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Style on Screen
The Social Cloud
Proprietary and Confidential. Not to be distributed or reproduced without permission
30% of all TV viewers will
regularly search and shop for
items seen on TVGfK iPanel study
• 88% of U.S. homes own at least one
device that can be used as a second
screen
• 87% of consumers says they use at least
...
Second-screen should be
driven by the needs of the end
users – not technology
50% of the time we will sit
down in front of the TV without
knowing what we are going to
watch
46% of people surveyed by N...
Mobile phones and tablets are
personal devices and should
be used for fun activities (think
Angry Birds)
The experience of watching
TV is enhanced in the
company of others
• 95% of live TV conversation
currently happens on Twitter
• More than 50% of the 140M
active Twitter users talk about
TV ...
See it. Like it. Buy it
See it. Like it. Buy it
• 30% of US TV viewers will
search and shop for items
seen on TV
• More than 50% of the 140M
activ...
The conversation is already there
Gartner’s Hype Cycle
You are here
Thank you
Kingsley Maunder
kmaunder@styleonscreen.tv
Style on Screen
Web http://styleonscreen.tv
Twitter @style_on_screen
#SocialCloud Event 2 on #SocialTV - Kingsley Maunder from Style On Screen
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#SocialCloud Event 2 on #SocialTV - Kingsley Maunder from Style On Screen

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Style on Screen founder, Kingsley Maunder shows their research and purpose by their new start up #SocialTV project.

Presented at #SocialCloud Event 2 on 22nd July 2013

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Transcript of "#SocialCloud Event 2 on #SocialTV - Kingsley Maunder from Style On Screen"

  1. 1. Style on Screen The Social Cloud Proprietary and Confidential. Not to be distributed or reproduced without permission
  2. 2. 30% of all TV viewers will regularly search and shop for items seen on TVGfK iPanel study
  3. 3. • 88% of U.S. homes own at least one device that can be used as a second screen • 87% of consumers says they use at least one device while watching television • 88% of US tablet owners use the device while watching TV (45% daily) • 86% of smart phone owners use the device while watching TV (41% daily) 1 1 2 2 1. NPD Market Research 2. Nielsen
  4. 4. Second-screen should be driven by the needs of the end users – not technology
  5. 5. 50% of the time we will sit down in front of the TV without knowing what we are going to watch 46% of people surveyed by Nielsen watched a program based on the opinions of others on Facebook
  6. 6. Mobile phones and tablets are personal devices and should be used for fun activities (think Angry Birds)
  7. 7. The experience of watching TV is enhanced in the company of others
  8. 8. • 95% of live TV conversation currently happens on Twitter • More than 50% of the 140M active Twitter users talk about TV shows • In the UK that is > 65% • 21% of TV viewers who are 18- 34 will tweet while watching TV
  9. 9. See it. Like it. Buy it
  10. 10. See it. Like it. Buy it • 30% of US TV viewers will search and shop for items seen on TV • More than 50% of the 140M active Twitter users talk about TV shows
  11. 11. The conversation is already there
  12. 12. Gartner’s Hype Cycle You are here
  13. 13. Thank you Kingsley Maunder kmaunder@styleonscreen.tv Style on Screen Web http://styleonscreen.tv Twitter @style_on_screen
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