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EMEA Webinar - An Introduction to Real User Measurement
 

EMEA Webinar - An Introduction to Real User Measurement

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In this webinar, you will discover: ...

In this webinar, you will discover:

How Real User Measurement delivers greater insight about your customers’ online interactions and takes the guesswork out of performance management testing

Why Real Time Monitoring can tell you what is possible and help focus on delivering against key business metrics

How mPulse can help set accurate goals based on how fast your website should be to meet end users expectations and demands

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    EMEA Webinar - An Introduction to Real User Measurement EMEA Webinar - An Introduction to Real User Measurement Presentation Transcript

    • Introduction to Real User Measurement
    • Agenda Introduction to RUM Why RUM First Demo of mPulse Questions & Answers - input via Chat Hosts: Chris Addis & Oliver Hunt © 2013 SOASTA. All rights reserved. 2
    • Speed is a means to an end, not the ultimate goal © 2013 SOASTA. All rights reserved. 3
    • Happy Customers Spend & Stay Around
    • Unhappy Customers Leave You Frustrated customers = lost business o Study for a cross section of Bounce Rate sites o 8 Million pages o 1.5 Million Visits o 50 different dimensions • Browsers • Geographies Load Time • Bandwidth Classifications *Bounce Rate Defined: http://en.wikipedia.org/wiki/Bounce_rate © 2013 SOASTA. All rights reserved. 5
    • Unhappy Customers Don’t Buy A case study from the world’s largest retailer o 2011 – Walmart presents findings from a RUM study done to show the impact of site performance on revenue o Results are staggering • Source: SF WebPerf Meetup - http://minus.com/msM8y8nyh#2e 1s improvement = 2% conversion lift • 100ms improvement = 1% increase in incremental revenue © 2013 SOASTA. All rights reserved. 6
    • Unhappy Customers Damage your Brand © 2013 SOASTA. All rights reserved. 7
    • So if we want happy customers, everything we do should put the user first, © 2013 SOASTA. All rights reserved. 8
    • Which means our performance measurement should focus on measuring users © 2013 SOASTA. All rights reserved. 9
    • How fast am I? How fast should I be? How do I get there? © 2013 SOASTA. All rights reserved.
    • How fast am I? How fast should I be? How do I get there? © 2013 SOASTA. All rights reserved.
    • How do you measure a user? http://www.flickr.com/photos/usnavy/
    • Users are different in many ways Different locations, browsers, pages & devices © 2013 SOASTA. All rights reserved. 13
    • But all users use computers &/or mobile devices © 2013 SOASTA. All rights reserved. 14
    • So put something inside the computer © 2013 SOASTA. All rights reserved. 15
    • But not these computers http://www.flickr.com/photos/luc/
    • These computers http://www.flickr.com/photos/luc/
    • How Fast Am I? Instrument Every Interaction On Your Web Site Copy Paste © 2013 SOASTA. All rights reserved. View Results
    • How fast am I? How fast should I be? How do I get there? © 2013 SOASTA. All rights reserved.
    • Start with the behaviors you care about Measure them using RUM Bounce Rate Conversio Items Sold Shares, Likes, n Comment s Revenu e Etc Signup s © 2013 SOASTA. All rights reserved. 20
    • Then plot how speed changes the metrics Example: Bounce rate vs. page load time © 2013 SOASTA. All rights reserved. 21
    • Choose a metric value to target Example: 30% Bounce Rate © 2013 SOASTA. All rights reserved. 22
    • Derive the required speed from the chart Example: 3.5 second load time for a 30% or better bounce rate 3.5 sec © 2013 SOASTA. All rights reserved. 23
    • Understand what is need to reach goals To get a bounce rate of 15% the load time needs to be 2 sec 2 sec © 2013 SOASTA. All rights reserved. 24
    • How fast am I? How fast should I be? How do I get there? © 2013 SOASTA. All rights reserved.
    • Find variations to focus on o Geographic variations o Browser variations o Bandwidth variations o Page variations o Time variations o Day variations © 2013 SOASTA. All rights reserved. 26
    • Page variations © 2013 SOASTA. All rights reserved. 27
    • Browser variations © 2013 SOASTA. All rights reserved. 28
    • Geographic variations © 2013 SOASTA. All rights reserved. 29
    • mPulse supports all of these © 2013 SOASTA. All rights reserved. 30
    • SOASTA mPulse Real Time, Real User Intelligence Collect everything mPulse View real user data in real time Map to business objectives © 2013 SOASTA. All rights reserved.
    • SOASTA mPulse www.soasta.com/mpulse