#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync

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Ted Littledale's deck looking at #SocialTV research and audience engagement analytics from the SecondSync perspective.
Presented at #SocialCloud Event 2 on 22nd July 2013

Published in: Business, Technology
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#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync

  1. 1. BROADCAST INTELLIGENCE @secondsync Friday, 26 July 13
  2. 2. SOCIAL DATA Two key roles for social data 1. Feedback Mechanism - real time reactions from thousands of viewers. 2. Metric for measuring the interactive audience – used as a secondary currency for ad pricing / placement Friday, 26 July 13
  3. 3. TRACKING TV SHOWS 35 channels 1,000programmes per day 1,000,000tweets per day Friday, 26 July 13
  4. 4. TWITTER Public platform Immediacy Reach extends beyond circle of friends Friday, 26 July 13
  5. 5. MAPPING TWEETS TO PROGRAMMES Basic set of terms Adaptive Search Removal of false positives Friday, 26 July 13
  6. 6. X FACTOR ORGANIC HASHTAGS TWEETS 16,780 #fagashbreath Friday, 26 July 13
  7. 7. LEADERBOARD Friday, 26 July 13
  8. 8. LEADERBOARD Friday, 26 July 13
  9. 9. LEADERBOARD Friday, 26 July 13
  10. 10. LEADERBOARD Friday, 26 July 13
  11. 11. LEADERBOARD Friday, 26 July 13
  12. 12. SOCIAL ANALYTICS Friday, 26 July 13
  13. 13. SOCIAL ANALYTICS Friday, 26 July 13
  14. 14. Friday, 26 July 13
  15. 15. Friday, 26 July 13
  16. 16. SOCIAL ANALYTICS Friday, 26 July 13
  17. 17. SOCIAL ANALYTICS Friday, 26 July 13
  18. 18. SOCIAL ANALYTICS Friday, 26 July 13
  19. 19. SOCIAL ANALYTICS Friday, 26 July 13
  20. 20. SOCIAL ANALYTICS Friday, 26 July 13
  21. 21. SOCIAL ANALYTICS Friday, 26 July 13
  22. 22. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  23. 23. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  24. 24. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  25. 25. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  26. 26. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13
  27. 27. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS - During 2013 Superbowl 75% Brands integrated social into ads (source:Forbes) - New Twitter ad product allow brands to directly target tweeters who see their ads - For brands the TV spot is now just the starting point for a campaign - The brand story continues on Twitter. Cross pollinates to other social media - Audience numbers alone are not enough to predict digital interaction Friday, 26 July 13
  28. 28. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13

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