07
      Even when driving forward in rapid development, the process is rarely a straight shot from point A to B. Innovation has a tendency to pendulate.
      It’s a very organic evolution- a process of expansion & contraction, divergence & convergence. Stretching our thinking & then distilling our thinking.
    • The Tenets of Collaborative Innovation
      Oscillation in Practice
      • Don’t be afraid to get a little lost- wander, meander, & explore, but ensure someone is charting the course.
      • Determine specific criteria to measure ideas & apply these filters at the appropriate junctures.
      • The innovation process requires a gestation period. Allow it to develop organically & avoid strict deliverables & parameters. One afternoon brainstorming does not an innovation make.
    • Tenets of Collaborative Innovation
      Dimensionalize
      08
      Products, services, & brands are rarely communicated in one dimension. To bring concept opportunities to life- vividly & actively- innovation must engage & stimulate all the senses.
      Multi-sensory approaches dimensionalize thinking & truly expand the realm of what is possible. Dimensionalization adds depth, richness & color, making concepts holistic & tangible
    • The Tenets of Collaborative Innovation
      Dimensionalize in Practice
      • Leverage stimulus that engages all the senses in the ideation process.
      • When validating ideas with consumers make concepts as tangible as possible. With rapid prototyping, rich narratives & illustrations/photographs bring ideas to life for end-users in a more meaningful & reliable way.
      • People think visually- avoid developing ideas & concepts that rely too heavily on just the written word.
    • Tenets of Collaborative Innovation
      Balance
      09
      Like the two hemispheres of the brain, organizations encompass both modes of thinking, but tend to display a preference for either left-brain or right brain thinking.
      Consumers, however, tend to be far less dichotomous. The buying process engages both sides of the brain: purchase decisions balance emotional & functional considerations. Successful innovation must also strike this critical balance.
    • The Tenets of Collaborative Innovation
      Balance in Practice
      • Think of your products from both a functional & an emotional perspective. Look for that “emotional pulse” that delights the consumer.
      • During the ideation process people have a tendency to think functionally. Use the agenda & necessary stimulus & exercises to force people to use both sides of their brain.
    • Tenets of Collaborative Innovation
      Momentum
      10
      Momentum means more than speed-to-market- momentum means the successful gestation of the idea. Keeping the excitement alive & essence in tact as we move forward at lightening speeds.
      Ultimately, momentum is not simply generating ideas, but guiding business goals to fruition efficiently.
    • The Tenets of Collaborative Innovation
      Momentum in Practice
      • Senior leadership needs to not only support innovation in theory, but also in practice- ensuring that critical deadlines are met & everyone along the development cycle is vested.
      • Getting the entire supply chain aligned & aware from the onset & throughout the innovation process ensures a shared sense of ownership & responsibility for project success.
      • Document the process to capture & relive the excitement & initial spark. Always look for ways to improve.
    • The Tenets of Collaborative Innovation
      Momentum in Practice
      Thank You
      • Senior leadership needs to not only support innovation in theory, but also in practice- ensuring that critical deadlines are met & everyone along the development cycle is vested.
      • Getting the entire supply chain aligned & aware from the onset & throughout the innovation process ensures a shared sense of ownership & responsibility for project success.
      • Document the process to capture & relive the excitement & initial spark. Always look for areas of improvement.
      Cloverleaf Innovation LLC
      614c Dempster Street
      Evanston, IL 60202
      847-424-0410
      www. cloverleafinnovation.com