EMC's IT's Cloud Transformation, Thomas Becker, EMC

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CloudOps Summit 2012, Frankfurt, 20.9.2012 …

CloudOps Summit 2012, Frankfurt, 20.9.2012
Track 2 - Build and Run
by Thomas Becker, EMC Deutschland GmbH
http://cloudops.de/sprecher/#thomasbecker

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  • 1. EMC IT’S CLOUDTRANSFORMATIONHow we did it!CloudOps 2012Thomas BeckerEMC Deutschland GmbH© Copyright 2012 EMC Corporation. All rights reserved. 1
  • 2. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 2
  • 3. EMC IT At A Glance 2004 2012 User Profiles 24,000 “Internal” Users 55,000 “Internal” Users 70,000 Customers And Partners 400,000+ Customers And Partners IT Environment 5 Data Centers, 960 TB Storage 5 Data Centers, ~12 PB Storage Business Applications ~ 400 Applications And Tools ~500 Applications And Tools ~ 8000 OS Images (Worldwide) Virtualization 2,000 Physical Servers 90% Of All Servers Virtualized Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages Finalist© Copyright 2012 EMC Corporation. All rights reserved. 3
  • 4. Today’s Realities IT Budget Dilemma Information Security Solution Delivery Time Dedicated Customized Infrastructure Stacks Dramatic Information Growth Aging Data Centers~100% Allocated – Under-utilized Complex Monolithic Apps Rapidly Changing Business© Copyright 2012 EMC Corporation. All rights reserved. 4
  • 5. 2012 EMC IT Initiatives 1 Efficiency IT-as-a-Service 2 Total Customer Experience Next Generation Business Applications 3 Workforce Productivity Workplace 3.0 4 Architect For The Future Secure Journey To The Cloud & Big Data 5 EMC IT Proven EMC’s “First And Best Customer”*Sample of 2012 business initiatives© Copyright 2012 EMC Corporation. All rights reserved. 5
  • 6. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 6
  • 7. Our Cloud Strategy Virtual Clients Traditional Apps “Next-Gen” Cloud Apps SaaS Integration & Federation Virtualization Private Information Public Cloud Security Cloud© Copyright 2012 EMC Corporation. All rights reserved. 7
  • 8. Built On EMC’s Cloud Portfolio View Traditional Applications Next-Gen Cloud Applications Big Data vFabric Cloud vCloud vFabric Cloud vSphere vShield vSphere Foundry Director Foundry VNX VMAX Ionix 10K 20K Isilon Greenplum 40K VPLEX Data Domain, Avamar, NetWorker© Copyright 2012 EMC Corporation. All rights reserved. 8
  • 9. Our Cloud Transformation Journey IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE Infrastructure Focus Applications Focus Business Focus WE ARE HERE Development, Test, 100% And IT-Owned Applications 90% % VIRTUALIZED 70% 30% 40% 15% Virtualize Mission Business Agility Critical Applications 2004-08 2009-10 2011-2012+© Copyright 2012 EMC Corporation. All rights reserved. 9
  • 10. EMC IT Transformation CONSOLIDATE ENHANCE Cloud Foundation IT-As-A-Service % VIRTUALIZED IT & BUSINESS PRODUCTION BUSINESS VALUE 2004-08 2009-10 2011-2012+© Copyright 2012 EMC Corporation. All rights reserved. 10
  • 11. EMC IT Transformation CONSOLIDATE Cloud Foundation Server Virtualization % VIRTUALIZED Mission Critical Applications Virtualization Data Management Static Security Social Presence Windows “x, x, x” 2004-08 2009-10 2011-2012+© Copyright 2012 EMC Corporation. All rights reserved. 11
  • 12. EMC IT Transformation CONSOLIDATE Cloud Foundation Server Virtualization $112M CAPEX SAVINGS % VIRTUALIZED Mission Critical Applications Virtualization $66M OPEX SAVINGS Data Management 90% OS IMAGES v VIRTUALIZED Static Security MISSION CRITICAL Social Presence 95% APPLICATIONS VIRTUALIZED Windows “x, x, x” 100M POUNDS OF CO REDUCED 2 2004-08 2009-10 2011-2012+© Copyright 2012 EMC Corporation. All rights reserved. 12
  • 13. EMC IT Transformation CONSOLIDATE ENHANCE Cloud Foundation IT-As-A-Service Server Virtualization Cloud Computing % VIRTUALIZED Mission Critical Apps Virtualization Cloud Applications Data Management Predictive Analytics Static Security Dynamic Security Social Enterprise & Social Presence Collaboration Choice Computing Windows “x, x, x” & Mobility 2004-08 2009-10 2011-2012+© Copyright 2012 EMC Corporation. All rights reserved. 13
  • 14. Transformation Benefits 90% ~1 OVERALL IT OS IMAGES VIRTUALIZED DAY TO PROVISION CHARGEBACK FROM 54% TO 89% 42% 76% IT INVESTMENTS ENTERPRISE VS. L I G H T S O N VS. FUNCTIONAL P R O J E C T S FROM 23% TO IN 4 YEARS FROM 40% TO IN 4 YEARSNote: Based on EMC IT Internal Estimates© Copyright 2012 EMC Corporation. All rights reserved. 14
  • 15. Cost & Agility Trends IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE Infrastructure Focus Applications Focus Business Focus 90 Days Percentage of IT 80 Days Spend On New 60 42% Capabilities Vs. % VIRTUALIZED Days 40 Lights-On Days 40% 30 Days 25% 7 Days 23% Approximate 20% 21% ~1 Day Time-To-Provision 20% App. Environments 2004-08 2009-10 2011-2012+© Copyright 2012 EMC Corporation. All rights reserved. 15
  • 16. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 16
  • 17. Transforming IT With IT-As-A-Service A NEW IT BUSINESS ENABLING TECHNOLOGY DNA, SKILLS, ROLES & MODEL Private, Hybrid, Public ORGANIZATIONAL Service Oriented Clouds ALIGNMENT Market Driven End-To-End Automation “Front Office” Capabilities “P & L” Focused Financial Transparency Service Accountabilities Broker & Builder Self-Service Capabilities Technology Breadth© Copyright 2012 EMC Corporation. All rights reserved. 17
  • 18. IT-As-A-Service = Agility Optimizing IT Production For Business Consumption© Copyright 2012 EMC Corporation. All rights reserved. 18
  • 19. IT-As-A-ServiceBusiness AgilityŸ  Service Consumption MindsetŸ  Service-Based PricingŸ  Service Level ExpectationsŸ  Integrated Cloud ArchitectureŸ  Integrated GRC TRANSFORMING OURSELVES INTO A COMPETITIVE SERVICE PROVIDER© Copyright 2012 EMC Corporation. All rights reserved. 19
  • 20. IT-As-A-ServiceUSER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION ERP, Email, P U B L I C AS-A-SERVICE CRITICAL E-Business ... C LO U D CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS/ COMMON MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA Greenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY© Copyright 2012 EMC Corporation. All rights reserved. 20
  • 21. IT-As-A-Service Program CUSTOMERS Voice Of The Customer Service Request / Delivery Invoicing G O -T O - M A R K E T Service Strategy Service Catalog Pricing, Show / Chargeback SERVICE PORTFOLIO SERVICE DELIVERY AND FINANCIAL MANAGEMENT SUPPORT TRANSPARENCY Portfolio / Demand Management Automated Orchestration And Metering Processes Provisioning Service Costing Policies Service Roadmap Standardized Processes Service Design / Launch Standardized Service Management Tools TRUST IN THE CLOUD INFORMATION MANAGEMENT SKILLS / ROLES / COMPETENCIES CLOUD INFRASTRUCTURE© Copyright 2012 EMC Corporation. All rights reserved. 21
  • 22. Initial ITaaS Offerings VMware View, VMware Access to desktop from VIRTUALIZED DESKTOP Fusion anywhere on variety of devices IT-AS-A-SERVICE Agility • Control Match device to work style and Budget Flexibility • Cloud Offerings CHOICE COMPUTING Mac, iPad, PC, Smartphone preferences APPLICATION CLOUD Cloud Foundry, vFabric Enables migration of USER EXPERIENCE-AS-A-SERVICE ENABLEMENT FACTORY Postgres to the cloud applications BI-AS-A-SERVICE Greenplumaccess to all your Quick, easy DB, Chorus, SAS, Business Objects, OBIEE, Reporting & Analytics data for analysis Microsoft Reporting SOFTWARE-AS-A-SERVICE Harnessing content with secure, ECM-DocBox Documentum Scalable business processes PLATFORM-AS-A-SERVICE Collaborative work space with COLLABORATION SharePoint Web 2.0 functionality INFRASTRUCTURE-AS-A-SERVICE Enabling scalable, secure and CLOUD9 SANDBOX vCloud Director, vSphere temporary compute on demand Vblock, VNX, VMAX, Provision quick, cost-effective, INFRASTRUCTURE- DataDomain, Avamar, Ionix, AS-A-SERVICE vCenter,infrastructure-as-a- & secure Envision, service NetWitness© Copyright 2012 EMC Corporation. All rights reserved. 22
  • 23. Ten Key Steps To IT-As-A-Service 1 2 3 4 5 Establish Define Vision, Acquire Win Hearts & Minds Define Plan & Scope Go-To-Market Goals, Objectives Resources Team Begin with clearly Need to prepare org for Develop overall plan with Need: Responsibility areas: defining what ITaaS is significant transformation well-defined scope and •  Strong executive •  Branding, UI & UX and why it’s important. through combination of success metrics. Has sponsors •  Conduct focus groups Getting stakeholders on consensus building and different risk/cost trade-ff •  PMO •  Promote services the same page for this mandate from top. from traditional IT project •  Execution teams •  Internal change will take time, effort and Iterative with step one. so should have lighter •  SMEs management influence. structure. •  Money for outside help 10 9 8 7 6 Define Service Design Change Define To-Be Determine Develop Service Lifecycle & Management Plan Org Structure Financial Model Framework Governance Focus is change within IT: Significant realignment To maximize success of Most important elements A lifecycle process that •  Understand and required to support service model, must be are: defines how IT products and embrace new roles service focus. Need e.g.: financial implications for •  Taxonomy services are defined, •  End-to-end service •  Product Managers service selection. •  Stand up process approved, funded, brought to responsibility •  Service Operations Financial transparency •  Deployment schedule market, enhanced and retired •  Training plan Managers necessary for success. •  Account Managers© Copyright 2012 EMC Corporation. All rights reserved. 23
  • 24. Financial Transparency8-Step Process For Simple, Fair, Accurate Charge/ShowbackSERVICE COSTING PRICING ANALYSIS METERING/INVOICING 1 2 3 4 5 6 7 8 Funds Define Measure Invoice Transfer Services Allocate Determine Derive Unit Determine Service Business All Costs Unit Drivers Costs Unit Prices From BU Categories Consumption Units To ITChoose Both Fixed For Costs And By Dividing Prices Should For Each Create Set Up AServices That And Variable Prices In Each Service Costs Reflect Service And Monthly MechanismAlign To To Specific Service By The Corporate Map To The Invoices For For Easy FundIndustry Services Category Service Unit Goals Appropriate Business Units TransfersOfferings Driver Service Unit For Each Drivers Service© Copyright 2012 EMC Corporation. All rights reserved. 24
  • 25. Cost Transparency Transition Before Cost Transparency After Cost Transparency 5% 5% 11% 24% 24% OVERALL CHARGEBACK INCREASED FROM 46% 54% TO 89% 25% 25% 35% CURRENTLY CHARGED BACK DIRECTLY BILLED TO BU NEW CHARGED BACK NOT CHARGED BACK ACQUISITION IT SPEND© Copyright 2012 EMC Corporation. All rights reserved. 25
  • 26. Financial Transparency Benefits VALUE-BASED AUTOMATION AND LESSONS DECISIONS STANDARDIZATION LEARNED Ÿ  Drives Value-Based Ÿ  Provides Productivity Gains By Ÿ  Analyze Cost Vs. Price Discussions With Business Implementing Service Units Management Ÿ  Benchmark To External Providers Ÿ  Supports Cost Reduction By Ÿ  Increases Efficiency By Ÿ  Don’t Underestimate Company Aligning Support Tiers Offering Standardized Culture To Business Value Applications Ÿ  Challenge Status Quo When Ÿ  Enables Application Ÿ  Eliminates Waste In IT Evaluating Real-Time Cost Rationalization & Right-Sizing Infrastructure Spending Of Existing Tools Ÿ  Reassess Legacy Cost Levers Ÿ  Unleashes A More Agile IT Ÿ  Reduces Risks And Run-time Delivery Model Ÿ  Evolve The DNA Of IT Costs For Shadow IT Ÿ  Build Consensus© Copyright 2012 EMC Corporation. All rights reserved. 26
  • 27. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 27
  • 28. EMC Global Data Centers Cork, Ireland Westboro, MASanta Clara, CA Hopkinton, MA Durham, NC Franklin, MA RTP, NC To Be Decommissioned Enterprise Data Center Regional Data Center Bunker© Copyright 2012 EMC Corporation. All rights reserved. 28
  • 29. Durham Cloud Data Center Ÿ  100% Virtualized Ÿ  20,000 Sq. Ft. Data Center Ÿ  Durham and Hopkinton Primary Sites Ÿ  Single Data Center Operating System Ÿ  VCE Vblock Reference Architecture Ÿ  Cloud-Scale Federation—Data, Applications Ÿ  Runs EMC’s Mission Critical Applications Ÿ  Zero Data Loss Business Continuity Ÿ  Data Deduplication—At Source And Target© Copyright 2012 EMC Corporation. All rights reserved. 29
  • 30. SustainabilityŸ  Tier III DesignŸ  1.3 PUE (Power Usage Efficiency)Ÿ  LEED Silver Certification In ProgressŸ  Saves Energy To Power 2,000 HousesŸ  Rain Water Harvesting—4,100 Gallons –  Reduces City Water Usage By 40%Ÿ  Use Outside Air To Cool For 57% Of The YearŸ  Flywheel UPS SystemŸ  Hot And Cold PlenumsNote: Durham Facility, Including Data Center© Copyright 2012 EMC Corporation. All rights reserved. 30
  • 31. Converged InfrastructurePlatform ArchitectureŸ  VCE Vblock Reference ArchitectureŸ  VMAXŸ  VNXŸ  VPLEXŸ  vSphereŸ  vCloud DirectorŸ  BRS –  Avamar –  Data Domain© Copyright 2012 EMC Corporation. All rights reserved. 31
  • 32. Converged Infrastructure BenefitsCAPEX OPEXŸ  Converged Networking Ÿ  Wiring Design –  10 Gbe –  Wire Once –  FCoE –  Reduce Risk –  Cables Ÿ  Stateless BladesŸ  UCS Blades –  Service Profiles –  Nehalem ▪  Deployment ▪  Templates –  QPI ▪  WWPN –  10 Gbe/CNA –  UpgradesŸ  SAN Boot –  Migrations –  No Internal Drives Ÿ  Simplified Management© Copyright 2012 EMC Corporation. All rights reserved. 32
  • 33. Data Center Network Architecture Data Center Westborough, MA Data Center Bunker Site Hopkinton, MA Franklin, MA DWDM Ring 10GE and FC EC, WC, EMEA EC, WC, EMEA & India & India Vz & ATT Vz & ATT AT&T MPLS Internet Orange MPLS 10 GigE* 10 GigE* Latin America & US Field APAC Field DWDM Ring 10 GE and FC Bunker Site Data Center Research Triangle Park, NC Durham, NC * 10 GE Site To Site Links Service Labs, Replication, And End User Traffic Managed Via QoS© Copyright 2012 EMC Corporation. All rights reserved. 33
  • 34. Enterprise DR StrategyMulti-Site Remote ReplicationMISSION CRITICAL Primary Bunker Site BACKUPINFRASTRUCTURE Hopkinton, MA Franklin, MA INFRASTRUCTUREŸ  Hosts EMC’s Mission Ÿ  Network / SAN Critical Apps SRDF/S Application BackupsŸ  Running On VCE 10 Miles Ÿ  Network / SAN Vblock Reference R22 R11 SRDF/A R21 Database Backups Architecture Ÿ  Bi-directionalŸ  Zero Data Loss— Avamar Replication OLTP SRDF/A 600 Miles SRDF/A 600 Miles Ÿ  Data Domain –  SRDF/STAR Cascaded— WAN Archiver For Long- Synchronous & Asynchronous Replication Term RetentionŸ  Limited Data Loss— Non-OLTP –  SRDF/A – Asynchronous Replication R21 SRDF/S R11 R22 –  Data Loss Of 0-15 10 Miles Minutes Maximum –  22-44 Maximum Milliseconds Latency Bunker Site Primary Tier 1 Hopkinton Primary Research Triangle Park, NC Durham, NC Tier 1 Durham Primary© Copyright 2012 EMC Corporation. All rights reserved. 34
  • 35. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 35
  • 36. Monitoring & Securing The Cloud GLOBAL COMMAND CENTER CRITICAL INCIDENT RESPONSE CENTER •  State-Of-The-Art Infrastructure Management Tools •  Monitoring & Remediating Security Events •  Remotely Manage EMC’s Highly Virtualized Global •  Preemptive Cyber Threat Intelligence Data Centers •  Advanced Tools, Tactics, & Analytics •  Leverages EMC & VMware Tools •  Highly Skilled Security Analysts •  Follow The Sun (24x7x365) Model •  Leverages RSA Security Technology© Copyright 2012 EMC Corporation. All rights reserved. 36
  • 37. Back To Basics CLASSIFY DEFINE IMPLEMENT DATA CONTROLS CONTROLS© Copyright 2012 EMC Corporation. All rights reserved. 37
  • 38. Incident Monitoring & Response CRITICAL INCIDENT RESPONSE CENTER Cyber Threat Advanced Tools, Critical Incident Intelligence Tactics, & Analysis Response Team •  Open/All Source Actor •  Reverse Malware Engineering •  Eyes-On-Glass Attribution •  End User Intake •  Host & Network Forensic •  Attack Sensing & Warning •  Event Triage •  Cause & Origin Determination •  Social Media •  Incident Containment •  Email Operations •  High Value Target (HVT) •  24x7 Coverage Advanced Specialists •  Content Development •  Integration •  Strategic Planning© Copyright 2012 EMC Corporation. All rights reserved. 38
  • 39. Mobile Experience EMC PRIVATE CLOUD DEVICE SECURITY Enterprise App Store Integration, Batch, Authentication Cloud Security Common Web Services Access Control Authentication Encryption Data Model Encryption App Server Access Control Device Mgmt Common vFabric Anti-Malware Monitoring & Posture Logging Management Integration Data Management Logging Data Leakage Monitoring Cloud Fabric Monitoring Enterprise Applications Data Legacy New ERP CRM Warehouse Apps Apps© Copyright 2012 EMC Corporation. All rights reserved. 39
  • 40. Risk Modeling Source Destination Threat Level Of Score Score Score Access Who are you? Who are you? Risk History Trusted Access User identity Application role Click happy? What you have What do you want? Intelligence Published Access Device and controls Data classification Easy target? Education & Where are you? Where is the data? Awareness Blocked Access Location Data location Test performance?© Copyright 2012 EMC Corporation. All rights reserved. 40
  • 41. Access Model Based On Layers Of Trust Functional Engineering Corporate Archer Apps Apps Apps eGRC PUBLISHED SERVICES Operational & Trusted Access NETWORK ACCESS TIERS Published Access Security Intelligence User Role Ownership Roaming Controls EnVision TRUST ASSESSMENT NetWitness Smart Windows Windows Apple Apple Linux Linux Thin Device Laptop Desktop Desktop Laptop Laptop Desktop Client© Copyright 2012 EMC Corporation. All rights reserved. 41
  • 42. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 42
  • 43. Mission Critical ApplicationsUSER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION ERP, Email, P U B L I C AS-A-SERVICE CRITICAL E-Business ... C LO U D CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS/ COMMON MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA DB, Chorus Greenplum C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVisio, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY© Copyright 2012 EMC Corporation. All rights reserved. 43
  • 44. Oracle 11i E-Business Suite Replatforming Ÿ  One Of The Largest Single Global Instances Of Oracle 11i Ÿ  Core Mission-Critical Applications: –  Direct Express (DXP) | Channel Express (CXP) –  Oracle Sales (CRM) | Service –  Contracts | Projects Ÿ  70+ Application Tiers—VMware / Linux Ÿ  Oracle Database 10g R2 Ÿ  12 TB Database; 8.8 Billion Rows Of Data Ÿ  52 Million Transactions Per Day Ÿ  79,000+ IO Operations Per Second (IOPS) Ÿ  4,000+ Peak Concurrent Users© Copyright 2012 EMC Corporation. All rights reserved. 44
  • 45. Oracle 11i E-Business SuiteReplatformingŸ  Overloaded Legacy HardwareŸ  Constant CPU Spikes >80%Ÿ  Outdated Technology HIGH AVAILABILITYŸ  Low Performance REQUIREMENTS:Ÿ  Poor Scalability 7x24x365Ÿ  Costly To MaintainŸ  Slow Backup SpeedŸ  Degraded User Experience© Copyright 2012 EMC Corporation. All rights reserved. 45
  • 46. Sun Fire Server Vblock Reference Architecture •  Sun Fire E25K •  Cisco UCS B440 •  UltraSPARC IV Processor •  Intel Nehalem EX •  CPU—224 Cores Processor •  CPU Utilization 80% •  CPU—128 Cores •  OS—Solaris 10 •  CPU Utilization 10% •  Storage—Symmetrix •  OS—Red Hat Linux/ DMX-3 VMware vSphere •  Storage—Symmetrix VMAX© Copyright 2012 EMC Corporation. All rights reserved. 46
  • 47. 10x PERFORMANCE GAIN*Ÿ  60-90% Productivity GainsŸ  $7 Million Saved*Based on EMC IT Internal Testing© Copyright 2012 EMC Corporation. All rights reserved. 47
  • 48. Oracle 11i – Virtualized Application TierAPP TIERS Ÿ  Data Center EfficiencyBEFORE –  10:1 Consolidation Ratio –  4x Improved Utilization230 Rack Servers ▪  Data Center Space ▪  Power and Cooling Ÿ  Application BenefitsAPP TIERS – 25% Performance ImprovementNOW – Added VMware HA – Increased Uptime 23 Rack Servers – Improved Agility230 App VMs Tier© Copyright 2012 EMC Corporation. All rights reserved. 48
  • 49. Common Integration CloudUSER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION ERP, Email, P U B L I C AS-A-SERVICE CRITICAL E-Business ... C LO U D CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS/ COMMON MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA DB, Chorus Greenplum C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY© Copyright 2012 EMC Corporation. All rights reserved. 49
  • 50. Common Integration Cloud SaaS Integration, Platforms Batch, Web Services Social Common Data Model App Server COMMON vFabric Monitoring & INTEGRATION Management CLOUD Data FabricPartners Mobile EMC PRIVATE Enterprise Applications CLOUD Data Legacy New ERP CRM Warehouse Apps Apps© Copyright 2012 EMC Corporation. All rights reserved. 50
  • 51. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 51
  • 52. Big Data AnalyticsUSER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION ERP, Email, P U B L I C AS-A-SERVICE CRITICAL E-Business ... C LO U D CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS/ COMMON MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA Greenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY© Copyright 2012 EMC Corporation. All rights reserved. 52
  • 53. Big Data Analytics TOOLS & DATA COLLABORATION SOLUTION DESIGN/ VISUALIZATION CONSULTING SCIENTIST TRAINING DEVELOPMENT REPORTING DASHBOARDS ANALYTICS PREDICTIVE PLANNING / TEXT WHAT-IF ANALYTICS GREENPLUM STRUCTURED UNSTRUCTURED PLATFORM DATA DATA MASTER DATA DATA GOVERNANCE QUALITY MANAGEMENT INTEGRATION TRANSACTIONAL MACHINE OTHERS DATA SOURCES D A T A D ATA SOCIAL EXTERNAL© Copyright 2012 EMC Corporation. All rights reserved. 53
  • 54. The Journey To Big Data1 2 3 Ÿ  Consolidation Of Islands All Data Data Science Real Time Decisions Of Information Faster Answers Collaboration New Applications Ÿ  Master Data 1 Elastic & Scalable Self-Service Data Monetization Ÿ  Common BI Tools Big Data Enabled Apps Ÿ  BI Governance Ÿ  BI-As-A-Service Agile Process & Tools Ÿ  Data Scientist Services Ÿ  Collaborative Analytic 2 Tools Analytic Engines Analytics Ÿ  Unified Analytical Analytic Productivity Platform Engines Platform With Chorus Cloud Infrastructure Ÿ  Advanced Predictive Analytics With Business Units BIG DATA INFRASTRUCTURE AGILE ANALYTICS PREDICTIVE ENTERPRISE Ÿ  Deep Data Center 3 TECHNOLOGY FOCUS PEOPLE & PRODUCTIVITY FOCUS APPLICATION FOCUS Analytics Ÿ  Advanced Security 2010 2011 2012 Analytics 2013 2014© Copyright 2012 EMC Corporation. All rights reserved. 54
  • 55. Our BI-As-A-Service Architecture ERP Dashboards 15 TB Data 50 GB/Day Workspace 40K Queries >1,800 Tables BU App Reports eBus Master Mobile Data Workspace BU App SFDC Global Data Data Visualization Warehouse BIaaS Local Data DATA INTEGRATION DATA HOSTING COMPONENT REPORTING & ANALYTICS COMPONENT COMPONENT© Copyright 2012 EMC Corporation. All rights reserved. 55
  • 56. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 56
  • 57. Choice Computing And MobilityUSER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION ERP, Email, P U B L I C AS-A-SERVICE CRITICAL E-Business ... C LO U D CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS/ COMMON MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA Greenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY© Copyright 2012 EMC Corporation. All rights reserved. 57
  • 58. EMC’s Client Computing Vision TO DELIVER A RICH SECURE USER EXPERIENCE FROM ANYWHERE, AT ANY TIME, ON A WIDE CHOICE OF COMPUTING DEVICES© Copyright 2012 EMC Corporation. All rights reserved. 58
  • 59. Mobility Continues To Grow @ EMC iPads iPhones Total Mobile Devices Moving From 14% 38% 40% Virtual Physical TO Apps Blackberrys Android Managed 36% To Date 10% Unmanaged TO Macs EMC MOBILITY Since 2010 Unmanaged 60% 1.24 Devices TO MDM Café VPN TO Employees Mobilized Mobile Devices WiFi To Date Per Mobilized Employee© Copyright 2012 EMC Corporation. All rights reserved. 59
  • 60. Widening The Choice With Guardrails ‘HIGHLY MANAGED’ ‘REDUCED RISK’ Blackberry iPhone iPad Windows Mobile Android SMART DEVICE FUTURE Windows Apple Virtual Desktops TECHNOLOGIES “LARGE” DEVICE Establish process to introduce new Windows7 Mac OS X Linux OS Windows XP technologies into OS the managed FireFox Chrome Safari Internet Explorer arena―within the guardrails BROWSER© Copyright 2012 EMC Corporation. All rights reserved. 60
  • 61. Mobile Experience EMC PRIVATE CLOUD DEVICE SECURITY Enterprise App Store Integration, Batch, Authentication Cloud Security Common Web Services Access Control Authentication Encryption Data Model Encryption App Server Access Control Device Mgmt Common vFabric Anti-Malware Monitoring & Posture Logging Management Integration Data Management Logging Data Leakage Monitoring Cloud Fabric Monitoring Enterprise Applications Data Legacy New ERP CRM Warehouse Apps Apps© Copyright 2012 EMC Corporation. All rights reserved. 61
  • 62. AgendaŸ  EMC IT OverviewŸ  Cloud TransformationŸ  IT-As-A-ServiceŸ  Durham Cloud Data CenterŸ  Monitoring And Securing The CloudŸ  Mission Critical ApplicationsŸ  Big Data AnalyticsŸ  Choice Computing And MobilityŸ  Organization Evolution© Copyright 2012 EMC Corporation. All rights reserved. 62
  • 63. Preparing Our People TALKING OPENLY FOSTERING CREATING INCENTIVES ABOUT CLOUD COLLABORATION TO BE MULTI-SKILLED It’s A Sea-Change For IT Bridge The Silos New Job Families & Tracks Opens Up Huge Facilitate On-the-Job- Cloud Certifications Opportunities Training© Copyright 2012 EMC Corporation. All rights reserved. 63
  • 64. Cloud Infrastructure Roles CLOUD •  Broad Platform ARCHITECT •  Deep Technical CLOUD •  Orchestration ADMIN IT AUTOMATION •  Configuration Management ENGINEERING IT DATA CENTER •  Capacity Planning Production MANAGEMENT© Copyright 2012 EMC Corporation. All rights reserved. 64
  • 65. IT-As-A-Service Roles •  Service Lifecycle •  Pricing Strategy IT PRODUCT •  Service Operations MANAGER •  Business Partnering SERVICE OPERATIONS MANAGER •  Service Monitoring Single Pane •  Financial Transparency of Glass© Copyright 2012 EMC Corporation. All rights reserved. 65
  • 66. Application Development Roles •  Cloud & Mobile CLOUD APPLICATION Development DEVELOPER •  App Virtualization CLOUD •  Integration INTEGRATION ARCHITECT •  Component Multi-Tenant MOBILE Aggregation Enterprise APPLICATION •  User Experience Platforms DEVELOPER© Copyright 2012 EMC Corporation. All rights reserved. 66
  • 67. Security Roles THREAT • Mobile Security INTELLIGENCE ANALYST • Advanced Threats BUSINESS • Business & Security SECURITY Integration MANAGER • Predictive Alerting People Are SECURITY The New FORENSICS • Risk Management Perimeter ANALYST© Copyright 2012 EMC Corporation. All rights reserved. 67
  • 68. Data Analytics Roles •  Predictive Analytics DATA SCIENTIST •  Data Mining DATA •  Data Visualization PLATFORM ARCHITECT •  Business Context ENTERPRISE •  Information Addictive DATA GOVERNANCE Intelligence Analytics MANAGER© Copyright 2012 EMC Corporation. All rights reserved. 68
  • 69. Enabling Cloud OPERATIONAL CONSUMERIZATION TECHNOLOGY INFRASTRUCTURE ORGANIZATIONAL TRANSFORMATION Takeaways CHALLENGE ENABLE EXPAND BUILD BIG DATA = THE BIG TRANSFORM YOUR STATUS THE YOUR IT ROLES BUSINESS QUO CONVERSATION CLOUD OPPORTUNITY© Copyright 2012 EMC Corporation. All rights reserved. 69
  • 70. EMC IT ProvenŸ  Customer BriefingsŸ  White PapersŸ  Case StudiesŸ  PresentationsŸ  Blogswww.emc.com/emcitproven© Copyright 2012 EMC Corporation. All rights reserved. 70