How to Get Started
in the Cloud
Applications that Work for Cloud Computing
eBookthe enterprise gateway to the cloud
Table of Contents
Our Mission .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3
Introduction .  ...
3
Our Mission
Our mission is to help enterprises run their applications
in the right cloud computing environment, where an...
Cloud computing has definite appeal for
your company. You understand the benefits
and advantages. Cloud providers such as
...
Application development and testing
consumes large quantities of your data
center resources. The need for compute
resource...
6
Case study
A large pharmaceutical company was being constrained by the 3-6
month fulfillment time required by corporate ...
Cyclical events, such as tax season, holiday
shopping, periodic reporting, marketing
campaign responses, or even a merger ...
8
Case study
A large financial services company needed to scale capacity rapidly
for its market analysis application as cu...
Customer and prospect-facing programs,
such as proof-of-concept testing, free trial
downloads and training, are critical t...
10
Case study
A fast-growing ISV needed to build customer environments on the
fly for POCs and testing of new features bef...
Marketing websites and portals are naturally
spikey due to increased traffic from market-
ing campaigns, holiday promotion...
12
Case study
A popular B2C website sees heavy traffic spikes coinciding with major
holidays and marketing campaigns. Rath...
We hope this eBook has helped you understand how you
can get started in the cloud. With CloudSwitch, this process
is so fa...
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eBook: How to Get Started in the Cloud

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You're ready to move to the cloud but now what? This eBook from CloudSwitch describes real-life examples and use cases of enterprise deployments in the cloud, including a range of application workloads and target clouds. Answers questions such as where to start, what to move to the cloud and how to make the cloud a seamless
extension to your data center.

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eBook: How to Get Started in the Cloud

  1. 1. How to Get Started in the Cloud Applications that Work for Cloud Computing eBookthe enterprise gateway to the cloud
  2. 2. Table of Contents Our Mission . . . . . . . . . . . . . . . . . . . . . . . . . 3 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . 4 Application Development & Testing. . . . . . . . 5 Federated Cloud Capacity On Demand . . . . 7 Labs On Demand. . . . . . . . . . . . . . . . . . . . . 9 Hosting Infrastructure in the Cloud. . . . . . . . 11 About CloudSwitch. . . . . . . . . . . . . . . . . . . . 13
  3. 3. 3 Our Mission Our mission is to help enterprises run their applications in the right cloud computing environment, where and when they need it—securely, simply and without changes. We protect enterprises from the complexity, risks and potential lock-in of cloud computing, freeing them to leverage the cloud’s advantages in cost and business agility. Unlike most cloud innovation today, we see the cloud from the perspective of the enterprise, extending the tools, security and perimeter of the data center out to the cloud.
  4. 4. Cloud computing has definite appeal for your company. You understand the benefits and advantages. Cloud providers such as Amazon, Terremark, Rackspace, Microsoft, Savvis and others are building offerings to meet your enterprise requirements. And you’re not alone. A recent report from the Yankee Group shows that adoption of the cloud is accelerating, with 24% of large enterprises already using Infrastructure-as- a-Service (IaaS), and another 37% expected to adopt IaaS within the next 24 months The cloud provides an attractive on-demand alternative to endless build-outs of traditional computing. All well and good, but where do you start? What applications are best to run in the cloud? How do you make the cloud a flexible and seamless extension of your data center? At CloudSwitch, we work with customers ranging from market-leading Fortune 1000 to mid-tier enterprises. We’re seeing specific applications emerging as best candidates to leverage the cloud. Applications that have “surge” aspects, or require resources temporarily or occasionally, are especially attractive targets for cloud deployment, where resources on demand provide a huge cost advantage. We have grouped these applications into four use cases and provided customer examples to help you better understand how you can apply them to your particular environment: »» Application development and testing »» Federated cloud capacity on demand »» Labs on demand »» Hosting infrastructure in the cloud These applications have emerged as good candidates because they address resource constraints, while allowing companies to be agile, flexible and responsive. With Cloud- Switch, applications remain tightly integrated with your enterprise data center tools and policies, and can be moved easily between different cloud environments and back into the data center based on your business requirements. Introduction 4 24% NOW 61% IN 24 MONTHS 2012 61% IN 24 MONTHS 2012 61% IN 24 MONTHS 2012 61% IN 24 MONTHS 2012 61% IN 24 MONTHS 2010 2012 Large enterprises using infrastucture-as-a-service (Iaas) Source:  “Anywhere Enterprise: 2010 U.S. Cloud Computing FastView Survey,” Yankee Group
  5. 5. Application development and testing consumes large quantities of your data center resources. The need for compute resources fluctuates throughout your application development lifecycle – for example, when 100 servers are needed for two weeks to load-test a new application, or when developers in multiple sites need servers for initial prototyping. You typically plan for these surges by provisioning for peak usage. The result: during downtime in the lifecycle, this expensive equipment sits idle in your data center. But under-provisioning is not an option, since the applications that are being built and tested, such as CRM, ERP and custom external-facing applications, are important to your business operations. Moving this application development and testing lifecycle to the cloud lets you: »» Provision your data center with only the resources needed for your steady-state operations, saving you substantial capex and moving non-production environments out of your production resources »» Provide your development and QA organizations with the flexibility to “turn on” capacity when they need it »» Maintain control over cloud usage and ensure enterprise security policies remain in effect And with CloudSwitch, your developers can build and test applications in the cloud as if they were in the data center, and then easily bring the applications back INTO the data center as you go into production. You have the control you need throughout the develop- ment process, with the capacity and flexibility you need so your data center resources are not impacted. Application Development Testing 5 With CloudSwitch, your developers can build and test applications in the cloud as if they were in the data center
  6. 6. 6 Case study A large pharmaceutical company was being constrained by the 3-6 month fulfillment time required by corporate IT to provision new Linux and Windows application environments. The company identified the need to increase responsiveness to the development groups’ evolving needs as a strategic initiative, and decided to establish a cloud-based delivery model. With CloudSwitch, administrators are now able to securely extend the internal development network to include the cloud, using standard IT-approved images and without disruption to existing processes. Example application components they can now extend to the cloud include web servers, application servers, and database servers used for prototyping, performance testing, functional validation and pre-production qualification. With CloudSwitch, administrators are now able to securely extend the internal development network to include the cloud Application Development Testing
  7. 7. Cyclical events, such as tax season, holiday shopping, periodic reporting, marketing campaign responses, or even a merger or acquisition, put increased demand on your data center resources. These events drive increased use of internal applications such as CRM, Oracle Financials and SAP, as well as external ones including your own custom applications. Because these events are typi- cally scheduled or planned for, you can add resources to your data center to handle the overflow. But what happens when the season is over or the acquisition has been absorbed? Your added resources can sit largely underutilized, at great expense. By leveraging the cloud for this planned overflow, you can: »» Leverage different cloud environments together with internal resources to select the computing resource on demand that best fits a particular workload »» Scale out the compute tiers of your applications without impacting your data center resources »» Integrate seamlessly and securely with your data center services, including load balancing and firewalls »» Use existing management tools with your internal and cloud resources CloudSwitch provides tight integration with your data center services and cloud environments so you can seamlessly and securely run planned overflow in the cloud. CloudSwitch keeps things simple by map- ping applications automatically into the cloud and managing all network connections. This approach means your management tools will work in the cloud just as if an application were running locally. Using consistent tools and policies, applications and resources can be managed with the same flexibility, security and control regardless of their location. Federated Cloud Capacity On Demand 7 CloudSwitch keeps things simple by mapping applications automatically into the cloud and managing all network connections
  8. 8. 8 Case study A large financial services company needed to scale capacity rapidly for its market analysis application as customer web traffic rose and fell throughout the day. The company had limited capacity within its data center and could not easily increase the number of on-premise virtual servers. With CloudSwitch, additional servers can be provisioned in the cloud and overflow traffic automatically routed to the appropriate location. The resulting infrastructure provides granular, real-time control over the application capacity and allows customers to be seamlessly directed to the most appropriate resource (cloud or internal). All corpo- rate security policies remain in place without modification as a result of the secure connectivity provided by CloudSwitch. Granular, real-time control over the application capacity Federated Cloud Capacity On Demand
  9. 9. Customer and prospect-facing programs, such as proof-of-concept testing, free trial downloads and training, are critical to your business. But these resource-intensive initiatives can generate spikes in traffic that are hard to predict as you plan your resource requirements. Additionally, various groups within the company are clamoring for resources that are just not available or within budget. You want to be responsive to your sales, marketing and developer teams, but don’t have the resources to allocate in your data centers or colos. By using the cloud to create “labs on demand” you can solve some major challenges: »» Empower internal groups to respond quickly and cost-effectively to market demands for test, trial and POC environments »» Support remote offices that need to turn |on computing resources easily and inexpensively, without loss of productivity »» Maintain control and security policies over cloud usage while enabling self-service agility With CloudSwitch, you have a flexible, low-cost option to provision on-demand sandboxes where various groups within the organization can conduct the short-term projects they need, and then turn off cloud resources as soon as a project is done, paying only for what they use. Labs On Demand 9 With CloudSwitch, you have a flexible, low-cost option to provision on-demand sandboxes
  10. 10. 10 Case study A fast-growing ISV needed to build customer environments on the fly for POCs and testing of new features before rolling these out in customers’ live production sites. The company’s data center resources were fully provisioned and they were having trouble responding quickly to this often ever-growing demand. Using the cloud and CloudSwitch to “spin up” labs on demand now makes it easy for this ISV to test new features fully without impacting their customers’ businesses. Using the cloud and CloudSwitch to “spin up” labs on demand makes it easy to test new features Labs On Demand
  11. 11. Marketing websites and portals are naturally spikey due to increased traffic from market- ing campaigns, holiday promotions, major launches and more. You need to provision resources to accommodate this additional traffic and demand. You’ve run out of data center space, budget or power, and your colo is maxed out. Rather than endless build-outs of expensive data center or colo footprints, you can leverage the cloud to host these websites and portals. Using the cloud for the overflow capacity while maintaining a steady-state pool of resources internally will allow you to: »» Automatically scale resources that ebb and flow as the spikes occur, paying for only what you need, when you need it – and turn it off when you’re done »» Avoid expensive colo build-outs or capital expenditures for peak periods »» Maintain enterprise control and security over cloud resources, without building out complex and expensive networking capabilities Organizations are using the cloud and Cloud- Switch for rapid provisioning and scaling to meet peak usage. With CloudSwitch you have the ability to easily move between clouds and then pull your applications back into the data center, with no cloud lock-in. Hosting Infrastructure in the Cloud 11 Organizations are using the cloud and CloudSwitch for rapid provisioning and scaling to meet peak usage
  12. 12. 12 Case study A popular B2C website sees heavy traffic spikes coinciding with major holidays and marketing campaigns. Rather than provision new equip- ment or rent more space in its colo – both expensive options – this company now leverages the cloud and CloudSwitch to handle peak overflow traffic easily, giving website visitors direct access to cloud resources through public IP addresses, while managing these same resources through CloudSwitch’s secure data center connections. The company can use different cloud environments based on geographic requirements, and shut off these incremental resources once the web traffic has returned to steady state. Leverage the cloud and CloudSwitch to handle peak overflow traffic easily Hosting Infrastructure in the Cloud
  13. 13. We hope this eBook has helped you understand how you can get started in the cloud. With CloudSwitch, this process is so fast and easy that you can be measuring results almost immediately and showcasing real cloud deployments as you build your cloud strategy. About CloudSwitch CloudSwitch delivers the enterprise gateway to the cloud. CloudSwitch’s innovative software appliance enables enterprises to run their applications in the right cloud computing environ- ment—securely, simply and without changes. With CloudSwitch, applications remain tightly integrated with enterprise data center tools and policies, and can be moved easily between different cloud environments and back into the data center based on the requirements of the business. Backed by Matrix Partners, Atlas Ventures and Commonwealth Capital Ventures, CloudSwitch is based in Burlington, MA and is led by seasoned entrepreneurs from BMC, EMC, Netezza, RSA, SolidWorks and Sun Microsystems. Learn More and Let’s Stay Connected Visit our website Check out our popular blog Follow us on Twitter Like us on Facebook Watch us on YouTube 13

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