Startups: Streit, Scaleup - introduction and product demo
CloudOps Summit 2011!
Company OverviewHistory Cloud Provider Today Offer the ScaleUpScaleUp is a spin-out of 12-year Cloud Management Platform !old German MSP internet4YOU! --------------------! ScaleUp has transformed into aIn 2009, ScaleUp launched theﬁrst public cloud in Germany cloud business software(3Tera AppLogic as cloud OS)! company! ! --------------------!Pain Point Needed a Cloud Our focus is the cloudBusiness Platform with a self-service solution to user point of purchase —management, provisioning, the magical spot whereautomation and everything elseneeded to offer a public or the provider andprivate cloud service" consumer meet" 2!
Leadership Team Kevin Dykes! Christoph Streit! David Anderson! Scott Sanchez ! CEO & Co- CTO & Co- Chief Architect! VP Cloud Founder! Founder! Business Solutions!- Serial technology - Co-Founder & former - 10 technology & - Cloud thought leader,entrepreneur CTO of 12-yr old MSP software patents speaker - Co-founder at 4 internet4YOU - 20 yrs. Exp. leading - 20 yrs. security exp. previous B2B tech - Deep expertise in University & Industrial - Former Director ofstartups systems & cloud Research Labs Security Portfolio at- 16 yr. exp. as web architecture - Last 6 yrs. lead Unisys technology strategist - Deep expertise w/ architect for software - Certiﬁed Information- Deep interest in CA 3Tera AppLogic projects across EU Systems Securitytechnology business Professional model innovation 3!
Cloud ComputingValue Visibility to End-Users Business Users Developers IT- Admins 4!
Cloud Adoption Problem Consumer:" Provider:"• Is not a cloud expert • Needs to support a wide range of use cases and user types • In general, does not know (or care) about how or why • Has great technology inside things work the datacenter, that is their primary focus • Does not have the desire or time to learn a complex • Wants to offer complex system/process technology in a simple, self- service manner!• Wants a single, integrated platform for their IT resources • Wants to get started quickly, and activities! without huge investments! 5!
User Experience Expands The Market Using most cloud technology The ScaleUp Cloud Management requires complex API calls and deep Platform only requires users to click cloud knowledge… order now … <binding type="tns:AmazonEC2PortType" name="AmazonEC2Binding"> <soap:binding transport="http://schemas.xmlsoap.org/soap/http" style="document"/> <operation name="ActivateLicense"> <soap:operation soapAction="ActivateLicense"/> <input> <soap:body use="literal"/> </input> <output> <soap:body use="literal"/> </output> </operation> <operation name="AllocateAddress"> <soap:operation soapAction="AllocateAddress"/> <input> <soap:body use="literal"/> or… </input> <output> <soap:body use="literal"/> </output> </operation> <operation name="AssociateAddress"> How many of your <soap:operation soapAction="AssociateAddress"/> <input> <soap:body use="literal"/> users or customers </input> <output> <soap:body use="literal"/> can write XML? </output> </operation> 6!
Products focused on rapid deploymentCloud Management Platform:" Cloud App Store:"• Self service solution for • “The cloud without a cloud” – all everyone, not just IT the beneﬁts, none of the cost! administrators • A simple self-service “one click”• Automated provisioning of single solution for deploying business virtual machines, multi-tiered applications – targeted at auto-scaling infrastructures and average business IT users, not packaged business applications IT administrators!• Metering, user management and • Deploy applications in minutes, everything necessary to offer a not weeks – the complexity, public, private or hybrid cloud to business rules and workﬂow are your users/customers ! automated and hidden from your users! 7!
ScaleUp Platform Today User & Rights Management Support Self Service Point Metering of Ordering Purchase Billing Provisioning Multi-Tenant Capacity Mgmt Today 8!
The Technology Stack ScaleUp Cloud Management Platform Provider or Enterprise Infrastructure 9!