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CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE
CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRAT...
Situation Analysis
Objectives
Strategy
Tactics
Actions
Control
Take a look at our Digital
Marketing Strategy Guide to find...
Content marketing is the
technique of creating
communicative information that is
valuable and relevant to a
specified targ...
Video
WebsiteTV AdBusiness
Card
White
Paper
Facebook
Statuses
Tweets Blog Posts
Meaningful content is important because we live in an information overloaded world.
Great content can instantly make you s...
Alerts
Bookmarks
Comments
Downloads
Email subscriptions
Fans
Favourites
Feedback
Followers
Forward to a friend
Groups
Inst...
Your ‘brand’ is the promise and expectations that reside in a customer’s mind, which are recognized
and connected with eve...
93% of B2B Marketers use content marketing. CMI / MarketingProfs
B2B Marketers spend 30% of the marketing budget on conten...
80% of business decision-makers prefer to get company information in a
series of articles versus an advertisement. CMI
72%...
Think beyond your keywords to create something new and exciting
If you have created a piece of content in one medium, for ...
+CloudspottingCoUk
/company/cloudspotting
@leedswebagency
info@cloudspotting.co.uk
+44 (0)113 234 1542
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Content marketing guide 2014

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Just like we recently updated our Digital Marketing Strategy Guide for 2014, we have also done the same to our Content Marketing Strategy Guide. This time we have slimmed it down to a much more manageable and bite-size document of just 11 slides. We hope you find it as useful as the last content marketing guide we produced over a year ago but do let us know if you have any feedback.

Published in: Business, News & Politics

Transcript of "Content marketing guide 2014"

  1. 1. CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE
  2. 2. Situation Analysis Objectives Strategy Tactics Actions Control Take a look at our Digital Marketing Strategy Guide to find out more about the S.O.S.T.A.C planning system and how it can help you develop your online and content marketing.
  3. 3. Content marketing is the technique of creating communicative information that is valuable and relevant to a specified target audience, with the purpose of engaging them and driving them towards and action which is profitable to the company. Content Marketing Institute
  4. 4. Video WebsiteTV AdBusiness Card White Paper Facebook Statuses Tweets Blog Posts
  5. 5. Meaningful content is important because we live in an information overloaded world. Great content can instantly make you stand out in the crowd and offer useful and valuable material to your users meaning they put their trust in your brand. Quality content will effortlessly attract more natural and highly valuable links to your website, ultimately helping to increase your position on search engine results pages. High quality and useful content will attract repeat visitors to your site. This helps build trust over time and improve brand recognition. This leads to increase business from customers. Content marketing is important for getting ahead of your competitors, by being pro-active you can take the lead in your market with your own, branded content. Good content builds customer loyalty and this has a measurable effect ton the behaviour of your customers.
  6. 6. Alerts Bookmarks Comments Downloads Email subscriptions Fans Favourites Feedback Followers Forward to a friend Groups Install widget https://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement#i.x3qpbn11pyfl5x The sweet spot for content is the overlap between your company expertise and customer pain points Settings Invite / Refer Key page activity Love / Like this Messaging Personalisation Posts Profile Print page Ratings Registered users Report spam / abuse Reviews Social media sharing / participation Tagging Testimonials Time spent on key pages Time spent on site Total contributors Uploads Views Widgets Wishlists
  7. 7. Your ‘brand’ is the promise and expectations that reside in a customer’s mind, which are recognized and connected with every time they come into contact with one of your services or products. Your brand is not something that is solely yours, and nor can you entirely control it. Instead, your brand is the mutually created essence of your company, built by yourselves and your audience largely through the sharing of content. This means each time a customer interacts with your company; there is the potential for your brand to either be strengthened or weakened depending on that interaction. That interaction with your brand could be through advertising, your website or even a phone conversation. This means you need effective brand management and sufficient brand awareness at every outlet your company has because: your brand affects all of your content. A good brand: builds companies, develops a strong sense of identity and allows trusted relationships to build between businesses and their clients, and a good brand ensures you stand out in today’s increasingly saturated marketplace.
  8. 8. 93% of B2B Marketers use content marketing. CMI / MarketingProfs B2B Marketers spend 30% of the marketing budget on content marketing. CMI / MarketingProfs Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Demand Metric Only 44% of B2B Marketers have a documented content strategy. CMI / MarketingProfs http://www.b2bmarketinginsider.com/content-marketing/33-stats-future-content-marketing
  9. 9. 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. CMI 72% of B2C marketers said they are producing more content now than they did a year ago. CMI According to 37% of marketing managers, the most important channel for engaging customers is content-led websites. The CMA 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them. TMG Custom Media
  10. 10. Think beyond your keywords to create something new and exciting If you have created a piece of content in one medium, for example a video, see if you can take it further, turn it into a blog post, info graphic or image. Another way to come up with original content is to talk to your own team or better still your own clients. Find out what pieces of your content were successful and why, this is the plan, test, review formula. Generate content based on audience feedback such as comments and especially questions To find original content, look for inspiration that’s the opposite, keep an eye out for the gaps in the search results that do appear.
  11. 11. +CloudspottingCoUk /company/cloudspotting @leedswebagency info@cloudspotting.co.uk +44 (0)113 234 1542
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