Convergence – Social Enterprise
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Convergence – Social Enterprise

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CloudOps Summit 2013, Frankfurt, 25.09.2013

CloudOps Summit 2013, Frankfurt, 25.09.2013
Track 2 - Changing Business by
Florian Eismann , Fidor Bank AG

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Convergence – Social Enterprise Convergence – Social Enterprise Presentation Transcript

  • Convergence – Social Enterprise
  • 26.09.2013 2 Technology: … emerging telecommunications technologies, and network architecture used to migrate multiple communications services into a single network Convergence Wiki Definitions Art: … a 1952 oil painting by Jackson Pollock Music: … Dave Douglas album, 1999 26.09.2013 2
  • Company Description Overview Fidor Group Fidor Bank AG is a fully licensed web 2.0 bank (since 5/2009) regulated by the German Banking Authority BaFin holding a “European Passport” and operative since 1/2010. Headquartered in Munich/ Germany with currently 32 employees. Unique combination of experience in web-banking, risk management and IT. 100% Online/Direct Banking Concept, delivering specific financial services solutions addressing the mayor internet-based market drivers: web 2.0, social media, e-commerce, online-gaming, mobile internet. Delivering cost- and service-leadership within its markets. Offering a unique, customer centric combination of services: Community, Payment & Banking. Tailor-made offerings for B-to-B and B-to-C customers. Partner Business drives growth. Started international Expansion via franchise- or whitelabel-partners. B-to-B key-customers successfully acquired. FidorPay Account: Combining the digital ecosystem with traditional banking services: integration of third party banking services such as virtual currencies, peer-to-peer money transfer or crowd-financing. Operating infrastructure : proprietary technology platform ‘F2’ guarantees high scalability, standardized interfaces/APIs allowing for more convenient and enhanced banking experience. Fidor Pay Account Banking Fidor Prepaid MasterCard Corporate Services Saving Certificates Lending FX Exchange Precious Metal Crowd Finance Peer to Peer No top-up; Account Balance only Internet Shopping Insurance Co-branding or Co- issuing for Corporate Clients Combining Wallet and Cash Account Open-platform architecture Rapidly expanding offerings from third parties and Fidor Bank, e.g. virtual currencies White-label Corporate Wallet Payment against Installment Payment against Invoice APIs to Accounting Software Combining B-t-C & B-t-B Business b-t-c; 95% b-t-b; 5% Deposits b-t-c; 20% b-t-b- t-c; 80% Lending b-t-c; 25% b-t-b; 75% Commission Selected Products and Services Executive Summary Fidor Bank AG 326.09.2013
  • 26.09.2013 4 Traditional Retail Banking is unsinkable! Financial Crisis Social Media Technology 426.09.2013
  • Consequences for the banking sector Change in customer behavior • More critical and better informed customers • Multidimensional communication Different contact points • @home: via internet and telephone • On-the-go: via mobile internet/Apps • Multichannel contract signing New success factors in online sales • Target group specific customer journeys • Search engine optimization (SEO) and marketing (SEM) • Focus on social platforms New market players • Competitors (FS and PSP’s) with focus on innovative services in a digital environment • Social platforms are accepted online players in the market (e.g. Facebook, Twitter) Drivers that effect banking: • 2020: expected internet usage in Germany > 90% • Wide parts of the population (including retirees/”silver surfer”) are completely integrated in the web • Internet will become increasingly more interactive • Increasing significance of User-Generated-Content • Web 3.0, predictive shopping • 2013: smartphones outnumber desktop computers • 2014: number of mobile services users exceed stationary users • Increasing development speed of connections and storages and CRM solutions. • Mobile Apps gain importance Internet penetration Mobile internet usage Web development Dynamic Technology process 526.09.2013 Game-Changer
  • 26.09.2013 6 Germany – Trust in Industries Bank & Insurance Development Branch vs. Internet 26.09.2013 6
  • 26.09.2013 7 What do my customers really want? 26.09.2013 7
  • Open API: One account for all finance apps 26.09.2013 8
  • Integration via open API Integration via open API Innovative-StartUps Needs: + Market awareness + Legal certainty + Financial support + Quick decision-making + Low legal costs + … International Retail Banks Needs: + New Innovations + Flexible Solutions + Time-to-Market + Scalability + International Roll-Out + Legal certainty + … White Label Solutions White Label Solutions Scalable Technology & Business Model 26.09.2013 9
  • 10 Payment Community Banking Banking& Community • No other Bank operates a User-Community with the objective of Crowdsourcing, Peer-to-Peer support and Banking-Offers. • No other Payment Service offers the support by a User- community, Peer to Peer Banking or Crowdfunding. • open APIs for shared develop- ment and integration of third party offerings. • No other Community Platform has a Payment Offer or is allowed to operate one. • Only very view Banks offer Internet-, Mobile-payment and Wallet-Services. • No other Payment Service offers full Banking services. New Business Modell in Banking
  • Customer-Support-CustomerCustomer-Support-Customer Product Co-CreationProduct Co-Creation Financial Advisor RatingsFinancial Advisor Ratings Product RatingsProduct Ratings Lowering support costs Improvement of credibility Quick response time Lowering support costs Improvement of credibility Quick response time Product creation along customer needs Acceptance Pre-test in the community Product creation along customer needs Acceptance Pre-test in the community Transparent quality assurance Data superiority (ratings) Controlling-Tool for incentives Transparent quality assurance Data superiority (ratings) Controlling-Tool for incentives SCREENSHOT Cost-efficient feedback system for market acceptance Controlling-Tool for internal business development Cost-efficient feedback system for market acceptance Controlling-Tool for internal business development Community Added Value 1126.09.2013
  • 4.177 Advisors rated by community users 1.735 Suggested improvements 2.528 rated finance products 3.934 saving tips by community users 5,3 replies on average on money questions 5 user act as moderators Anonymous Asset Allocation Comparison … and much more. 4.177 Advisors rated by community users 1.735 Suggested improvements 2.528 rated finance products 3.934 saving tips by community users 5,3 replies on average on money questions 5 user act as moderators Anonymous Asset Allocation Comparison … and much more. 12 Fidor Community
  • 13 ~220.000 Registrations Investment in savings bonds Precious Metals easy via mouse click Prepaid Smartphone Prepaid MasterCard FX Virtual currencies Crowd-Finance Peer to Peer Lending and Brokerage ……………and more to come ~220.000 Registrations Investment in savings bonds Precious Metals easy via mouse click Prepaid Smartphone Prepaid MasterCard FX Virtual currencies Crowd-Finance Peer to Peer Lending and Brokerage ……………and more to come Fidor Community
  • 26.09.2013 14 WIE? Unternehmensname Claim „Die Fidor Bank ist ein vertrauensvoller Partner für das Senden und Aufbewahren digitaler Assets.“ „fidor“ = Lateinische Form des Verbs fidere „Mir wird getraut…“ „Banking mit Freunden“ Das gegenseitige Vertrauen steht im Mittelpunkt unserer Positionierung Vision Question: 09:14 pm via iPhone 1. Answer: 09.22.07 pm 2. Answer: 09.22.59 pm 3. Answer: 09.46.40 pm 10. Answer: 00:21:11 am Mobile Community Fidor Use Case Community 26.09.2013 14
  • Fidor Use Case Like Interest Rate One example for innovation @Fidor Bank: Simple Principle: The more „LIKES“ Fidor Bank on Facebook, the higher the interest rate for all FidorPay Accounts gets. -> Facebook Fan- Growth from 2.000 likes to 14.000 likes in 7 months Easy Handover: Fidor Bank is Germany´s first bank supporting the user to register with a facebook connect process. One example for innovation @Fidor Bank: Simple Principle: The more „LIKES“ Fidor Bank on Facebook, the higher the interest rate for all FidorPay Accounts gets. -> Facebook Fan- Growth from 2.000 likes to 14.000 likes in 7 months Easy Handover: Fidor Bank is Germany´s first bank supporting the user to register with a facebook connect process. 1526.09.2013
  • PFM Design Mobile Mobile Mobile Virtual Currencies Gaming Communities Peer-to-PeerCrowd Open API-System Prospects: Retail Banking in 5 Years 16 26.09.2013
  • Vielen Dank Fidor Bank AG Florian Eismann Sandstraße 33 D-80335 München Phone: (089) 189 085 233 Fax: (089) 189 085 199 E-Mail: eismann@fidor.de Internet: www.fidor.de Thank you… 1726.09.2013