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#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync
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#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync

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Ted Littledale's deck looking at #SocialTV research and audience engagement analytics from the SecondSync perspective. …

Ted Littledale's deck looking at #SocialTV research and audience engagement analytics from the SecondSync perspective.
Presented at #SocialCloud Event 2 on 22nd July 2013

Published in: Business, Technology
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Transcript

  • 1. BROADCAST INTELLIGENCE @secondsync Friday, 26 July 13
  • 2. SOCIAL DATA Two key roles for social data 1. Feedback Mechanism - real time reactions from thousands of viewers. 2. Metric for measuring the interactive audience – used as a secondary currency for ad pricing / placement Friday, 26 July 13
  • 3. TRACKING TV SHOWS 35 channels 1,000programmes per day 1,000,000tweets per day Friday, 26 July 13
  • 4. TWITTER Public platform Immediacy Reach extends beyond circle of friends Friday, 26 July 13
  • 5. MAPPING TWEETS TO PROGRAMMES Basic set of terms Adaptive Search Removal of false positives Friday, 26 July 13
  • 6. X FACTOR ORGANIC HASHTAGS TWEETS 16,780 #fagashbreath Friday, 26 July 13
  • 7. LEADERBOARD Friday, 26 July 13
  • 8. LEADERBOARD Friday, 26 July 13
  • 9. LEADERBOARD Friday, 26 July 13
  • 10. LEADERBOARD Friday, 26 July 13
  • 11. LEADERBOARD Friday, 26 July 13
  • 12. SOCIAL ANALYTICS Friday, 26 July 13
  • 13. SOCIAL ANALYTICS Friday, 26 July 13
  • 14. Friday, 26 July 13
  • 15. Friday, 26 July 13
  • 16. SOCIAL ANALYTICS Friday, 26 July 13
  • 17. SOCIAL ANALYTICS Friday, 26 July 13
  • 18. SOCIAL ANALYTICS Friday, 26 July 13
  • 19. SOCIAL ANALYTICS Friday, 26 July 13
  • 20. SOCIAL ANALYTICS Friday, 26 July 13
  • 21. SOCIAL ANALYTICS Friday, 26 July 13
  • 22. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  • 23. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  • 24. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  • 25. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  • 26. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  • 27. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS - During 2013 Superbowl 75% Brands integrated social into ads (source:Forbes) - New Twitter ad product allow brands to directly target tweeters who see their ads - For brands the TV spot is now just the starting point for a campaign - The brand story continues on Twitter. Cross pollinates to other social media - Audience numbers alone are not enough to predict digital interaction Friday, 26 July 13
  • 28. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13

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