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SOASTA mPulse: Delivering the Real in Real User Measurement (RUM)

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Webinar Slides: …

Webinar Slides:
As industry experts in the art of real user measurement (aka RUM), Buddy Brewer and Cliff Crocker know a thing or two about pulling actionable information from real user performance data.
Buddy, as the founder of the cutting-edge RUM startup LogNormal, and Cliff have teamed up to guide the development of SOASTA’s mPulse and are proud to present the latest version to you in a live webinar on June 25.

Buddy and Cliff will explain and demonstrate mPulse’s killer capabilities:

Capturing all the data with SOASTA’s analytic engine
Custom Timers that extend far beyond page speed
Custom Metrics so your measurements mean something to the business
Stunning, interactive views of real user data like you’ve never seen!
Join SOASTA’s RUM industry veterans and see how mPulse can visualize exactly what customers have been asking for from Real User Measurement.

- See more at: http://www.soasta.com/knowledge-center/webinars/soasta-mpulse-delivering-the-real-in-real-user-measurement/#sthash.Uqp1mdQj.dpuf

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  • 1. 1© 2012 SOASTA. All rights reserved.WebinarPresentsAnalyze Real UserExperiences in RealTime
  • 2. 2© 2012 SOASTA. All rights reserved. May 22, 2012Real user intelligence when you need itTODAY’S SOASTA PRESENTERSCliff Crocker - @CliffCrockerVP Product Management, mPulse; former head of Walmart LabsBuddy Brewer: - @BBrewerVP Engineering, mPulse; LogNormal Co-FounderAgenda:• Why RUM?• mPulse in action• Capture all the data• Leverage custom timer and metrics• See information real time• Q&A during and afterQuestions:Submit in chat box during eventGet FREE mPulse Litewww.soasta.com/free
  • 3. 3© 2012 SOASTA. All rights reserved. May 22, 2012Data is collectedfrom end userBeacon is fired toour analytics engineReal-time datavisualizations aredisplayed in ourSaaS portal
  • 4. 4© 2012 SOASTA. All rights reserved. May 22, 2012o For any given site, in a single moment:• 300+ different user agents (from Chrome 27 -> Ice Weasel)• Variable network throughput (<56K to Google fiber)• People connected from every region in the world• Wide proliferation of mobile devices
  • 5. 5© 2012 SOASTA. All rights reserved. May 22, 2012o User’s expectations continue to outpace our ability to deliver speed• Without measuring real users, you have no visibility into the perceived speed ofyour application• Further, you have no possible way of understanding the impact on yourbusiness!BounceRateLoad Time
  • 6. 6© 2012 SOASTA. All rights reserved. May 22, 2012o According to a study done in2012* only 1 in 5 of the topecommerce sites are usingsome form of RUM*http://www.webperformancetoday.com/2012/11/13/real-user-monitoring-rum-ecommerce-sites/No RUMRUM
  • 7. 7© 2012 SOASTA. All rights reserved. May 22, 2012
  • 8. 8© 2012 SOASTA. All rights reserved. May 22, 2012o RUM is all about scaleo Even moderate sized sites generate a significant amount of datao Some approaches to this problem:• Sample the population• Collect for short durations• Process large data sets in „batch‟
  • 9. 9© 2012 SOASTA. All rights reserved. May 22, 2012o Example: A typical site generating roughly 1M data points in a day• Sample @ 1% -> 10,000 data points• You only care about the U.S. which is 80% of your traffic -> 8,000 data points• You‟re focused on a problem with Checkout pages which account for 10%traffic -> 800 data points• The problem you are investigating is specific to IE7 users(5%) -> 40 datapoints• 40/1,000,000 -> Represents .004% of your population!Your conclusions are only as good as your data
  • 10. 10© 2012 SOASTA. All rights reserved. May 22, 2012o Performance and userbehavior is hard to predict– and extremely variableo If you knew what youwere looking for, andwhen it was going tohappen – you wouldn’tneed data in the firstplace!
  • 11. 11© 2012 SOASTA. All rights reserved. May 22, 2012o While it can still be useful, it’s not operational• Can‟t answer the question of “What is happening on my site right now?”• By the time you see the data (next day, hour or even minute) it may be too latehttp://www.flickr.com/photos/79305942@N00/I found it!POSTMORTEM
  • 12. 12© 2012 SOASTA. All rights reserved. May 22, 2012o How fast am I?o How fast should I be?o How do I get there?
  • 13. 13© 2012 SOASTA. All rights reserved. May 22, 2012
  • 14. 14© 2012 SOASTA. All rights reserved. May 22, 2012DNSTCPSSL Back-EndFront-EndDOM LoadingDOM ReadyPage LoadAbove the foldPage UsableThird partyAdvertisement
  • 15. 15© 2012 SOASTA. All rights reserved. May 22, 2012
  • 16. 16© 2012 SOASTA. All rights reserved. May 22, 2012Bounce RateConversionRevenueFacebook LikesCommentsItems Sold
  • 17. 17© 2012 SOASTA. All rights reserved. May 22, 2012
  • 18. 18© 2012 SOASTA. All rights reserved. May 22, 2012ThanksContact SOASTA:www.soasta.cominfo@soasta.com866.344.8766Follow us:twitter.com/cloudtestfacebook.com/cloudtestKnowledge Center• White Papers• Webinar Recordings• Case StudiesCloudLink Community• Support• Tutorials• VideosGet FREE mPulse Litewww.soasta.com/freeGain performance insight across multiple dimensions• Page type• Every country in the world• User engagement• Bandwidth• Full support for all web and mobile browsers